07-31-2015, 12:56 AM
http://www.rockpapershotgun.com/2015/07/...-settings/
That explains why it's free. You can opt out, but who's going to? Not the vast majority.
That explains why it's free. You can opt out, but who's going to? Not the vast majority.
Quote:Windows 10‘s privacy settings very much need to be frowned at. Essentially: unless you pay close attention to the fluffy options offered when you first install Microsoft’s new operating system, it’s going to quietly track your behaviour and use it to fire targeted ads at you, as well as keeping tabs on your location history, data from messages, calendars, contacts and God knows what else. It is a bit scary, despite coming off the back of Microsoft’s own pledge to offer ‘real transparency’. You may or may not be OK with this yourself, but in any event at least some of this stuff can be turned off after the fact. I’ll explain how to do that below.
Yesterday we talked about whether or not you should upgrade to Microsoft’s new operating system and before that we looked at the potentially dodgy WiFi Sense feature. Privacy is an even bigger issue.
Conventional wisdom has it that Microsoft’s fight for technological relevance is against Apple. For a time that was true, but as of late they’ve effectively ceded the floor to the Cupertino mob when it comes to hardware (although I hope the Surface Pro line continues – I’m a big fan) and have once again narrowed their computing focus to software. The battle there is against Google, whose search, browser and productivity tools increasingly form a loose, web-based operating system. People aren’t so hot on paying for things these days, which means the money comes from harvesting data and flogging it to advertisers and other organisations who want to know exactly what we’re all up to online. Microsoft want a piece of that, so if you ever wondered why they’ve made the Windows 10 upgrade free to Win 7 & 8 users, here’s one possible answer. Windows 10 has all sorts of user tracking baked right in.
Importantly, you can opt out of what seems to be all this stuff (time will tell) either during installation or afterwards, though Microsoft swaddle it in a combination of dissembling “hey, this stuff’ll really help you get the information you want’ fluff and 45 pages of service agreement documents. I’ll refer you here and here for a detailed breakdown of the really worrying stuff, but the long and short of it is the operating system assigns you a unique advertising ID, which is is tied to the email address you’ve associated with Windows and fed data from a great many facets of your computer usage. Including the contents of messages and calendars, apps and networks, some purchases and whatever you upload to Microsoft’s unreliable OneDrive cloud storage. Using the Cortana search assistant makes the harvest even more aggressive, and of course the OS claims it’s all in the name of a better, more accurate online experience for you.
Look: so much of the business of the internet is currently built around advertising. People are well-accustomed to getting their information for free, and in the absence of a more mutually satisfying system that’s where we are for now (hello, uh, please either whitelist RPS in your adblocker and/or take a look at our Supporter scheme if you feel like this website should stick around for a while). The likes of Google (especially the increasingly ubiquitous Chrome browser, increasingly a hub for their services and data tracking) Facebook and Twitter are already snaffling up untold amounts of information about us, while your smartphone is essentially a pocket-sized vault of saleable information about you, and for better or worse the majority of users appear to be taking that in their stride. But it becomes something else when the very infrastructure of your computer is keeping tabs on most everything you do and then selling it on to unknown third-parties, as well as potentially storing it on someone else’s servers forever.


