{"id":24980,"date":"2011-03-28T00:21:04","date_gmt":"2011-03-27T23:21:04","guid":{"rendered":"http:\/\/alienbabeltech.com\/main\/?p=24980"},"modified":"2011-03-28T15:08:52","modified_gmt":"2011-03-28T14:08:52","slug":"wom%e2%80%a6it%e2%80%99s-an-art-it%e2%80%99s-science-it%e2%80%99s-theirs","status":"publish","type":"post","link":"http:\/\/alienbabeltech.com\/main\/wom%e2%80%a6it%e2%80%99s-an-art-it%e2%80%99s-science-it%e2%80%99s-theirs\/","title":{"rendered":"WOM\u2026It\u2019s An Art, It\u2019s Science, It\u2019s Theirs"},"content":{"rendered":"<p align=\"center\"><script type=\"text\/javascript\"><!--\ngoogle_ad_client = \"pub-7021221536180758\";\n\/* 468x60, created 11\/11\/09 *\/\ngoogle_ad_slot = \"1949837292\";\ngoogle_ad_width = 468;\ngoogle_ad_height = 60;\n\/\/-->\n<\/script><br \/>\n<script type=\"text\/javascript\"\nsrc=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\">\n<\/script><\/p>\n<blockquote>\n<h6><span style=\"color: #00ccff;\">The following is by G. A . &#8220;Andy&#8221; Marken, President of <a href=\"http:\/\/www.markencom.com\/index.htm\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.markencom.com\/index.htm', 'Marken Communications']);\" ><span style=\"color: #00ccff;\">Marken Communications<\/span><\/a><span style=\"color: #00ccff;\"> Inc. He has kindly given us permission to republish his thought-provoking article. As with everything that we publish at AlienBabelTech, the opinions expressed are solely those of the individual writer and do not necessarily reflect the views and the <strong>opinions of the rest of the ABT staff.<\/strong><\/span><\/span><strong><span style=\"color: #00ccff;\"> <\/span><span style=\"color: #00ccff;\"><span style=\"color: #00ccff;\"> \u2013Mark Poppin,<\/span> <span style=\"color: #00ccff;\">ABT Senior Editor<\/span><\/span><\/strong><\/h6>\n<\/blockquote>\n<p><a href=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/03\/Untitled-16.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24981\" title=\"Untitled-1\" src=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/03\/Untitled-16.jpg?resize=365%2C247\" alt=\"\" srcset=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/03\/Untitled-16.jpg?resize=365%2C247 365w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/03\/Untitled-16-300x203.jpg 300w\" sizes=\"auto, (max-width: 365px) 100vw, 365px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<blockquote><p><em>Everyone wants to jump into the word-of-mouth (WOM) marketing, communications den.\u00a0 The rewards seem huge.\u00a0 The problem is when the audience starts scratching, chewing divine intervention doesn\u2019t answer the call. <\/em><strong>Source \u2013 Artist Peter Paul Rubens<\/strong><em> <\/em><\/p><\/blockquote>\n<p>In traditional terms, marketing meant advertising \u2013 radio\/TV, print, direct mail, shows, etc.\u2014and publicity.<\/p>\n<p>But in 2009, Gallup reported that only 10% of folks really believed these folks.<\/p>\n<p>Bummer, dude!<\/p>\n<p>Fortunately, the iNet, Web and now mobile have rushed in to fill the gap. Suddenly there are fast, cheap ways of reaching people \u2013 search, keywords, converting traffic, online video, banners, email targeting, podcasts, webcasts and the nebulous but cool social media.<\/p>\n<p>The sheer volume of information available has dramatically altered the balance of power between companies (marketing\/communications) and consumers.<\/p>\n<p>As folks have become overloaded, they have become increasingly skeptical about traditional company-driven advertising, marketing, communications.<\/p>\n<p>The targets have taken control.<\/p>\n<p>Oh sure, they prefer to make purchasing decisions independently; but there\u2019s no reason they shouldn\u2019t have a little assistance.<\/p>\n<p>And the most efficient, most effective assistance is Word-of-Mouth (WOM).<\/p>\n<p style=\"text-align: center;\"><strong>Most Trusted Source<\/strong><\/p>\n<p><strong> <a href=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/03\/Untitled-28.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24982\" title=\"Untitled-2\" src=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/03\/Untitled-28.jpg?resize=499%2C314\" alt=\"\" srcset=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/03\/Untitled-28.jpg?resize=499%2C314 499w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/03\/Untitled-28-300x188.jpg 300w\" sizes=\"auto, (max-width: 499px) 100vw, 499px\" data-recalc-dims=\"1\" \/><\/a><\/strong><\/p>\n<blockquote><p><strong>Trusted Sources \u2013 <\/strong>To hear marketing people talk, there\u2019s a world of ways to reach today\u2019s consumer.\u00a0 The problem is, the information source they believe is one outside the company\u2019s control.\u00a0 <strong>Source &#8211; Forrester<\/strong><\/p><\/blockquote>\n<p>What\u2019s the goal:<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Increase awareness, interaction with the brand<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Sales<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Create customer, fan community<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Increase website traffic<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Sales<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Identify customer wants\/needs<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Identify customers, business opportunities<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Sales<\/p>\n<p>That\u2019s so cool!<\/p>\n<p><strong>Power Shift<\/strong><\/p>\n<p>The power shift to consumers reflects the way people make purchasing decisions.<\/p>\n<p><sup> <\/sup><\/p>\n<p>People make their decisions to buy a product by drawing information from a growing number of traditional and \u201cnew\u201d sources.<\/p>\n<p>Word of mouth has a degree of influence at every stage of the process<\/p>\n<p>No wonder marketing, web folks, ad people, publicists want to \u201cmanage\u201d the action.\u00a0 You know, run LinkedIn, Facebook, Tweet, Digg, Flickr, YouTube activities.<\/p>\n<p>So what if:<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 iGen, YGen folks are dropping their Likes like flies<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Kids are tweeting for dollars now<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The most valued WOM guidance isn\u2019t done at any of the online locations<\/p>\n<p style=\"text-align: center;\"><strong>Consumer Word-of-Mouth Conversations<\/strong><\/p>\n<p><strong> <\/strong><\/p>\n<p><a href=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/03\/Untitled-34.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24983\" title=\"Untitled-3\" src=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/03\/Untitled-34.jpg?resize=500%2C305\" alt=\"\" srcset=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/03\/Untitled-34.jpg?resize=500%2C305 500w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/03\/Untitled-34-300x183.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<blockquote><p><strong>WOM Conversations \u2013 <\/strong>Add the offline word-of-mouth (face-to-face and phone) and you have 92% of the conversations taking place outside a company\u2019s sphere of influence.\u00a0 Perhaps that\u2019s why quality of product and quality of service\/support are of major concern.\u00a0 <strong>Source \u2013 Keller Fay Group<\/strong><\/p><\/blockquote>\n<p>Yep, according to <a href=\"http:\/\/www.mintel.com\/\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.mintel.com\/', 'Mintel']);\" target=\"blank\">Mintel<\/a>, 34% of the Internet users who bought a product or service based on a recommendation got that tip from a friend or relative<\/p>\n<p>A quarter took the safe route\u2026advice from a spouse or domestic partner.<\/p>\n<p>Word-of-mouth recommendations can move consumers to make a purchase.<\/p>\n<p>Along the way, they gather information and insights to:<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Determine if they\u2019ll seek out more information<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Pass along to others<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Build credibility\/believability in what they\u2019ve heard<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Determine if they\u2019ll purchase<\/p>\n<p>Of course, the top priorities should be an excellent product\/service, trusting relationship and outstanding support.\u00a0 Then, everything should go smoothly.<\/p>\n<blockquote><p><a href=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/03\/Untitled-43.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24986\" title=\"Untitled-4\" src=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/03\/Untitled-43.jpg?resize=417%2C281\" alt=\"\" srcset=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/03\/Untitled-43.jpg?resize=417%2C281 417w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/03\/Untitled-43-300x202.jpg 300w\" sizes=\"auto, (max-width: 417px) 100vw, 417px\" data-recalc-dims=\"1\" \/><\/a><strong>Gentle Giants \u2013 <\/strong>Every company wants customers to be gentle giants to accept their best efforts and be happy with that.\u00a0 Unfortunately, they want more today \u2026 lots more.<\/p><\/blockquote>\n<p>The problem is, not everyone is sweet, cuddly, friendly.<\/p>\n<p>However, the sheer number of people that purchase based on recommendations proves companies, marketing, communications have to pay attention to word-of-mouth \u2026 regardless of the challenges, dangers.<\/p>\n<p>The biggest concern and stumbling block for most people who want to rush out to be the company\/product advocate is that the online folks tend to fall into three main categories \u2013 pro, con, who knows.<\/p>\n<p><a href=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/03\/Untitled-53.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24984\" title=\"Untitled-5\" src=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/03\/Untitled-53.jpg?resize=505%2C399\" alt=\"\" srcset=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/03\/Untitled-53.jpg?resize=505%2C399 505w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/03\/Untitled-53-300x237.jpg 300w\" sizes=\"auto, (max-width: 505px) 100vw, 505px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<blockquote><p><strong>Customers You Don\u2019t See \u2013 <\/strong>Every company has a very visible group of happy customers.\u00a0\u00a0 They\u2019re the ones you want to talk with and hear from.\u00a0 Unfortunately, if there\u2019s a large number under the surface who is dissatisfied, they can heat up the crowd.\u00a0 The key is cool off the detractors so at least they\u2019re quiet, if not happy.\u00a0 <strong>Source \u2013 Zocalo Group<\/strong><\/p><\/blockquote>\n<p><strong>WOM Categories<\/strong><\/p>\n<p>Researchers at COLLOQUY recently \u201cdiscovered\u201d that the most loyal company\/product champions (brand evangelists) said they (31%) were more likely to share information about a bad experience than a good one.<\/p>\n<p>This is to be expected because:<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The folks they call Madvocates naturally feel a little more \u201centitled\u201d because they\u2019re talking about you more to folks.<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Service for the past five years of the FTC\u2019s (Federal Trade Commission\u2019s) study was right up there with identity theft and debt collection.<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Folks who have problems are 10 times more likely to \u201ctell others\u201d than people who were\u00a0 satisfied.<\/p>\n<p>Surprised?<\/p>\n<p>Shouldn\u2019t be.<\/p>\n<p>They may want the lowest price possible, but they also expect the highest level of service available!<\/p>\n<p>These folks are nothing like the negative folks.\u00a0 You know, your determined detractors.<\/p>\n<p>These are the human black holes.<\/p>\n<p>The time\/energy\/emotion vampires.<\/p>\n<p>They both suck the life out of you.<\/p>\n<p>They totally take all the fun out of being involved in the social media arena.<\/p>\n<p>That\u2019s probably why support people look terribly old after a few years on the job!<\/p>\n<p>Don\u2019t stoop to their levels, because your advocates and the bees feel sorry when they see them descend on you.<\/p>\n<p>The strong ones will come to your defense&#8211;and more rigorously than you would have dared.<\/p>\n<p>A fast exit button or social media wooden cross will get you outta\u2019 there while the good citizens keep them busy.<\/p>\n<p>Just don\u2019t return!<\/p>\n<p>Lots of company folks with a reasonably secure future lurk on the sideline like people going past an auto accident.<\/p>\n<p>They have\u00a0 another reason for not getting involved<em>\u2026\u201dbetter you than me, buddy!\u201d<\/em><\/p>\n<p>If that reason doesn\u2019t work, they say it\u2019s too new, too liquid and can\u2019t be efficiently\/effectively measured.<\/p>\n<p>Deluded person!<\/p>\n<p><strong>Chatter Marketing<\/strong><\/p>\n<p>Folks call it chatter marketing \u2013 the art\/science of monitoring the opt-in customer and prospects online behavior.<\/p>\n<p>Every expert and would-be-expert offers monitoring\/measurement tools \u2013 we found 20 &#8212; (a lot of them free and some actually do something).<\/p>\n<p>But recently, McKinsey developed a series of clear, concise graphics which highlight the WOM touch points and help you measure the results.<\/p>\n<p><a href=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/03\/Untitled-64.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24985\" title=\"Untitled-6\" src=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/03\/Untitled-64.jpg?resize=500%2C306\" alt=\"\" srcset=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/03\/Untitled-64.jpg?resize=500%2C306 500w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/03\/Untitled-64-300x183.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<blockquote><p><strong>Measuring WOM \u2013 <\/strong>The challenge for management is to measure the value\/return-on-investment for their word-of-mouth marketing efforts.\u00a0 The key is to determine the weighted impact of each message on the company\u2019s brand.\u00a0 <strong>Source &#8211; McKinsey<\/strong><\/p><\/blockquote>\n<p>With the McKinsey chart, it is pretty easy for you to follow the effect of WOM on your brand:<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The content has to address key product\/service features<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 It must give an identity to the individual\u00a0 sending the WOM message (they have to know something about the sender and his\/her expertise)<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The message must circulate in the proper environment<\/p>\n<p>Companies spend millions to develop elaborate, crafty ad campaigns, but the message that has the most impact and power is the WOM recommendation from a trusted source.<\/p>\n<p>You can ignore human black holes and emotional vampires but their problems, issues, challenges won\u2019t go away.\u00a0 Addressing them, working with them as best you can will help you keep pace with your peers\u2026and your customers.<\/p>\n<p><em> <\/em><\/p>\n<p>Everyone is on social media.\u00a0 They don\u2019t know anymore about it than you do\u2026don\u2019t let &#8217;em kid you.<\/p>\n<p>WOM marketing?<\/p>\n<p>Same thing.<\/p>\n<p>Get onboard and get involved.<\/p>\n<p>Just remember, people often push and shove on social media so\u2026it can be rough.<\/p>\n<p><a href=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/03\/Untitled-74.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24987\" title=\"Untitled-7\" src=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/03\/Untitled-74.jpg?resize=322%2C217\" alt=\"\" srcset=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/03\/Untitled-74.jpg?resize=322%2C217 322w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/03\/Untitled-74-300x202.jpg 300w\" sizes=\"auto, (max-width: 322px) 100vw, 322px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><strong>Social Media Load \u2013 <\/strong>The hottest subject for marketing people (and the people who hawk them) is social media marketing.\u00a0\u00a0 The great thing is, there are so many of the tools that are just right for you.\u00a0 O.K., so you don\u2019t understand them all, but jump on \u2026 the more the merrier.<\/p>\n<p>&nbsp;<\/p>\n<p>Remember how Leonardo DiCaprio warned you, <em>\u201cThey don&#8217;t want heroes; what they want is to see you fall.\u201d<\/em><br \/>\n# # #<\/p>\n<p><strong>by:   G.A. &#8220;Andy&#8221; Marken<\/strong><\/p>\n<p><strong> President<\/strong><\/p>\n<p><strong> Marken Communications Inc.<\/strong><\/p>\n<p><strong> <a href=\"mailto:Andy@markencom.com\">Andy@markencom.com<\/a><\/strong><\/p>\n<blockquote><p>Please join us in our <a href=\"http:\/\/alienbabeltech.com\/abt\/index.php\" target=\"_blank\">Forums<\/a><\/p>\n<p>Become a Fan on <a href=\"http:\/\/www.facebook.com\/pages\/AlienBabelTech\/123268467142\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.facebook.com\/pages\/AlienBabelTech\/123268467142', 'Facebook']);\" target=\"_blank\">Facebook<\/a><\/p>\n<p>Follow us on <a href=\"http:\/\/twitter.com\/alienbabeltech\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/twitter.com\/alienbabeltech', 'Twitter']);\" target=\"_blank\">Twitter<\/a><\/p>\n<p>For the latest updates from ABT, please <a href=\"http:\/\/alienbabeltech.com\/main\/?feed=rss2\" target=\"_blank\">join our RSS News Feed<\/a><\/p>\n<p>Join our Distributed Computing teams<\/p>\n<ul>\n<li>Folding@Home &#8211; Team AlienBabelTech &#8211; 164304<\/li>\n<li>SETI@Home &#8211; Team AlienBabelTech &#8211; 138705<\/li>\n<li><a href=\"http:\/\/www.worldcommunitygrid.org\/reg\/viewRegister.do?teamID=3P39R3SRV1\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.worldcommunitygrid.org\/reg\/viewRegister.do?teamID=3P39R3SRV1', 'World Community Grid &#8211; Team AlienBabelTech']);\" target=\"_blank\">World Community Grid &#8211; Team AlienBabelTech<\/a><\/li>\n<\/ul>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>The following is by G. A . &#8220;Andy&#8221; Marken, President of Marken Communications Inc. He has kindly given us permission to republish his thought-provoking article. As with everything that we publish at AlienBabelTech, the&#46;&#46;&#46;<\/p>\n","protected":false},"author":396,"featured_media":24987,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2533,6],"tags":[4587,3860,4585,4586],"class_list":["post-24980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abt-news","category-news","tag-chatter-marketing","tag-social-media-marketing","tag-wom","tag-word-of-mouth"],"_links":{"self":[{"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/posts\/24980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/users\/396"}],"replies":[{"embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/comments?post=24980"}],"version-history":[{"count":0,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/posts\/24980\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/media\/24987"}],"wp:attachment":[{"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/media?parent=24980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/categories?post=24980"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/tags?post=24980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}