Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
HardOCP Reports On Nvidia GPP Bad Behavior
#1
https://www.techpowerup.com/242216/nvidi...-practices
Quote:The crux of the issue seems to be in that NVIDIA, while publicly touting transparency, is hiding some not so transparent clauses from the public's view. Namely, the fact that in order to become a part of NVIDIA's GPP program, partners must have its "Gaming Brand Aligned Exclusively With GeForce." Bennet says that he has read NVIDIA papers, and these very words, in internal documents meant for NVIDIA's partners only; however, none of these have been made available as of time of writing, though that may be an effort to protect sources.

But what does this "exclusivity" mean? That partners would have to forego products from other brands (case in point, AMD) in order to be granted the GeForce partner status. And what do companies who achieve GPP status receive? Well, enough that it would make competition from other NVIDIA AIBs that didn't make the partner program extremely difficult - if not unfeasible. This is because GPP-branded companies would receive perks such as: high-effort engineering engagements (likely, aids to custom designs); early tech engagement; launch partner status (as in, being able to sell GeForce-branded products at launch date); game bundling; sales rebate programs; social media and PR support; marketing reports; and the ultimate kicker, Marketing Development Funds (MDF). This last one may be known to our more attentive readers, as it was part of Intel's "Intel Inside" marketing program which spurred... a pretty incredible anti-trust movement against the company.
Valve hater, Nintendo hater, Microsoft defender, AMD hater, Google Fiber hater, 4K lover.
Reply
#2
Elric is taking advantage of this news to briefly talk about how AMD has tried to manipulate his reviews, all the way down to controlling the video titles:


Valve hater, Nintendo hater, Microsoft defender, AMD hater, Google Fiber hater, 4K lover.
Reply
#3
https://www.techpowerup.com/242697/drunk...amd-radeon
Quote:MSI was caught openly slandering AMD Radeon graphics processors in promoting its MSI Gaming Series notebooks featuring NVIDIA GeForce graphics chips. The company is a signatory of the draconian GeForce Partner Program (GPP) by NVIDIA which, in boilerplate regulator-baiting language, tells its add-in card (AIC) partners not to use the same gaming sub-brand (eg: ASUS ROG, MSI Gaming, GIGABYTE Aorus, etc.,) for GPUs from any other brand (i.e. AMD Radeon). When it's in effect, ASUS, for example, can't sell an ROG Strix-branded Radeon graphics card, MSI can't sell an RX Vega 64 Gaming X, and it's probably why GIGABYTE stripped the RX 580 Gaming Box of Aorus branding.
Valve hater, Nintendo hater, Microsoft defender, AMD hater, Google Fiber hater, 4K lover.
Reply
#4
ASUS responds to GPP by making new brand for AMD graphics cards: https://www.techpowerup.com/243088/in-af...hics-cards
Valve hater, Nintendo hater, Microsoft defender, AMD hater, Google Fiber hater, 4K lover.
Reply
#5
I don't hear the board partners crying about this, only AMD. It appears Kyle at HardOCP has become their puppet. It's sad to watch. I've been reading HardOCP for a long time.
Reply
#6
Dell and HP are refusing to get involved with GPP: https://www.hardocp.com/article/2018/04/...ash_so_far
Valve hater, Nintendo hater, Microsoft defender, AMD hater, Google Fiber hater, 4K lover.
Reply
#7
https://www.digitaltrends.com/computing/...ogram-ftc/
I got this link from Elric's video. But it's looking doubtful. The only sources are claims on Reddit, which are being reported by WCCFTech. To be fair, Elric says it's just a rumor.
Valve hater, Nintendo hater, Microsoft defender, AMD hater, Google Fiber hater, 4K lover.
Reply
#8
ASUS officially announces its AREZ brand: https://www.techpowerup.com/243437/asus-...hics-cards
Valve hater, Nintendo hater, Microsoft defender, AMD hater, Google Fiber hater, 4K lover.
Reply
#9
And AMD makes its own protest against GPP:


Valve hater, Nintendo hater, Microsoft defender, AMD hater, Google Fiber hater, 4K lover.
Reply
#10
Here's AMD's blog post: https://www.techpowerup.com/243441/amd-r...ive-brands
Valve hater, Nintendo hater, Microsoft defender, AMD hater, Google Fiber hater, 4K lover.
Reply
#11
https://www.extremetech.com/gaming/26773...er-program
Quote:HardOCP openly admits that AMD brought them this story in the first place, but just because a company alerts you to a story doesn’t mean the story isn’t true. A month ago, HardOCP alleged that Nvidia had kicked off a marketing campaign that required AIB’s to push AMD GPUs out of their premium brands in order to receive various benefits, including marketing dollars and GPU allocation. Today, we see evidence that more than one company has either launched a new AMD-specific brand (Asus), removed AMD from its top-brand gaming products (Asus, MSI), or is choosing to sell an identical product without its top-end branding, where the only difference is the presence of an AMD GPU as opposed to an Nvidia card (Gigabyte).

This evidence doesn’t automatically confirm HardOCP’s story is accurate, but it suggests that such strategic “realignments” are indeed taking place across multiple companies at more or less the same time. Given that companies don’t normally launch all-new brands with no reason given, and the fact that nobody seems to want to talk about the GPP in the first place, the evidence thus far supports HardOCP’s story, at least in broad strokes. And while some customers will scoff that this represents a meaningful restriction, this represents an area of disconnect between how companies think about branding and how consumers tend to think about it. Smart companies take brands very seriously. By conspicuously linking the top gaming brands from various AIBs to Nvidia and Nvidia alone, Team Green would win a major marketing coup — not by literally telling AIBs they can’t sell AMD GPUs, but by ensuring that the top marketing spots from a given partner company always held by GeForce.
Valve hater, Nintendo hater, Microsoft defender, AMD hater, Google Fiber hater, 4K lover.
Reply
#12
Elric does a follow-up to the video where he mentioned how controlling AMD is:


Valve hater, Nintendo hater, Microsoft defender, AMD hater, Google Fiber hater, 4K lover.
Reply
#13
https://gaming.radeon.com/en/radeon-a-gamers-choice/
I was tipped off to this by GamersNexus. He points out AMD's hypocrisy in attacking Nvidia over "gamer taxes" when they did something that was somewhat similar with the release of Vega.


Valve hater, Nintendo hater, Microsoft defender, AMD hater, Google Fiber hater, 4K lover.
Reply


Forum Jump:


Users browsing this thread: 1 Guest(s)