{"id":24001,"date":"2011-02-20T03:32:07","date_gmt":"2011-02-20T03:32:07","guid":{"rendered":"http:\/\/alienbabeltech.com\/main\/?p=24001"},"modified":"2011-02-20T03:42:21","modified_gmt":"2011-02-20T03:42:21","slug":"sharing-the-cost-of-mobile-speed-content","status":"publish","type":"post","link":"http:\/\/alienbabeltech.com\/main\/sharing-the-cost-of-mobile-speed-content\/","title":{"rendered":"Sharing the Cost of Mobile Speed, Content"},"content":{"rendered":"<p><script type=\"text\/javascript\">\/\/ <![CDATA[\n                             google_ad_client = \"pub-7021221536180758\"; \/* 468x60, created 11\/11\/09 *\/ google_ad_slot = \"1949837292\"; google_ad_width = 468; google_ad_height = 60;\n\/\/ ]]><\/script><\/p>\n<p><script src=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\" type=\"text\/javascript\">\n<\/script><\/p>\n<blockquote>\n<h6><span style=\"color: #00ccff;\">The following is by G. A . &#8220;Andy&#8221; Marken, President of <a href=\"http:\/\/www.markencom.com\/index.htm\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.markencom.com\/index.htm', 'Marken Communications']);\" ><span style=\"color: #00ccff;\">Marken Communications<\/span><\/a><span style=\"color: #00ccff;\"> Inc. He has kindly given us permission to republish his thought-provoking article. As with everything that we publish at AlienBabelTech, the opinions expressed are solely those of the individual writer and do not necessarily reflect the views and the <strong>opinions of the rest of the ABT staff.<\/strong><\/span><\/span><strong><span style=\"color: #00ccff;\"> <\/span><span style=\"color: #00ccff;\"><span style=\"color: #00ccff;\"> \u2013Mark Poppin,<\/span> <span style=\"color: #00ccff;\">ABT Senior Editor<\/span><\/span><\/strong><\/h6>\n<\/blockquote>\n<p><strong><a href=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/02\/Untitled-13.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24003\" title=\"Untitled-1\" src=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/02\/Untitled-13.jpg?resize=403%2C270\" alt=\"\" srcset=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/02\/Untitled-13.jpg?resize=403%2C270 403w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/02\/Untitled-13-300x200.jpg 300w\" sizes=\"auto, (max-width: 403px) 100vw, 403px\" data-recalc-dims=\"1\" \/><\/a><\/strong><\/p>\n<blockquote>\n<p><strong> <\/strong><\/p>\n<p><em>\u201cIf I had the ability to foretell the future, perhaps I would have bet on a painted horse.\u201d<\/em> \u2013 <strong>Sheik Riyadh, Hidalgo, Cornerstone Pictures (2004)<\/strong><\/p>\n<\/blockquote>\n<p><strong> <\/strong><\/p>\n<p>It\u2019s hard to believe it, but we amazed our son the other day with our smartphone doing something he\u2019d only heard about \u2026 we made a phone call.<\/p>\n<p>Of course:<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 He has a non-phone smartphone \u2013 iPhone<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 He and his peers think data, video are more important, more valuable than calls<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 He has 60 apps on his device (has downloaded, played with once, discarded more than 300), can locate them, knows how to use them<\/p>\n<p>He\/his friends aren\u2019t jumping ship just because Verizon is going to have the iPhone.<\/p>\n<p>They figure with all the Kool-Aid drinkers moving over, they\u2019ll be able to stream more data on AT&amp;T and maybe \u2013 just maybe \u2013 make phone calls!<\/p>\n<p>Is AT&amp;T really that bad?<\/p>\n<p>Oh sure, <strong><em>Consumer Reports<\/em><\/strong> doesn\u2019t like them; but they\u2019re not hot for the iPhone either.<\/p>\n<p>It sure hasn\u2019t soured the love affair.<\/p>\n<p><strong>Hate is So Ugly<\/strong><\/p>\n<p>ComScore asked folks to rate their mobile carrier satisfaction:<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 In the U.S., on a scale of 1-10 (10 being super) 11 percent rated five or below<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 In the EU, 16 percent rated them five or lowe<\/p>\n<p>Europeans:<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Don\u2019t have the two-year contract to live with. In fact, they have no contract<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Pay full boat for their devices<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Don\u2019t have flat service plans<\/p>\n<p>As Frank Hopkins said, <em>\u201c<\/em><em>I&#8217;d take a warm gin over ice any day, General.\u201d<\/em><\/p>\n<p>Of course, 4G isn\u2019t techie performance, it\u2019s a great marketing tool that everyone say\u2019s they\u2019ve \u201cgot!<\/p>\n<p style=\"text-align: center;\"><strong>Mobile Customer\u2019s Knowledge <\/strong><\/p>\n<p style=\"text-align: center;\"><strong> <\/strong><\/p>\n<p style=\"text-align: center;\"><strong> <\/strong><\/p>\n<p><a href=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/02\/Untitled-22.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24004\" title=\"Untitled-2\" src=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/02\/Untitled-22.jpg?resize=473%2C293\" alt=\"\" srcset=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/02\/Untitled-22.jpg?resize=473%2C293 473w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/02\/Untitled-22-300x185.jpg 300w\" sizes=\"auto, (max-width: 473px) 100vw, 473px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><strong> <\/strong><\/p>\n<blockquote>\n<p><strong>Real Understanding \u2013 <\/strong>The way the providers and device manufacturers throw around technology terms and phrases, you\u2019d think everyone understands what they\u2019re talking about.\u00a0 Most people have only a vague idea of the service they receive, the service they\u2019re paying for.\u00a0 One thing everyone understands though are dropped calls, slow downloads.<strong> Source &#8211; Nielsen<\/strong><\/p>\n<\/blockquote>\n<p>No one really knows what 10GB downstream means \u2026 and don\u2019t care!<\/p>\n<p>What you care about is how your data service delivers to you.<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 What\u2019s the average time it takes to load Facebook ,upload photos<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 How long does a YouTube video take to load, stream<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 How fast can you send your email or video<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 How fast does it take to load websites on the go<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 How frustrating is it for you to do your \u201cfave\u201d things on the device<\/p>\n<p>With the Apple app store having served up over 10 billion apps &#8212; a lot more profitable than a McDonald\u2019s franchise, it\u2019s no wonder iPhone people didn\u2019t worry about making phone calls.<\/p>\n<p>The little Apple app store has more than 400,000 apps to choose from; more than one thousand are developed and offered up to Apple every month.<\/p>\n<p>Android apps aren\u2019t far behind.<\/p>\n<p>Not surprisingly, almost every smartphone user has \u201cthe basics.\u201d<\/p>\n<p>Facebook, weather, Google maps, music service such as Pandora, Flickr are the first download choices of nearly every new smartphone user.<\/p>\n<p>But the challenge for iPhone and Android users is to find the right or best app for their needs.<\/p>\n<p><strong>Help Me<\/strong><\/p>\n<p>According to Nielsen, 40 percent of those surveyed used programs that were pre-installed (computer users call this bloatware).\u00a0 Thirty-six percent found new apps with the assistance of friends, family.<\/p>\n<p style=\"text-align: center;\"><strong>Applications Used<\/strong><\/p>\n<p style=\"text-align: center;\"><strong> <\/strong><\/p>\n<p><a href=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/02\/Untitled-34.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24011\" title=\"Untitled-3\" src=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/02\/Untitled-34.jpg?resize=475%2C291\" alt=\"\" srcset=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/02\/Untitled-34.jpg?resize=475%2C291 475w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/02\/Untitled-34-300x183.jpg 300w\" sizes=\"auto, (max-width: 475px) 100vw, 475px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><strong> <\/strong><\/p>\n<p><strong>All Those Apps \u2013 <\/strong>Mention smartphone apps to a developer or venture capitalist and visions of overstuffed bank accounts appear before their eyes.\u00a0 Techies paint beautiful images of people working all the time with their smartphone, doing really important stuff.\u00a0\u00a0 Most of the apps people download are the free things and they use them once or twice and discard them.\u00a0 <strong>Source &#8211; Nielsen<\/strong><\/p>\n<p>So much valuable information\/assistance is now stored on\/available with the smartphone that people simply don\u2019t leave home without it.<\/p>\n<p style=\"padding-left: 30px;\">It\u2019s the device of choice to:<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Play a quick game while sitting in or between classes\/meetings<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Check the weather<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Pinpoint where they want to go, following GPS directions<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Check\/update social media sites<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Download\/enjoy music, shows, videos<\/p>\n<p>The mobile community is showing a dramatic increase in global mobile subscribers:<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Estimated 3 billion last year<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Projected 5 billion by 2013<\/p>\n<p>We are rapidly approaching 50 billion connections \u2013 personal, mobile, interoperable, subscriber devices and cost\/bit optimization.<\/p>\n<p>The challenge for carriers is to not only optimize existing bandwidth but develop maximum revenues for data being transmitted.<\/p>\n<p>That isn\u2019t easy.<\/p>\n<p>Mobile traffic is projected to grow from about .25 million Terabytes\/month last year to an estimated 2.25 million Terabytes\/month by 2013.\u00a0 Texting requires very little bandwidth while voice is a modest and relatively flat service consumer.<\/p>\n<p><a href=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/02\/Untitled-42.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24012\" title=\"Untitled-4\" src=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/02\/Untitled-42.jpg?resize=480%2C279\" alt=\"\" srcset=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/02\/Untitled-42.jpg?resize=480%2C279 480w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/02\/Untitled-42-300x174.jpg 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<blockquote>\n<p><strong>The Pipe Pressure \u2013 <\/strong>Voice services place very little pressure on today\u2019s wireless networks around the globe.\u00a0 Even texting added very little to the load; but when we started adding email, photo and video content that was being shared by nearly everyone service, demands increased dramatically.\u00a0 Newer high-speed networks can take up the load but at an added cost.\u00a0 <strong>Source &#8211; IDC<\/strong><\/p>\n<\/blockquote>\n<p><strong> <\/strong><\/p>\n<p>By 2015, industry analysts expect the wireless infrastructure will be carrying 40x more data than voice.<\/p>\n<p>By 2020, data will outpace voice by 1,000x.<\/p>\n<p>Folks like the idea of mobile TV, video downloads and entertainment on-the-go.<\/p>\n<p>Cisco projects that by 2015, 90 percent of the bandwidth usage will be video!<\/p>\n<p><strong>Sucking Noise<\/strong><\/p>\n<p>The problem is, it is a <strong>huge<\/strong> drain on bandwidth.<\/p>\n<p>Bandwidth someone has to pay for!<\/p>\n<p>With this volume facing them, carriers are struggling with how to expand capacity\/speed, more reliable service and do it profitably.<\/p>\n<p>Flat-rate service charges are a losing proposition.<\/p>\n<p>Verizon backed off that just before delivering the iPhone!<\/p>\n<p>Every carrier has floated trial balloons on tiered and volume-based billing.<\/p>\n<p>An executive at Ericsson (infrastructure provider) pointed out that people already pay electric bills based on KW\/hr.\u00a0 Why the heck not pay based on GB\/month mobile usage?<\/p>\n<p>When Frank Hopkins heard the idea, he turned to the guy next to him and said, <em>\u201c<\/em><em>You can tell him pound sand for all I care.\u201d<\/em><\/p>\n<p>Consumers and even governmental regulatory agencies agree, it\u2019s a bum idea:<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Who knows how many KW their home uses (do you really know you\u2019re paying for what you\u2019re getting?)<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0Even a storage engineer has no idea how many GB stream across a wire (or through the air) in an hour<\/p>\n<p>To meet everyone\u2019s goals \u2013 consumers, regulators, carriers, stockholders \u2013 everyone is looking for answers.<\/p>\n<p>Why not monetize it with ads, coupons, billboards, shelf hangers, voice\/video spots?<\/p>\n<p>With the acceptance of mobile outreach, coupons and opt-in activates over the holidays, Informa Telecoms &amp; Media says mobile advertising will have reached $3.5 billion last year.<\/p>\n<p><strong>Personal Ads<\/strong><\/p>\n<p>By 2015, they estimate that mobile advertising will be worth $24.1 billion and most of the growth will occur in developing countries, including China and India.<\/p>\n<p>They attribute this growth largely to the willingness of mobile device users to welcome on-unit ads to offset their service charges.<\/p>\n<p>The key is, the ads have to be:<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Informative<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Entertaining<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Useful<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Tailored to their specific wants, needs, areas of interest<\/p>\n<p>Traditional mass marketing techniques won\u2019t hack it!\u00a0 So they\u2019ve been busy figuring out how to engage you with mobile ads.<\/p>\n<p>The Sheik heard the statement of success and commented, <em>\u201c<\/em><em>Boldly spoken&#8230; for a man with no wives.\u201d<\/em><\/p>\n<p>The new wave of specialized mobile ad firms means that Google and Apple won\u2019t have a lock on the emerging market.<\/p>\n<p>Agencies, consumer product firms and carriers have \u201cmost\u201d of the program worked out:<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Mobile ads have to be eye-catching, targeting the ideal or opt-in consumer, including a time-sensitive call-to-action.<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Near Field Communications<strong> \u2013<\/strong> you already use variations for electronic toll\/bridge payments.\u00a0 All of the credit\/debit card firms are working with the device manufactures to design-in NFC chips and applications you\u2019ll use as a part of the electronic wallet solution.<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Mobile integrated into marketing campaigns such as using your mobile to vote for favorites in <strong><em>Dancing with the Stars, American Idol<\/em><\/strong>. \u00a0Companies incorporate codes in print\/TV ads for mobile responses, print, online barcodes you can take a picture of with your smartphone and use them to redeem discounts at retail.<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Mobile coupons, loyalty programs \u2013 a number of manufacturers, retailers used mobile coupons and friends offers over the holidays with excellent results.\u00a0 Groupon has shown excellent results for firms when digital coupons were found, saved, used at retail.\u00a0 Marketers are also tying in loyalty messages to consumers.<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Time-sensitive call-to-action has proven to be very successful.\u00a0 \u00a0Executives at digital signage leader BrightSign report consumer manufacturers\/retailers have been running limited time specials\/offers tied to in-store signage promotion.\u00a0 The tests\/trials are fast, easy to develop\/initiate, immediately deliver results in the form of direct store traffic\/sales.<\/p>\n<p><strong>End-to-End Marketing Promotions<\/strong><\/p>\n<p><a href=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/02\/Untitled-52.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24013\" title=\"Untitled-5\" src=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/02\/Untitled-52.jpg?resize=480%2C245\" alt=\"\" srcset=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/02\/Untitled-52.jpg?resize=480%2C245 480w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/02\/Untitled-52-300x153.jpg 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><strong> <\/strong><\/p>\n<blockquote>\n<p><strong>Selling Machine \u2013 <\/strong>This past year, agencies and marketers have found new opportunities to reach customers and prospects in a very targeted manner.\u00a0 The new services can provide welcome financial relief for service providers and possibly give smartphone users relief from high monthly service bills.\u00a0 <strong>Source \u2013 Gerry Purdy<\/strong><\/p>\n<\/blockquote>\n<p>While a few service providers will attempt to nurse their existing infrastructure along as long as possible, major carriers will upgrade to the global mobile broadband standard, LTE.<\/p>\n<p>By 2014, infrastructure investments will reach $100B and LTE will be capable of delivering overall capacity of the 3GPP system to handle all of the increased data traffic volume (including your TV shows) for the next 10 years.<\/p>\n<p>As Annie Oakley explained, <em>\u201cWe&#8217;re betting on the last American cowboy!\u201d<\/em><\/p>\n<p><em> <\/em><\/p>\n<p><strong>Global LTE Service Revenues<\/strong><\/p>\n<p><a href=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/02\/Untitled-62.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24014\" title=\"Untitled-6\" src=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/02\/Untitled-62.jpg?resize=480%2C249\" alt=\"\" srcset=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/02\/Untitled-62.jpg?resize=480%2C249 480w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/02\/Untitled-62-300x155.jpg 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><strong> <\/strong><\/p>\n<p><strong>High-Speed Build-Out \u2013 <\/strong>Service providers, their suppliers and governmental agencies in nearly every country are focusing on having 4G LTE broadband service in place to handle the rapidly growing service requirements.\u00a0 To meet the demand without forests of cellular towers, Alcatel has developed a family of very compact cellular units that should meet the performance demands and minimize visual impact.\u00a0 <strong>Source &#8211; Informa<\/strong><\/p>\n<p>Three regions \u2013 North America, Western Europe, and Far East\/China \u2013 will account for 90 percent of the LTE market.<\/p>\n<p>All of that sounds super doesn\u2019t it?<\/p>\n<p><strong>No Free Ride<\/strong><\/p>\n<p>It is, but we don\u2019t want you to be surprised:<\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Flat rate rates will disappear\u00a0 (not specifically because of LTE but you won\u2019t see it in the 4G world<\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Smartphone wireless traffic will increase 700 percent in the next five years<\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 By 2015, 4G subscriptions will hit 300M WW<\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 By 2015, 3G WCDMA (<em>Wideband Code Division Multiple Access) population will be 4.6 B also interested in data services<\/em><\/p>\n<p>With everyone wanting speed for the long haul, upgraded infrastructure, operating efficiencies, advertising revenues will help each stay in the race.<\/p>\n<p>To keep the services price competitive, eye-popping immersive ads will add to the carriers\u2019 bottomline.<\/p>\n<p>As long as they are tailored to the specific user (trust us, they will know how to manage who gets what ad), most consumers will welcome the support of their thirst for content, speed.<\/p>\n<p><a href=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/02\/Untitled-74.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24015\" title=\"Untitled-7\" src=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/02\/Untitled-74.jpg?resize=452%2C193\" alt=\"\" srcset=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/02\/Untitled-74.jpg?resize=452%2C193 452w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/02\/Untitled-74-300x128.jpg 300w\" sizes=\"auto, (max-width: 452px) 100vw, 452px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><strong> <\/strong><\/p>\n<p><strong>Staying Ahead \u2013 <\/strong>Service providers are riding hard to stay ahead of consumer demand as well as their competitors.\u00a0 The combination of extensive infrastructure build-out and creative marketing makes it an exciting race.\u00a0 <strong>Source \u2013 Cornerstone Pictures<\/strong><\/p>\n<p>Through it all, Hopkins will remind you, <em>\u201c<\/em><em>But you won a friend.\u201d<\/em><\/p>\n<p><em> <\/em><\/p>\n<p># # #<\/p>\n<p><strong>by:   G.A. &#8220;Andy&#8221; Marken<\/strong><\/p>\n<p><strong> President<\/strong><\/p>\n<p><strong> Marken Communications Inc.<\/strong><\/p>\n<p><strong> <a href=\"mailto:Andy@markencom.com\">Andy@markencom.com<\/a><\/strong><\/p>\n<blockquote><p>Please join us in our <a href=\"http:\/\/alienbabeltech.com\/abt\/index.php\" target=\"_blank\">Forums<\/a><\/p>\n<p>Become a Fan on <a href=\"http:\/\/www.facebook.com\/pages\/AlienBabelTech\/123268467142\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.facebook.com\/pages\/AlienBabelTech\/123268467142', 'Facebook']);\" target=\"_blank\">Facebook<\/a><\/p>\n<p>Follow us on <a href=\"http:\/\/twitter.com\/alienbabeltech\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/twitter.com\/alienbabeltech', 'Twitter']);\" target=\"_blank\">Twitter<\/a><\/p>\n<p>For the latest updates from ABT, please <a href=\"http:\/\/alienbabeltech.com\/main\/?feed=rss2\" target=\"_blank\">join our RSS News Feed<\/a><\/p>\n<p>Join our Distributed Computing teams<\/p>\n<ul>\n<li>Folding@Home &#8211; Team AlienBabelTech &#8211; 164304<\/li>\n<li>SETI@Home &#8211; Team AlienBabelTech &#8211; 138705<\/li>\n<li><a href=\"http:\/\/www.worldcommunitygrid.org\/reg\/viewRegister.do?teamID=3P39R3SRV1\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.worldcommunitygrid.org\/reg\/viewRegister.do?teamID=3P39R3SRV1', 'World Community Grid &#8211; Team AlienBabelTech']);\" target=\"_blank\">World Community Grid &#8211; Team AlienBabelTech<\/a><\/li>\n<\/ul>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>The following is by G. A . &#8220;Andy&#8221; Marken, President of Marken Communications Inc. He has kindly given us permission to republish his thought-provoking article. As with everything that we publish at AlienBabelTech, the&#46;&#46;&#46;<\/p>\n","protected":false},"author":396,"featured_media":24015,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2533,7],"tags":[4484,331,4488,4485,4486,4487,381],"class_list":["post-24001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abt-news","category-technology","tag-apps","tag-iphone","tag-marketing-promotions","tag-mobile-computing-costs","tag-mobile-traffic","tag-personal-ads","tag-smartphone"],"_links":{"self":[{"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/posts\/24001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/users\/396"}],"replies":[{"embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/comments?post=24001"}],"version-history":[{"count":0,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/posts\/24001\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/media\/24015"}],"wp:attachment":[{"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/media?parent=24001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/categories?post=24001"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/tags?post=24001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}