Activists released a “cloud” of black balloons inside Apple’s downtown San Francisco store today as part of a campaign to get the company to power its massive data centers with renewable energy instead of coal. Activists entered the store with clusters of black balloons. Once released, they formed a "dirty cloud" at the ceiling of the store. Outside activists engaged passers-by with street theater and applied images to the windows of the store. Simultaneously, activists targeted Apple stores in New York and Toronto. Greenpeace’s recently released “How Clean is Your Cloud?” report evaluated 14 IT companies based on key elements needed to build a clean cloud, including the electricity supply chain of over 80 data centers associated with major brands. The report found that Google and Yahoo are showing commitment to clean energy while Apple, Amazon and Microsoft rely heavily on outdated coal and nuclear energy to power their cloud computing. The environmental organization insists Apple can use their market power to encourage utilities like Duke Energy, which will partly power their North Carolina data center, to provide clean energy options and stop the use of mountaintop removal coal.
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