Quote:What’s striking about each firm is the degree to which they’ve carved out their own sustainable and profitable niches in graphics. Intel has its own plans for discrete GPUs arriving in 2020 and has seized significant amounts of market share compared with 2009. And its integrated graphics are also much better than they were, even if its onboard solution doesn’t compete particularly well against equivalent integrated solutions from AMD.

AMD’s console business isn’t captured in these graphs, but its earned billions for the firm since 2013 and its graphics business was central to those designs. Nvidia’s GPU market share hasn’t really changed much in recent years, but the company has taken its consumer graphics business and transformed it into everything from an HPC play to an automotive solution. Each firm has taken a different route to success and the degree of success they’ve enjoyed has been different, but all three companies have a thriving graphics business.