04-29-2015, 09:02 AM
http://www.extremetech.com/gaming/204480...the-double
Quote:A “confidential” memo from Ouya CEO Julie Uhrman has leaked to Fortune explaining how dire the situation really is for the company that Kickstarter built. It seems that the investors want their money, and they want it now. “Given our debtholder’s timeline,” Uhrman writes, “the process will be quick.” In fact, she wants interested buyers lined up by the end of this month. If all of this is true, we should expect to see major details surface in the coming weeks.
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While there was loads of hype surrounding the $8.6 million Kickstarter campaign, our very own Joel Hruska referred to the project as “doomed” before the funding was even completed. Since then, the console company has raised well over $25 million in addition to the initial Kickstarter money. Unfortunately for Uhrman and her team, those debts need to be paid back now. Unless there is some kind of miracle, this is the end of the road for the Ouya.
While some buyers might be interested in grabbing the team and core tech, what value does the Ouya brand name bring to anything? The stink of failure is strong, and wise companies shouldn’t want anything to do with the moniker. Amazon is investing heavily in its Android-based set-top box, and rumor has it that Apple is readying a brand new Apple TV with a third-party SDK. Some underpowered off-brand Android microconsole can’t compete at that level — let alone compete against the Xbox One and PS4.