They are going to purchase one for mini-ITX - where a single slot solution fits their needs.
-- for this purpose, there are very few choices that can do DX11 gaming.
exactly. There is actually a very large amount of people this card would be perfect for.
Who in their right minds is going to purchase a 7750 when they can get deals like the one mark linked on GTX 550?
To me, requiring a PCI-e power lead is a plus, less chance of the PC blowing up when the craptacular PSU in it can't handle the extra load. It's always a good day when you can rid the world of one more junk PSU.
so we are clear, i sure wouldnt buy it. I dont expect anyone of us would. If we only could choose between the two, i am sure the 550ti would be all of our choices. But we all have huge cases and possibly fully custom builds. This doesnt prevent me from seeing the potential for this low profile solution. A tremendous amount of PCs out there arent very big and lack PCIe power connectors. There are plenty that dont even have two extra molex connectors for a PCIe adapter. These are not the PCs you or i would ever buy, but so many do. Its a great quick solution that i think is a neat option for a large but specific market. I like it for that reason. Simple and practical.