nVIDIA Tegra in Q4'2015 and new SHIELD

[Picao84]

(a bunch of advice for company that seems to know how to make a lot of money year after year from an unknown person who may or may not have experience making these sort of decisions)

When I see posts like yours, I think:

1. Nvidia is succeeding. Why would they change anything? (especially over the small part of their business Tegra is)
2. Look ho selling SnapDragon worked out for ATi

NVIDIA has no reason to change, Tegra is not big enough to do them any damage, and may some day be their most important product.

1. No one is talking about doing big damage to nVIDIA, but its just stupid to keep a part of the business that is not being successful alive and in the same situation just "because". The definition of madness is "doing always the same thing expecting different results". Apart from Tegra 3 (and that was because it was the first quad core on the market), pretty much every Tegra has been a fail. They can surely change strategy to make it successful? Because their strategy was wrong from the beginning. They went for the moon and what they called "superphones". They were very arrogant and dumb to not realise (or maybe they did but simply did not care) that they needed to have a full lineup of SoC, just like they have on GPUs. They were a new player in a SoC Market already dominated by big companies like Qualcomm. They were arrogant to think they could just arrive and win it all with one single SoC every year.

2. Do you know the meaning of spin off? Seems like you don't. A spin off is not a sale like ATI made to Qualcomm. On a spin off, nVIDIA would create another company where they would still have a stake on. And better yet, like I said also, they could create it as a joint venture together with another company that has more experience and market power in the SoC world (think Mediatek for example, and all the rumours about AMD getting involved with them.. in this case AMD looks to be smarter.. hugely late to the game, but smarter). That is what you do when you want to enter a Market you have no presence in: you negotiate your entry through a partnership with an incumbent. That is what nVIDIA should be doing, instead of chasing ridiculous patent litigations. Unfortunately their own corporate culture (which is very very EGO-istic) does not let them do that. They want to do everything on their own, when sometimes partnerships are the best way to go.

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Shield is a different kind of animal though. There are several consoles that compete with it already in place, and from the looks of it, 4K resolution is it's main differentiating factor.

I just posted a link the other day that showed you can't even see a difference in 1080P and 4K unless you're sitting on top of it.

I don't see the point of 4K if you are not going to increase the IQ as well.

I remember apoppin posting pics of HL2 running on the first shield on the old ABT forum and thinking it looked great.

I could see the aliasing and lack of texture filtering from outer space.

Increasing the resolution doesn't automatically fix IQ. I laugh when I see people post in forums that because they are using 4K (in the past it has been 2560, 1920 and even 1280) that they won't be neeeding to use AA anymore. LOL!

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Here is the old thread where apoppin was loving HL2 on the original shield.

http://alienbabeltech.com/old_abt/viewto...d+halflife

and this is the image quality he loved so much. LOL! Looked like 3dfx voodoo 2 rendering!

Gah. That looks horrible indeed. Why did they not wait for TK1 to do it? They could obviously make it leaps and bounds better looking than that! That just shows you how far a good, well though, strategy is missing for Tegra. nVIDIA is a behemot and knows very well how to work in the GPU world, but on SoC world they are still a learning infant. And worse than that, an infant that refuses to learn. *sigh*