i had a pretty good - if totally exhausting - 2-1/2 days at CES; doing really important things for ABT's future. i met really cool people there and hopefully we connected meaningfully so as to continue and in some cases build new relationships between media (us at ABT) and vendors (who supply the review materials and who also need publicity and feedback from the evaluations).
i met Andy at one of Nvidia's events in '08 and he is a source of wisdom in the tech world. One of my most important conclusions came after seeing him again at the OWC booth (this guy is good
; he got one of his account's products featured on Good Morning America during CES!). And i think that this sums up my article:
Before we left CES we just had to meet up again with Andy Marken at OWC's booth. Andy is a weekly ABT guest contributor of his insightful Content Insider, one of the latest of which was devoted to trade shows, Holiday + Shows + The Internet + Publicists = lethal mixture.
Andy Marken was recently interviewed about "Marketing at CES" and it is well worth listening to....http://www.youtube.com/watch?v=BI3JH81m ... 1OZxQIkmod
Andy gives the real reason that companies, attendees and the media go to CES year after year. It is almost ironic. With all of the latest and greatest communication-related technology on the planet gathered in one place, people go specifically to connect face to face with each other.
Here is Andy's own wrap up; and he has been going to CES much longer than i have although i did go in 1978 to Winter CES. Notice how Andy managed to use the "what stays in Vegas" theme that i also used
"CES … It’s a Show, It’s Biz, Live with It" http://alienbabeltech.com/main/ces-its- ... ve-with-it