04-15-2019, 05:48 AM
https://www.gamersnexus.net/guides/3458-...back-story
Quote:Today, we’re looking at affiliate sales data from Newegg and Amazon over multiple years of operation, spanning both GamersNexus.net readers and our YouTube viewers. We need to set some ground rules: First, this is data that represents our audience. This means that it will be skewed in a few ways, and so it should not be extrapolated across the entire market. The OEM market, for instance, massively impacts actual marketshare, and we don’t have insight to that data. It is Intel-leaning right now, something AMD knows, but we still can’t see that data. What we can see is what you all buy, so we can look at a cross-section of the enthusiast audience to get an idea of CPU buying trends.
Secondly, note that this content will be affected by our own content and recommendations. When we posted our Best CPUs of 2018 and Best CPUs of 2017 content, our visitors were more likely to buy things we recommended than not. If we made a strong recommendation for or against a product, it would play into this content.
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As a reminder for those who shamelessly skipped the article until now, this data is based upon our viewers and readers. A few factors skew the data versus the reality of the actual market, which we have no complete insight to. One of them is that our viewers and readers are very likely enthusiasts, and so these buyers are more likely to be at the cutting edge, more likely to spend more, and more likely to try new architectures without hesitation (unlike, say, a massive enterprise operation). We also skew the data by nature of producing review content: If we review a CPU positively, like the R7 2700, or we give a CPU a ton of livestream overclocking coverage, like Intel's i9 CPUs, it is likely that we are influencing buying trends in our audience. The data is therefore imperfect and cannot be extrapolated outside of our space in the market, but is interesting nonetheless. Note further that our data in 2016 is limited to mostly APU reviews and a few other CPUs, so the chance of an APU purchase from a user landing on our site was very high.
AMD is really picking up steam with our audience. Intel needs to get more CPUs out the door, but also needs to strengthen its mid-range product offerings. AMD’s higher product availability and overall better offerings in the R5/i5 segment allow it to establish a stronghold in the enthusiast market. The longer Intel sacrifices this market, the lower its sales volume will be. Intel is pushing into higher-priced, higher-end processors, and has largely forsaken its i5 CPUs. ASP has gone up as a result, and so Intel can keep up with AMD in total revenue, but AMD is seeing a higher moving volume among our viewers and readers. This will eventually bite Intel, as it means wider-spread software support and more focused hardware partner efforts that could favor AMD products.