AMD's Fortunes Are Improving

[SteelCrysis]

https://www.extremetech.com/computing/31...-cpu-sales

Ever since AMD launched Ryzen, we’ve kept an occasional eye on how the company’s CPUs sell at retail. While the DIY retail market is only a fraction of the total PC space (the typical measure given is ~20 percent), it’s always been AMD’s strongest battleground. New numbers from MindFactory back that up, though Intel’s Core i7-10700K shows some encouraging signs of life.

According to TechEpiphany, MindFactory data continues to show a runaway success for AMD. Keep in mind that MindFactory is one storefront in Europe, and that adoption rates of Intel versus AMD sometimes vary from country to country. Germany is a favorable market for the company, thanks to AMD’s historic presence in Dresden.
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Intel isn’t going to be unhappy about having higher ASPs (average selling price) than AMD, but higher ASP’s aren’t worth much if you aren’t selling enough volume to make up the difference. Intel has repeatedly adjusted its pricing over the last three years — less with straight price cuts, and more often by introducing new chips at better pricing — but it clearly isn’t enough to counter AMD’s performance in the DIY retail space. Given that Intel still earns the lion’s share of revenue in the PC industry, this may or may not trouble anyone at company headquarters.

The last thing I’ll say about these results is that they suggest Intel’s messaging on being best-in-gaming is having an effect. I don’t think it’s an accident that the two CPUs selling the best are two of Intel’s best-positioned gaming CPUs. The 9700K wasn’t nearly as fast as some of its competitors when new, but it turned in top-notch gaming results. The gap between AMD and Intel has narrowed to virtually nothing, but for those who want every last millisecond of frame time, Intel still has an advantage in some titles.