Quote:When it comes to design, Apple has been phoning it in (and holding it wrong) for years now. Today's MacBooks look identical to last year's and nearly identical to any MacBook from the last 8 years or so. And while some people still like silver aluminum (with the occasional touch of gold), the MacBook look is all played out.

In terms of technology, Apple is also stuck in 2010. Even though all the PC-makers are selling 2-in-1s, Tim Cook's company won't even put a touch screen on the MacBook. Instead, his strategy is to get people to buy iPad Pros with keyboards and use them instead of actual laptops.

This is the company that runs a commercial where kids ask "what's a computer," while typing away on their slates. Note to Apple: computers are those silver things you used to care about, but continue to sell.

To be fair, Apple remains the leader in tech support with helpful phone agents, great web resources and a network of stores you can bring your laptop to for service. Lenovo's support is pretty poor, with agents getting a number of Laptop Mag's questions wrong. But what good is support if you don't like your laptop?

To get a MacBook today, you really have to be in love with the macOS operating system and not want to change to Windows. And while there are still plenty of Apple diehards, the company is giving them few reasons to stay.