[EDIT]hmmm.....whats going on at AMD? (and history of 3Dfx Rampage)

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Meanwhile: http://techreport.com/news/30551/amd-cla...rket-share

Interested in how a card released in july has any chance of being in the 2nd quarter 2016 marketshare data.

If I am not mistaken, mercury research doesnt count actual sales but uses some sort of formula based on anticipated gpu sales. Its on the front end. Chips being orded and Shipped, not actually sold to the end customer.
So if amd stuffs the channels, their marketshare will go up using this method. You will have to see if holds across the next few quarters. If the cards don't move, then there will be a significant drop off down the line. It may take a quarter or two to see it, but the big drop off to 18% last year..that is what happens. If you look at the 4 quarters leading up to it, amd pumped the channels full and was 30% according to mercury. Then the drop off when the channels quit ordering