Threadripper Thread

[SteelCrysis]

http://www.tomshardware.com/news/amd-thr...35169.html

Why is this a big deal? Well, because this is the first time the company has used an unboxing embargo to promote a product, and it seems to be a concerted effort on AMD’s part to capitalize on Threadripper pre-orders. The unboxing trend became popular with YouTubers, and initially, many videos would break review embargoes, often to the manufacturer’s chagrin. Yet AMD appears to see the value of this new form of coverage, and we can surmise that adopting a specific and separate unboxing embargo is also an effort to maintain control over the company’s product reveals.
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Any company releasing a new product wants to create as much hype for it as possible, and AMD’s unboxing embargo seems to have paid off in the form of additional Amazon pre-order sales after the initial wave crested. This is also the first time a CPU priced over $350 has ever been on the Amazon Best Sellers list, at least to our knowledge, which makes Threadripper's long stay in the top ten even more impressive.