09-07-2015, 01:24 AM
http://www.techpowerup.com/215776/amd-ra...6#comments
Quote:Put shortly, AMD isn't distributing these to everyone for a good reason. It isn't bias, because that's demonstrably a crappy premise. It isn't a history with media outlets, because they've stated that samples of these products are in extremely short supply. What we've got is AMD trying to craft a social media PR war against Nvidia. They're choosing outlets that address the technologically ignorant masses, where data doesn't trump cool factor. They're trying to get this product out the door as something that PR sells, well in advance of hard numbers. I honestly believe this is AMD admitting that Fiji isn't a home run. It might be a solid runner on base, but they're not selling Fiji as that, nor are they focused on the future with DX12. AMD is trying to get a PR win because they've got a small form factor and good performance with a new technology. I believe the phrase is "desperation play," and not "victory lap." We love you AMD, but you've really got to see that this is cutting off your nose to spite your face. A $650 card isn't an impulse buy, and trying to sell it on social media frames it as such.
Who is the target demographic AMD? It isn't common people, because a console is cheaper and works from the moment you plug it in. It isn't enthusiasts, who drool over the numbers. It isn't gamers, who a long time ago agreed to large cases to fit the GPUs they needed into them. Heck, it isn't even the HTPC market, because that price tag is just painfully high. AMD is trying to manufacture a new market, and I just can't see it.