3D TV falls flat as broadcasters tune out
Sony has been one of the main backers of new age 3D technology but its Australian managing director concedes 3D has failed to live up to expectations, was rushed to market and has lost the support of broadcasters.
But the hype hasn't matched reality. Few studios have invested to create the spectacular 3D experiences seen with films such as Avatar and most of the titles available to consumers to watch in the home are animation films or titles that are inferior pseudo-3D – shot in 2D but converted to 3D in post production.
"3D hasn't been the trigger for consumers to purchase [new TVs]," Sony Australia managing director Carl Rose said
Rose said that judging the success of 3D by TV sales figures was "misleading" because most premium brand sets sized 42-inch and above supported 3D by default. Sales of 3D-enabled sets are rising but this is not necessarily driven by demand for 3D.
Rose would not be drawn on whether the blame lay with the TV manufacturers – which were seen to have over-hyped the promise of 3D – or studios, which failed to create enough compelling 3D content.
And a poll accompanying the article