10-30-2018, 09:52 PM
https://www.techpowerup.com/249010/galax...-name-fail
Quote:While GALAX has introduced numerous solid graphics cards over the years, their product names are a bit of a mouthful, or in some cases just odd. The latest example being their EX OC "White Gamer" line, which, let's face it, is a tad off-putting to say the least. Of course we know that GALAX aren't racist, but you have to wonder how something like this happens. It probably comes down to marketing focusing too much on buzzwords, forgetting the context of said words in the process. In my humble opinion you can trace it back to the fact every company has to stick "Gaming" in every product name or on every box. In this case you would think the fact the product is a graphics card for gaming would be enough to get the point across.
...
Keeping in mind how popular white build themes have been the last few years, catering to that market can be considered a smart move by GALAX. Sadly in this case adding a color to "Gamer" resulted in what can only be described as an awful product name. While in this case I feel it is better to laugh it off as a huge marketing failure, it is hopefully something GALAX and other companies can learn from. Suffice to say you do not need "Gamer" in every product name, lets see some originality for once please. And no, using "Gamer" instead of "Gaming" is not originality. With that said, currently the various "White Gamer" products lack product and UPC codes. Which means there might be enough time for GALAX to correct the potential mistake before the social justice warriors begin marching with pitchforks in hand.
Terrible product names aside, the GALAX GeForce RTX 2080 and 2070 EX OC "White Gamer" models feature triple fan coolers, aluminum backplates, and RGB illumination. They should, considering the company's track record be solid performers, packing everything potential buyers look for. However, with that product name, I can't see the series being anything more than a bad joke. What is truly head scratching is the fact that GALAX already has white themed cards, such as their OC White, EX OC White, EX-SNPR WHITE etc. So why they felt the need to reinvent the wheel leaves me a bit baffled. Still, this is a prime example of unfortunate product naming and here's hoping the mistake is fixed before its too late.