4K TVs Continue To Rise Despite TV Shipments Dropping

[BoFox]

Off the top of my head they actually are 4K, they have an RGBW configuration for each sub pixel instead of RGB. For HDR purposes LCD's have a lot of trouble hitting the contrast level they need to because of their inability to produce anything truly close to black. Due to this, they need to push rather insane brightness based on what we are used to. The white subpixel allows them, in essence, to double(or more) their brightness and achieve the level of nits they need to offset their very poor blacks.

They actually have created two different HDR standards, one for OLEDs(for point of reference, plasma TVs would use this if they were still around) and one for LCDs. The contrast actually still favors OLEDs(which have infinite contrast available to them by nature) but it at least allows LCDs to get to non embarrassing contrast levels, albeit at the expense of a torch level brightness the likes of which most people have never seen before

This white subpixel that supposedly doubles the brightness does so at a cost, putting colors and gamma all out of whack.  I'd avoid this brightness boost like the plague, if I don't want mucked-up colors. 

Greyscale, gamma and colours were a mess on the RGBW TV, presumably due to a mismatch between the incoming RGB video signal and the RGBW subpixel structure. In particular, colour luminance was impossible to get right on the sample we tested.

http://www.hdtvtest.co.uk/news/rgbw-201510084189.htm

We watched a variety of material including our reference Blu-ray films on both the calibrated RGBW and RGB LED televisions, and consistently found the colours and tonality on the RGBW set to not look quite right, with skin tones in particular appearing pasty fairly frequently.
...
We’re confused by the purpose of an RGBW LED LCD TV. Yes, it can resolve 3840 pixels horizontally and 2160 pixels vertically (though not both at the same time), but that’s beside the point. The diluting effect of the additional white subpixel damages colour fidelity irreparably: by trying to shoehorn RGB video signals into an RGBW matrix, colour information is lost, and users will never be able to enjoy movies in the manner intended by the director.

Fuck the white light boost that fucks it up all for marketing purposes!