04-26-2016, 05:41 AM
http://www.techpowerup.com/reviews/AMD/R...iew/4.html
Quote:The Radeon Pro Duo is threatened with a similar marketing problem. It's really cool today, but the lure of next-generation "Pascal" and "Polaris" GPUs being literally around the corner could keep buyers away. Dual-GPU cards, if launched early enough in the life cycle of a GPU's architecture, could present buyers with genuinely good future-proofing options. One can still find R9 295X2 users getting lucky with playable 4K Ultra HD performance. As if "Fiji" and the R9 Fury X weren't late enough, the Pro Duo is grossly mistimed. AMD's 2015 reveal of the "Fiji" GPU by company CEO Lisa Su could have been a better time to come up with this card. Even a month after the R9 Fury X's launch could have been fine.
The other dimension of the marketing problem, and one AMD learned absolutely nothing from with its Radeon R9 Nano launch drama, is putting the card in the hands of reviewers with hundreds of data points. There's a reason why our test-bench consists of such a vast diversity of games and game-engines. It gives you an idea of what kind of games aren't ideal for the graphics card being tested.
We don't have a card yet, and we aren't getting one. Almost as if a repeat of the R9 Nano PR trainwreck, there is a surreal celebration of cluelessness among AMD and its marketing partners responsible for Germany. Last week, we asked AMD's German PR agency on what the plan was regarding sampling and scheduling and received a "no idea on timing." We also checked with AMD, and they didn't know either, giving us a "will keep you updated" response. We've been reviewing Radeons for over a decade now, and if AMD does not want something to be reviewed, a "no" goes over better than flat-out denying the very existence of an upcoming product's launch (one that has already seen a paper-launch).
At its press-briefing for the Radeon Pro Duo, and even briefly at its "Capsaicin" event, AMD saw the need to tease its future "Polaris" and "Vega" architectures and upcoming GPU product stacks. AMD itself wants you to hope for the next-generation. This is hype more than a tease on AMD's part.

