AMD's Fortunes Are Improving

[SteelCrysis]

https://www.extremetech.com/computing/31...eller-data

We’ve covered the periodic data dumps from Mindfactory.de for several years now, as a way of cataloging how AMD and Intel’s fortunes have shifted in the retail channel market. As always, treat this data cautiously — while Mindfactory.de has been releasing these reports for years, it’s just one company. Product adoption rates can vary by nation for a variety of reasons, and in AMD’s case, it historically enjoyed strong support in Germany after it built multiple fabs in Dresden (back when AMD owned fabs).

In other words, don’t assume that these figures can be strictly applied to Newegg or Amazon. We would expect to see somewhat different distribution patterns on those sites, and while the broad thrust of the numbers looks comparable, there will inevitably be subtleties missed by this type of global comparison.
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This shows the revenue breakdown of AMD and Intel CPUs as recorded by Mindfactory.de. It’s not hard to see why AMD’s star has soared while Intel has taken a heavy blow.

Intel’s best chance to recover in the DIY retail space will be later this year when Rocket Lake drops. The new CPU family is widely expected to deliver the full measure of Intel’s IPC gains with Sunny Cove over Coffee Lake (about 1.18x), but to keep the higher frequencies Intel originally gave up with ICL on mobile. In short, we should see Intel CPU performance increase between 1.1x and 1.25x, depending on the workload. This is also part of why Intel likely decided to drop back to eight cores for its new CPUs. It may have made more sense to focus on building maximum single-threaded performance in a smaller number of cores as opposed to keeping the 10-core chips Comet Lake debuted.

The retail market is a distinct minority of all computers — desktop sales, in general, took a real pounding during the pandemic — but in this space, and as far as Mindfactory.de is specifically concerned, Advanced Micro Devices is tearing up the sales charts.

https://www.techpowerup.com/277153/samsu...gen-exynos

Samsung today at its Exynos 2100 launch event announced that its labor with AMD to integrate the company's RDNA graphics architecture onto Exynos chips has born fruit. It's unclear today on which set of technology this integration is bound to - whether RDNA, RDNA 2, or a combination of both - and actual products will only hit shelves by the end of 2021 and beginning of 2022.

Samsung has announced that the design-in for AMD's RDNA platform into the company's flagship Exynos products for the 2021-2022 timeframe have been successful, and that the first iteration of the design will see the light of day on the upcoming Exynos 2100. The collaboration has reportedly resulted in very good performance values obtained from their IP merger in May 2020. It seems we have a few months to look towards to before we see a Galaxy phone with an RDNA-powered engraving, though.