Yesterday, 12:56 AM
Your buddy's probably spending more on ads than he's telling you about. Everyone makes it sound like they're killing it, but they leave out the part where they blew through a grand testing different campaigns before anything stuck. Paid advertising burns through cash fast because you're paying for every click, and most people just bounce without buying. When you're starting out, you don't know what messaging works or which audience converts, so you're basically guessing and watching money disappear. Free traffic methods take way longer to build momentum, but at least you're not bleeding your savings while you figure out this whole game.