Nvidia Threatens to Become A Monopoly

[SteelCrysis]

http://www.kitguru.net/components/graphi...ics-cards/
Based on the findings of JPR, the only analysts I trust.

Back in October, 2014, AMD announced that it would reduce spending on sales, marketing, administrative and other structures built around its computing and graphics products business unit. The company reduced the headcount of its CG group’s personnel by 700 employees. To make the matters worse, AMD’s declining revenues mean that the company has to cut its spending on sales and marketing. Consequently, there is nothing new to sell because AMD does not introduce new products, besides, the company’s abilities to sell are getting lower too.

In the recent months popularity of Nvidia GeForce products among end-users got a lot higher thanks to graphics cards like the GeForce GTX 970 and 980 as well as due to some other reasons. As a result, a number of graphics cards makers changed their shipments proportions in favour of Nvidia GeForce solutions.

According to Jon Peddie Research, total available market of desktop discrete graphics cards in Q3 2014 was 12.4 million units. Nvidia’s market share increased 9.5 per cent to 71.5 per cent, whereas AMD’s share declined to 28.4 per cent, JPR reports. It is likely that in the Q4 2014 Nvidia’s share increased further.

DigiTimes reports that manufacturers of graphics boards are worried that the market could gradually lean toward Nvidia. If Nvidia controls a dominating market share of the market, it will force them to buy more from Nvidia, and they will lose ability to negotiate GPU prices. As a consequence, prices of graphics cards could go up, which will further reduce demand for discrete graphics adapters.