06-21-2018, 08:30 AM
https://www.techpowerup.com/245318/nvidi...-indicates
Quote:It's more likely, though, that we're looking at a product launch and announcement that precedes the Hot Chips presentation. This breadcrumb trail could be not much more than wishful thinking, though: NVIDIA CEO Jensen Huang himself said at COMPUTEX 2018 that we might have to wait for a long time before new GeForce hardware is actually launched.
This is both expected and unexpected for a variety of reasons. Personally, I believe NVIDIA would only reap benefits by introducing its new 1100 or 2000 series GeForce graphics cards before AMD has its act together for their next generation Radeon products. NVIDIA has enjoyed an earlier time to market with their solutions for some time now, and that means they tend to entrench themselves in the market with their new solutions first, addressing the urge for users to get the next shiny piece of graphics hardware they can. At the same time, it gives them the opportunity to launch products with raised costs upfront (if mumblings of increased base pricing of GeForce products to capitalize on expected cryptocurrency demand are anything to go by). This means the company could begin filling up its war chest for price cuts should AMD pull a rabbit out of its proverbial hat with an extremely competitive lineup of products - as it has done in the past.