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Xbox One Sales Reportedly Double Vs. 2017
Quote:Piscatella went on to note that Xbox One dollar sales have nearly doubled since last year. All of this adds up to a puzzling situation in which the Xbox One may have had some impact on Microsoft’s overall product shipments, but the evidence of that impact has been entirely hidden by Microsoft’s refusal to release shipment numbers. Granted, the gains are somewhat obviated by the NES Classic’s overall topping of the hardware charts, but this is an inconsequential momentary drop, driven by nostalgia gaming. Nobody views an NES Classic as competition for an Xbox One or PlayStation 4, even if they do consider the current generation a three-way shootout between the Nintendo Switch and the living-room bound rivals of its competitors.

Whether Microsoft can meaningfully make up any ground on the PlayStation 4 remains to be seen, and I’m not terribly optimistic about it. The company might make up a few million sales, but gamers seem to have largely decided on this generation, and the decision decisively points to Sony. It’s too bad that we don’t have sales figures from Microsoft, because actual hard data from the manufacturer would help show whether or not the Xbox One X actually expanded into new markets or reached new consumers, or if both the PS4 Pro and Xbox One X just recycled the same consumers they had already attracted. That’d be significant for knowing whether or not manufacturers will repeat these kinds of upgrade cycles in the future. The Xbox One X is the most powerful console you can buy for the money and an arguably better value than a PC for gaming depending on how invested you are in the Xbox One ecosystem and whether or not you have a 4K HDR TV. It’s also unambiguously the most powerful game console you can buy.

It’d be darned interesting to know if the Xbox One X cut into any new markets or brought new customers into the Xbox fold. Until Microsoft releases formal numbers, we never will.
Someone in the comments says that it's actually comparing June 2017 vs. June 2018, and that it's only in the US.

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