{"id":18087,"date":"2010-05-02T23:21:15","date_gmt":"2010-05-02T22:21:15","guid":{"rendered":"http:\/\/alienbabeltech.com\/main\/?p=18087"},"modified":"2010-05-02T23:22:33","modified_gmt":"2010-05-02T22:22:33","slug":"content-%e2%80%a6-keeping-the-old-gals-around-for-a-few-more-years","status":"publish","type":"post","link":"http:\/\/alienbabeltech.com\/main\/content-%e2%80%a6-keeping-the-old-gals-around-for-a-few-more-years\/","title":{"rendered":"Content \u2026 Keeping the Old Gals Around for a Few More Years"},"content":{"rendered":"<blockquote>\n<h6><span style=\"color: #00ccff;\">The following is by G. A . &#8220;Andy&#8221; Marken, President of <a href=\"http:\/\/www.markencom.com\/index.htm\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.markencom.com\/index.htm', 'Marken Communications']);\" ><span style=\"color: #00ccff;\">Marken Communications<\/span><\/a><span style=\"color: #00ccff;\"> Inc. He has kindly given us permission to republish his thought-provoking commentary. As with everything that we publish at AlienBabelTech, the opinions expressed are solely those of the individual writer and do not necessarily reflect the views and the opinions of the rest of the ABT staff.<\/span><\/span><span style=\"color: #00ccff;\"> <\/span><span style=\"color: #00ccff;\"><span style=\"color: #00ccff;\"> \u2013Mark Poppin,<\/span> <span style=\"color: #00ccff;\">ABT Senior Editor<\/span><\/span><\/h6>\n<\/blockquote>\n<p align=\"center\"><script type=\"text\/javascript\">\/\/ <![CDATA[\n   google_ad_client = \"pub-7021221536180758\"; \/* 468x60, created 11\/11\/09 *\/ google_ad_slot = \"1949837292\"; google_ad_width = 468; google_ad_height = 60;\n\/\/ ]]><\/script><br \/>\n<script src=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\" type=\"text\/javascript\">\n<\/script><\/p>\n<h1 style=\"margin: 5pt 0pt 5pt 36pt; text-align: center;\"><a href=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2010\/05\/untitled-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18090 aligncenter\" title=\"Untitled-1\" src=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2010\/05\/untitled-1.jpg?resize=324%2C400\" alt=\"Untitled-1\" srcset=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2010\/05\/untitled-1.jpg?resize=324%2C400 324w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2010\/05\/untitled-1-243x300.jpg 243w\" sizes=\"auto, (max-width: 324px) 100vw, 324px\" data-recalc-dims=\"1\" \/><\/a><\/h1>\n<blockquote>\n<h1 style=\"margin: 5pt 0pt 5pt 36pt; text-align: center;\"><span style=\"font-weight: normal;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">\u201c<\/span><\/span><\/span><span style=\"font-weight: normal;\"><span style=\"font-family: 'times new roman';\"><em><span style=\"font-size: small;\">I think I must have one of those faces you can&#8217;t help believing.\u201d<\/span><\/em><\/span><\/span> <span style=\"font-family: 'times new roman';\"><strong><span style=\"font-size: small;\">&#8212; <\/span><\/strong><\/span><span style=\"font-family: 'times new roman';\"><strong><span style=\"font-size: small;\">Norman<\/span><\/strong><\/span><span style=\"font-family: 'times new roman';\"><strong><span style=\"font-size: small;\"> Bates, Psycho<\/span><\/strong><\/span><span style=\"font-family: 'times new roman';\"><strong><span style=\"font-size: small;\">, Paramount Pictures (1960)<\/span><\/strong><\/span><\/h1>\n<\/blockquote>\n<h1 style=\"margin: 5pt 0pt;\"><span style=\"font-weight: normal;\"> <\/span><\/h1>\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">This year\u2019s NAB (National Association of Broadcasters) show had <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">written\/unwritten <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">themes:<\/span><\/span><\/p>\n<p style=\"margin: 0pt 0pt 0pt 72pt;\"><span style=\"font-family: symbol;\"><span style=\"font-size: small;\">&#8211;<\/span><\/span> <span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">bigger, faster, cheaper.<\/span><\/span><\/p>\n<p style=\"margin: 0pt 0pt 0pt 72pt;\"><span style=\"font-family: symbol;\"><span style=\"font-size: small;\">&#8211;<\/span><\/span> <span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">close enough is good enough.<\/span><\/span><\/p>\n<p style=\"margin: 0pt 0pt 0pt 72pt;\"><span style=\"font-family: symbol;\"><span style=\"font-size: small;\">&#8211;<\/span><\/span> <span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">what <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">happens when<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\"> the FCC (Federal Communications Commission) \u201csteals\u201d the broadcasters\u2019 spectrum<\/span><\/span><\/p>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">Dr. Richmond explained the NAB attendee\u2019s dilemma<\/span><\/span><span style=\"font-family: 'times new roman';\"><em><span style=\"font-size: small;\">, \u201cYou see, when the mind houses two personalities, there&#8217;s always a conflict, a battle.\u201d <\/span><\/em><\/span><\/p>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">The eye candy was there <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">\u2013 stereoscopic<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\"> 3D, eye-popping\/bank account<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">&#8211;<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">sucking cameras, consolidation\/outsourcing, mix and match<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">,<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\"> NLEs (non-linear editors), MPEG-4 solutions and online\/mobile DTV solutions.<\/span><\/span><\/p>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">Mobile<\/span><\/span> <span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">is important for the broadcast folks to get right, hence<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\"> several <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">wireless carrier <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">business deals to monetize their content.<\/span><\/span><\/p>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">Anyone who could was hyping their involvement in <\/span><\/span><span style=\"font-family: 'times new roman';\"><strong><em><span style=\"font-size: small;\">Avatar<\/span><\/em><\/strong><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\"> and the Augusta Masters (looked dynamite in 3D<\/span><\/span> <span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">\u2026<\/span><\/span> <span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">if you\u2019re into golf).<\/span><\/span><\/p>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><strong><span style=\"font-size: small;\">Camera Glory<\/span><\/strong><\/span><\/p>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt; text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"border: medium none;\" src=\"http:\/\/docs.google.com\/File?id=dfp9p5h9_356qhhchtgw_b\" alt=\"\" width=\"370\" height=\"246\" \/><\/p>\n<blockquote>\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><strong><em><span style=\"font-size: small;\">3D All the Way<\/span><\/em><\/strong><\/span><span style=\"font-family: 'times new roman';\"><em><span style=\"font-size: small;\"> \u2013 At NAB this year, <\/span><\/em><\/span><span style=\"font-family: 'times new roman';\"><em><span style=\"font-size: small;\">Sony\u2019s Executive <\/span><\/em><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">Hiroshi Yoshioka<\/span><\/span><span style=\"font-family: 'times new roman';\"><em><span style=\"font-size: small;\"> and his team put their best images forward with a full range of 3D and HD solutions for high-end professionals as well as event videographers and \u201cothers.\u201d\u00a0 They and the other major players showed exciting hardware\/software solutions and results you could almost <\/span><\/em><\/span><span style=\"font-family: 'times new roman';\"><em><span style=\"font-size: small;\">reach out and touch. <\/span><\/em><\/span><span style=\"font-family: 'times new roman';\"><strong><em><span style=\"font-size: small;\">Photo &#8211; NAB<\/span><\/em><\/strong><\/span><\/p>\n<\/blockquote>\n<p style=\"margin: 0pt;\"><strong> <\/strong><\/p>\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">Sony, Panasonic, RED, Canon and others <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">showed<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\"> super 3D cameras<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">,<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\"> but for all the bragging rights, <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">there were few prospects. <\/span><\/span><\/p>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">As one attendee noted, <\/span><\/span><span style=\"font-family: 'times new roman';\"><em><span style=\"font-size: small;\">\u201cI can pay $10,000 vs<\/span><\/em><\/span><span style=\"font-family: 'times new roman';\"><em><span style=\"font-size: small;\">.<\/span><\/em><\/span><span style=\"font-family: 'times new roman';\"><em><span style=\"font-size: small;\"> $55,000 and no one \u2013<\/span><\/em><\/span><span style=\"font-family: 'times new roman';\"><em><span style=\"font-size: small;\"> least of all<\/span><\/em><\/span><span style=\"font-family: 'times new roman';\"><em><span style=\"font-size: small;\">,<\/span><\/em><\/span><span style=\"font-family: 'times new roman';\"><em><span style=\"font-size: small;\"> the viewer \u2013 <\/span><\/em><\/span><span style=\"font-family: 'times new roman';\"><em><span style=\"font-size: small;\">can <\/span><\/em><\/span><span style=\"font-family: 'times new roman';\"><em><span style=\"font-size: small;\">tell<\/span><\/em><\/span><span style=\"font-family: 'times new roman';\"><em><span style=\"font-size: small;\"> the difference?\u00a0 Cripes<\/span><\/em><\/span><span style=\"font-family: 'times new roman';\"><em><span style=\"font-size: small;\">,<\/span><\/em><\/span><span style=\"font-family: 'times new roman';\"><em><span style=\"font-size: small;\"> I\u2019m trying to upgrade the whole back room for $100,000!\u201d<\/span><\/em><\/span><\/p>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">Networks and stations still have to finish upgrading to High<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">&#8211;<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">Def. <\/span><\/span><\/p>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">Every <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">network has a 3D broadcast initiative<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">,<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\"> including ESPN and Discovery<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">,<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\"> that will launch 3D channels later this year<\/span><\/span><\/p>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">Most of the stations are also struggling with delivering three-screen service \u2013 TV, online, mobile <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">\u2013<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\"> to catc<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">h every set of eyeballs possible<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">.<\/span><\/span><\/p>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">The movie industry ma<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">y be coming off a healthy year<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">,<\/span><\/span> <span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">but like the Nets and stations<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">,<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\"> they cut down on the number of engineers who attended \u201cjust to stay abreast of technology.\u201d<\/span><\/span><\/p>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">The production\/NLE folks \u2013 Quantel, Autodesk, Adobe, <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">Grass<\/span><\/span> <span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">Valley<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">, Boris FX, CineForm and others \u2013 really put the<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">ir best collective feet forward. <\/span><\/span><\/p>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">Doing it better, faster, cheaper really <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">helps in post-production <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">because <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">every<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\"> engineering group is<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\"> operating leaner.\u00a0 So <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">they\u2019re<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\"> turning to<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\"> IT-based, non-proprietary solutions.<\/span><\/span><\/p>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">Norman<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\"> got a little confused but noted, <\/span><\/span><span style=\"font-family: 'times new roman';\"><em><span style=\"font-size: small;\">\u201cShe might have fooled me, but she didn&#8217;t fool my mother.\u201d<\/span><\/em><\/span><\/p>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">Everywhere we looked<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">,<\/span><\/span> <span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">we saw a huge <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">demand for <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">what<\/span><\/span> <span style=\"font-family: 'times new roman';\"><strong><em><span style=\"font-size: small;\">really<\/span><\/em><\/strong><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\"> matters<\/span><\/span> <span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">\u2026<\/span><\/span> <span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">storage<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">!<\/span><\/span><\/p>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt; text-align: center;\"><img loading=\"lazy\" decoding=\"async\" style=\"border: medium none ;\" src=\"http:\/\/docs.google.com\/File?id=dfp9p5h9_357gnz99zf8_b\" alt=\"\" width=\"358\" height=\"204\" \/><\/p>\n<blockquote>\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><strong><em><span style=\"font-size: small;\">Content Everywhere<\/span><\/em><\/strong><\/span><span style=\"font-family: 'times new roman';\"><em><span style=\"font-size: small;\"> \u2013 <\/span><\/em><\/span><span style=\"font-family: 'times new roman';\"><em><span style=\"font-size: small;\">Hollywood<\/span><\/em><\/span><span style=\"font-family: 'times new roman';\"><em><span style=\"font-size: small;\"> and broadcast production\/post-production\/\u201dlater\u201d folks keep their professional content just like ordinary folks.\u00a0\u00a0 They\u2019ve got raw footage, processed content and finished materials on flash, tape, film, discs\u2026almost everywhere.\u00a0 Your stuff is your life, their stuff is their livelihood.<\/span><\/em><\/span><\/p>\n<\/blockquote>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">All of the HD, 3D <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">stuff at NAB <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">produces<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\"> trainloads of content that has to be stored. <\/span><\/span><\/p>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">The industry is produc<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">ing an order of magnitude more data than just a few years ago. <\/span><\/span><\/p>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">How much is an order of magnitude?\u00a0 According to one of the DVDA members at the show<\/span><\/span> <span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">\u2026<\/span><\/span> <span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">\u201c<\/span><\/span><span style=\"font-family: 'times new roman';\"><em><span style=\"font-size: small;\">a huge crapload<\/span><\/em><\/span><span style=\"font-family: 'times new roman';\"><em><span style=\"font-size: small;\">.<\/span><\/em><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">&#8220;<\/span><\/span><\/p>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><strong><em><span style=\"font-size: small;\">That\u2019s a lot!!!!<\/span><\/em><\/strong><\/span><\/p>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">The digital files <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">from the<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\"> most recent movies are more t<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">han a <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">P<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">etabyte in size <\/span><\/span><span style=\"font-family: 'times new roman';\"><strong><em><span style=\"font-size: small;\">\u2013<\/span><\/em><\/strong><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\"> on<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\"> par with Pentagon storage requirements. <\/span><\/span><\/p>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><strong><span style=\"font-size: small;\">The Big Store<\/span><\/strong><\/span><\/p>\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">Looking around the NAB floor <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">and you see that storage<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\"> is a helluva<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">\u2019<\/span><\/span> <span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">growth<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\"> business.<\/span><\/span><\/p>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">How good and why?<\/span><\/span><\/p>\n<p style=\"margin: 6pt 0pt 0pt 54pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">&#8211;<\/span><\/span> <span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">H<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">igher<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">&#8211;<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">resolution and stereoscopic content <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">requires more digital storage<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">.<\/span><\/span><\/p>\n<p style=\"margin: 6pt 0pt 0pt 54pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">&#8211;<\/span><\/span> <span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">Storage technology<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\"> and implementation of <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">items such as MPEG-4 AVC\/H.264 advanced video compression<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\"> is <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">changing the media and entertainment storage hierarchy<\/span><\/span><\/p>\n<p style=\"margin: 6pt 0pt 0pt 54pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">&#8211;<\/span><\/span> <span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">B<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">etween <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">2009 <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">and<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\"> 2015<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">,<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\"> the <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">industry will see<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\"> a 10X (Figure 4<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">) increase in storage capacity <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">needs <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">and 12X growth in capacity shipments per year (4,094 PB to 47,291 PB)<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">.<\/span><\/span><\/p>\n<p style=\"margin: 6pt 0pt 0pt 54pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">&#8211;<\/span><\/span> <span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">About 96<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">% of the total storage capacity will be used for content archiving and p<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">reservation i<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">n 2015 (Figure 5)<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">, increasing<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\"> to 96% of total capacity by 2015<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">.<\/span><\/span><\/p>\n<p style=\"margin: 6pt 0pt 0pt 54pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">&#8211;<\/span><\/span> <span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">In 2009<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">,<\/span><\/span> <span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">86% of the total storage media shipped for <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">entertainment content was tape<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\"> (Figure 6)<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">, <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">10% HDD, 4% optical <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">and 0.3% flash memory (<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">digital cam<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">eras and some media<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\"> servers)<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">. <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">By 2015<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">,<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\"> tape will decline <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">to 83%<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">.<\/span><\/span><\/p>\n<p style=\"margin: 6pt 0pt 0pt 54pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">&#8211;<\/span><\/span> <span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">Total revenue f<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">or storage media will increase <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">4X <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">between 2009-<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">2015 ($415 M to $1,642 M)<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">.<\/span><\/span><\/p>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt; text-align: center;\"><img loading=\"lazy\" decoding=\"async\" style=\"border: medium none ;\" src=\"http:\/\/docs.google.com\/File?id=dfp9p5h9_358cqbfmpgb_b\" alt=\"\" width=\"422\" height=\"317\" \/><\/p>\n<blockquote>\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><strong><em><span style=\"font-size: small;\">Unending Growth<\/span><\/em><\/strong><\/span><span style=\"font-family: 'times new roman';\"><em><span style=\"font-size: small;\"> \u2013 Hollywood\/broadcast engineers are faced with a staggering 10X growth in requirements for storing their content in multiple formats for multiple screens.\u00a0 With the speed of technology change and digital deterioration, they are trying to determine how to save and retrieve the content 10\u202620\u2026more years from now<\/span><\/em><\/span><span style=\"font-family: 'times new roman';\"><strong><em><span style=\"font-size: small;\">.\u00a0 Source &#8212; IDC<\/span><\/em><\/strong><\/span><\/p>\n<\/blockquote>\n<p style=\"margin: 0pt;\"><em> <\/em><\/p>\n<p style=\"margin: 0pt;\"><em> <\/em><\/p>\n<p style=\"margin: 0pt; text-align: center;\"><img loading=\"lazy\" decoding=\"async\" style=\"border: medium none ;\" src=\"http:\/\/docs.google.com\/File?id=dfp9p5h9_359fknt7tdw_b\" alt=\"\" width=\"295\" height=\"221\" \/><\/p>\n<blockquote>\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><strong><em><span style=\"font-size: small;\">Saving for Tomorrow<\/span><\/em><\/strong><\/span><span style=\"font-family: 'times new roman';\"><em><span style=\"font-size: small;\"> \u2013 The content industry uses a lot of disc and hard disc media for post-production and content distribution.\u00a0 Flash also enters the picture for some content acquisition.\u00a0 But most of the industry\u2019s storage capacity is devoted to archiving materials \u2013 including raw footage \u2013 for future generations. <\/span><\/em><\/span><\/p>\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><strong><em><span style=\"font-size: small;\">Source \u2013 Coughlin Assoc.<\/span><\/em><\/strong><\/span><\/p>\n<\/blockquote>\n<p style=\"margin: 0pt;\"><em> <\/em><\/p>\n<p style=\"margin: 0pt; text-align: center;\"><img loading=\"lazy\" decoding=\"async\" style=\"border: medium none ;\" src=\"http:\/\/docs.google.com\/File?id=dfp9p5h9_360hp6n88dj_b\" alt=\"\" width=\"271\" height=\"189\" \/><\/p>\n<blockquote>\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><strong><em><span style=\"font-size: small;\">Storage Media<\/span><\/em><\/strong><\/span><span style=\"font-family: 'times new roman';\"><em><span style=\"font-size: small;\"> \u2013 We find it tough to believe that so little hard disk, optical and flash (O.K., we probably believe the flash percentage) capacity is used in the content business, compared to tape.\u00a0 The dollar volume for the first three media is large but for tape, it\u2019s huge and will enjoy overall growth even over the next five years. <\/span><\/em><\/span><\/p>\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><strong><em><span style=\"font-size: small;\">Source \u2013 Coughlin Assoc.<\/span><\/em><\/strong><\/span><\/p>\n<\/blockquote>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">While the lifespan of a production is relatively short <\/span><\/span><span style=\"font-family: 'times new roman';\"><strong><em><span style=\"font-size: small;\">\u2013<\/span><\/em><\/strong><\/span> <span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">just a few years \u2013 the real money made is in the f<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">ilm, show, <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">series afterlife. <\/span><\/span><\/p>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt; text-align: center;\"><img loading=\"lazy\" decoding=\"async\" style=\"border: medium none ;\" src=\"http:\/\/docs.google.com\/File?id=dfp9p5h9_361d4td4rcp_b\" alt=\"\" width=\"383\" height=\"210\" \/><\/p>\n<p style=\"margin: 0pt;\"><span style=\"font-size: xx-small;\"><br \/>\n<\/span><\/p>\n<p style=\"margin: 0pt;\"><em> <\/em><\/p>\n<blockquote>\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><strong><em><span style=\"font-size: small;\">Long, Profitable Tail<\/span><\/em><\/strong><\/span><span style=\"font-family: 'times new roman';\"><em><span style=\"font-size: small;\"> \u2013 Chris Anderson\u2019s Long Tail concept isn\u2019t theory in the entertainment industry it\u2019s a fact\u2026a very profitable fact.\u00a0 Networks, production studios, local stations and increasingly independent producers are turning old video content into profit by selling replay rights around the globe long after the initial showing.\u00a0 The archives and libraries represent major profit centers throughout the industry. <\/span><\/em><\/span><span style=\"font-family: 'times new roman';\"><strong><em><span style=\"font-size: small;\">Source \u2013 Chris Anderson<\/span><\/em><\/strong><\/span><\/p>\n<\/blockquote>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">Movies like <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">\u201c<\/span><\/span><span style=\"font-family: 'times new roman';\"><strong><em><span style=\"font-size: small;\">Gone with the Wind<\/span><\/em><\/strong><\/span><span style=\"font-family: 'times new roman';\"><strong><em><span style=\"font-size: small;\">\u201d<\/span><\/em><\/strong><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\"> and <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">\u201c<\/span><\/span><span style=\"font-family: 'times new roman';\"><strong><em><span style=\"font-size: small;\">Psycho<\/span><\/em><\/strong><\/span><span style=\"font-family: 'times new roman';\"><strong><em><span style=\"font-size: small;\">\u201d<\/span><\/em><\/strong><\/span> <span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">are shown almost daily somewhere in the world.\u00a0 The same is true of <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">\u201c<\/span><\/span><span style=\"font-family: 'times new roman';\"><strong><em><span style=\"font-size: small;\">I Love Lucy,<\/span><\/em><\/strong><\/span><span style=\"font-family: 'times new roman';\"><strong><em><span style=\"font-size: small;\">\u201d<\/span><\/em><\/strong><\/span> <span style=\"font-family: 'times new roman';\"><strong><em><span style=\"font-size: small;\">\u201c<\/span><\/em><\/strong><\/span><span style=\"font-family: 'times new roman';\"><strong><em><span style=\"font-size: small;\">Sid Ceasar<\/span><\/em><\/strong><\/span><span style=\"font-family: 'times new roman';\"><strong><em><span style=\"font-size: small;\">\u201d<\/span><\/em><\/strong><\/span> <span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">and other shows you can only faintly remember. <\/span><\/span><\/p>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">In every movie production and broadcast facility around the globe, hundreds of movies and TV shows <\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">stored<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\"> on unstable film have been lost forever.<\/span><\/span><\/p>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">The hardware customer noted, <\/span><\/span><span style=\"font-family: 'times new roman';\"><em><span style=\"font-size: small;\">\u201cDeath should always be painless.\u201d<\/span><\/em><\/span><\/p>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">The big (unanswered) question is the same that haunts every segment of business, industry, society<\/span><\/span> <span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">\u2026 <\/span><\/span><span style=\"font-family: 'times new roman';\"><em><span style=\"font-size: small;\">\u201cHow do you preserve today\u2019s digital content for posterity?\u201d<\/span><\/em><\/span><\/p>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><strong><span style=\"font-size: small;\">Preservation<\/span><\/strong><\/span><\/p>\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">The industry is looking long and hard at their growing movie footage and text problem. <\/span><\/span><\/p>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">Hardware<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\"> and operating systems<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\"> change every time you turn around. <\/span><\/span><\/p>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">Storage media \u2013 any of it \u2013 doesn\u2019t have the shelf-life of well<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">&#8211;<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">protected film. <\/span><\/span><\/p>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">Bits deteriorate. <\/span><\/span><\/p>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">A few here\u2026few there\u2026viola<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">,<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\"> corrupted, lost files.<\/span><\/span><\/p>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">Some of the best stuff is in the back\/forth communications between directors, producers, production folks.<\/span><\/span><\/p>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">It u<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">sed to be all of that<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\"> was on paper.\u00a0 Now<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">,<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\"> it\u2019s emails, IMs, whatever and no one saves the stuff!<\/span><\/span><\/p>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">They have a tough enough time trying to figure out how to save the final product. <\/span><\/span><\/p>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">But the broadcast\/movie industry is spending more time, money, effort on preserving the content they have than in developing new content.<\/span><\/span><\/p>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">The right storage technologies and the right content rotation schemes (hopefully automated) can save the media industry\u2019s inventories. <\/span><\/span><\/p>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">It\u2019s better than money in the bank!<\/span><\/span><\/p>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt; text-align: center;\"><img loading=\"lazy\" decoding=\"async\" style=\"border: medium none ;\" src=\"http:\/\/docs.google.com\/File?id=dfp9p5h9_362dwhk2ncg_b\" alt=\"\" width=\"333\" height=\"184\" \/><\/p>\n<blockquote>\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><strong><em><span style=\"font-size: small;\">Cool, Dry Storage<\/span><\/em><\/strong><\/span><span style=\"font-family: 'times new roman';\"><em><span style=\"font-size: small;\"> \u2013 The industry\u2019s temperature and humidity controlled vaults hold some of the best (and most valuable) \u201cold time\u201d television and movie content you can view.\u00a0 Maybe Bates Motel isn\u2019t a good storage place, but industry experts are constantly searching for the very best long-term solution. <\/span><\/em><\/span><span style=\"font-family: 'times new roman';\"><strong><em><span style=\"font-size: small;\">Image Source \u2013 Paramount Pictures<\/span><\/em><\/strong><\/span><\/p>\n<\/blockquote>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">I s<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">uppose we can check the stuff into the <\/span><\/span><span style=\"font-family: 'times new roman';\"><strong><span style=\"font-size: small;\">Bates Motel<\/span><\/strong><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\"> until they get it figured out.<\/span><\/span><\/p>\n<p style=\"margin: 0pt;\">\n<p style=\"margin: 0pt;\"><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\">Norman<\/span><\/span><span style=\"font-family: 'times new roman';\"><span style=\"font-size: small;\"> said there was plenty of room, <\/span><\/span><span style=\"font-family: 'times new roman';\"><em><span style=\"font-size: small;\">\u201cOh, we have 12 vacancies. 12 cabins, 12 vacancies.\u201d<\/span><\/em><\/span><\/p>\n<blockquote><p><strong>G.A. \u201cAndy\u201d Marken<\/strong><\/p>\n<p><strong><strong><span style=\"font-size: small;\">President<\/span><\/strong><\/strong><\/p>\n<p><strong><strong><span style=\"font-size: small;\">Marken Communications Inc<\/span><\/strong><\/strong><\/p>\n<p><a href=\"mailto:Andy@markencom.com\"><span style=\"font-size: x-small;\">Andy@markencom.com<\/span><\/a><\/p><\/blockquote>\n<p>________________<\/p>\n<blockquote><p>Please join us in our <a href=\"http:\/\/alienbabeltech.com\/abt\/index.php\" target=\"_blank\">Forums<\/a><\/p>\n<p>Become a Fan on <a href=\"http:\/\/www.facebook.com\/pages\/AlienBabelTech\/123268467142\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.facebook.com\/pages\/AlienBabelTech\/123268467142', 'Facebook']);\" target=\"_blank\">Facebook<\/a><\/p>\n<p>Follow us on <a href=\"http:\/\/twitter.com\/alienbabeltech\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/twitter.com\/alienbabeltech', 'Twitter']);\" target=\"_blank\">Twitter<\/a><\/p>\n<p>For the latest updates from ABT, please <a href=\"http:\/\/alienbabeltech.com\/main\/?feed=rss2\" target=\"_blank\">join our RSS News Feed<\/a><\/p>\n<p>Join our Distributed Computing teams<\/p>\n<ul>\n<li>Folding@Home &#8211; Team AlienBabelTech &#8211; 164304<\/li>\n<li>SETI@Home &#8211; Team AlienBabelTech &#8211; 138705<\/li>\n<li><a href=\"http:\/\/www.worldcommunitygrid.org\/reg\/viewRegister.do?teamID=3P39R3SRV1\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.worldcommunitygrid.org\/reg\/viewRegister.do?teamID=3P39R3SRV1', 'World Community Grid &#8211; Team AlienBabelTech']);\" target=\"_blank\">World Community Grid &#8211; Team AlienBabelTech<\/a><\/li>\n<\/ul>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>The following is by G. A . &#8220;Andy&#8221; Marken, President of Marken Communications Inc. He has kindly given us permission to republish his thought-provoking commentary. As with everything that we publish at AlienBabelTech, the&#46;&#46;&#46;<\/p>\n","protected":false},"author":6,"featured_media":18090,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2533,6],"tags":[3516,3515,795,3514],"class_list":["post-18087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abt-news","category-news","tag-content-industry","tag-entertainment-media","tag-storage","tag-storage-capacity"],"_links":{"self":[{"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/posts\/18087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/comments?post=18087"}],"version-history":[{"count":0,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/posts\/18087\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/media\/18090"}],"wp:attachment":[{"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/media?parent=18087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/categories?post=18087"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/tags?post=18087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}