Feb 10 (Reuters) - Don Kingsborough wants PayPal displayed alongside Visa, MasterCard and American Express in retail stores. To get there, he will compete aggressively on price.

As the executive leading PayPal's push into physical stores, he hopes to tap long-simmering tensions over billions of dollars in fees the payment giants charge merchants each year.

Kingsborough said PayPal plans to subsidize its new service, implying merchants may pay less than they currently do for transactions done through established debit and credit payment processors.

To sweeten the deal and get the world's top retailers on board, PayPal also plans to share more data on purchases and shopping activity.

EBay Inc, which owns PayPal, has set a public goal of 20 major retailers testing the point-of-sale, or POS, service by the end of 2012. Home Depot, the largest home improvement retailer, is running a test already and Office Depot is planning one. ...
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To sweeten the deal and get the world's top retailers on board, PayPal also plans to share more data on purchases and shopping activity.