06-16-2015, 12:43 AM
(This post was last modified: 06-16-2015, 01:14 AM by bryanw1995.)
(06-16-2015, 12:37 AM)RolloTheGreat Wrote: I live in WI, I think gas was $2.69/gallon last time I filled up.
In the Midwest, we see a lot of F150s/Silverado/Sierra/Ram. Yaris- not so much.
I'd also note that this is where the Big 3 build a lot of cars and are still based, and guys driving Toyota trucks aren't treated with friendly greetings and "Smart move buying a Toyota!".
I'm in San Antonio now, though we have operations all over Texas and I've worked at 5 of our stores, so I have a pretty good handle on the overall market here. The current Toyota pickup isn't very good, though here it does pretty well b/c of the Tundra plant on the south side of town. Overall, I would say that the Yaris is much more competitive for its class than the Tundra is.
I've only been to WI once. It was early summer about 10 years ago, I went to Milwaukee for a wedding. I think that we stayed at the Iron Horse hotel, the weather was perfect and the trip was awesome. I'd like to go back one day.
I would say that Wisconsin would slant 90/10, or perhaps even more aggressively, towards the F150. It might be 95/5 there. At least down here we don't have to worry much about weather issues, we actually sell as many 2wd as 4wd trucks.
edit: I get a daily email from NADA. Look at what was in there today (I linked the text since the entire article is behind a paywall on the WSJ):
U.S. Auto Industry Develops a Weak Spot
Demand for bread-and-butter cars softens as gas prices fall
The U.S. auto industry is on a roll by most accounts, with industry volume sizzling and profits riding high on a SUV and pickup-truck boom. There is a weak spot, however. Retail demand for bread-and-butter passenger cars, such as the Toyota Camry and Chevrolet Cruze, has softened amid lower gasoline prices. This is leading high-volume auto makers to send more of these types of cars to rental car fleets, a practice that keeps production lines humming but can dent resale values and clip margins.
Source: The Wall Street Journal

