{"id":25836,"date":"2011-05-26T16:08:02","date_gmt":"2011-05-26T15:08:02","guid":{"rendered":"http:\/\/alienbabeltech.com\/main\/?p=25836"},"modified":"2011-06-03T04:52:26","modified_gmt":"2011-06-03T03:52:26","slug":"%e2%80%9cnew%e2%80%9d-social-media-options-aren%e2%80%99t-new-they%e2%80%99re-sequels","status":"publish","type":"post","link":"http:\/\/alienbabeltech.com\/main\/%e2%80%9cnew%e2%80%9d-social-media-options-aren%e2%80%99t-new-they%e2%80%99re-sequels\/","title":{"rendered":"\u201cNew\u201d Social Media Options Aren\u2019t New, They\u2019re Sequels"},"content":{"rendered":"<p><script type=\"text\/javascript\">\/\/ <![CDATA[\n         google_ad_client = \"pub-7021221536180758\"; \/* 468x60, created 11\/11\/09 *\/ google_ad_slot = \"1949837292\"; google_ad_width = 468; google_ad_height = 60;\n\/\/ ]]><\/script><br \/>\n<script src=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\" type=\"text\/javascript\">\n<\/script><\/p>\n<blockquote>\n<h6><span style=\"color: #00ccff;\">The following is by G. A . &#8220;Andy&#8221; Marken, President of <a href=\"http:\/\/www.markencom.com\/index.htm\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.markencom.com\/index.htm', 'Marken Communications']);\" ><span style=\"color: #00ccff;\">Marken Communications<\/span><\/a><span style=\"color: #00ccff;\"> Inc. He has kindly given us permission to republish his thought-provoking article. As with everything that we publish at AlienBabelTech, the opinions expressed are solely those of the individual writer and do not necessarily reflect the views and the <strong>opinions of the rest of the ABT staff.<\/strong><\/span><\/span><strong><span style=\"color: #00ccff;\"> <\/span><span style=\"color: #00ccff;\"><span style=\"color: #00ccff;\"> \u2013Mark Poppin,<\/span> <span style=\"color: #00ccff;\">ABT Senior Editor<\/span><\/span><\/strong><\/h6>\n<\/blockquote>\n<p><strong><a href=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/05\/Untitled-14.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25846\" title=\"Untitled-1\" src=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/05\/Untitled-14.jpg?resize=320%2C218\" alt=\"\" srcset=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/05\/Untitled-14.jpg?resize=320%2C218 320w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/05\/Untitled-14-300x204.jpg 300w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" data-recalc-dims=\"1\" \/><\/a><\/strong><\/p>\n<blockquote><p><strong><em>\u201c<\/em><\/strong><em>You see, Jason was my son, and today is his birthday&#8230;\u201d<\/em> \u2013 <strong>Pamela Voorhees, Friday the 13<sup>th<\/sup>, Paramount Pictures (1980)<\/strong><\/p><\/blockquote>\n<p><strong><br \/>\n<\/strong>Our son is irritated with his grandfather.<\/p>\n<p>Wanted to wish him a happy birthday but\u2026he doesn\u2019t have a Facebook account\u2026isn\u2019t on Twitter\u2026never looked \u00a0at YouTube.<\/p>\n<p>For gawd\u2019s sake, he doesn\u2019t even have an email address!<\/p>\n<p>Yes, there are people in this whole, magnificent wide world who are&#8230;deprived!<\/p>\n<p>So his choice was to resort to the old fashioned stuff\u2026a phone call or letter.<\/p>\n<p>Yeah, those early forms of social media are our last resorts too.<\/p>\n<p>We were delighted with the next advance \u2013 email.\u00a0 This was a whole new solution for communicating with another person.<\/p>\n<p>It was \u201cpersonal\u201d but allowed both of us to use at our mutual convenience.<\/p>\n<p>But like any movie that somehow strikes a cord with millions of people, it needed a sequel.<\/p>\n<p>Web 2.0 gave it to us.<\/p>\n<p><a href=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/05\/Untitled-24.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25847\" title=\"Untitled-2\" src=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/05\/Untitled-24.jpg?resize=525%2C375\" alt=\"\" srcset=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/05\/Untitled-24.jpg?resize=525%2C375 525w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/05\/Untitled-24-300x214.jpg 300w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<blockquote><p><strong>The Beginning \u2013 <\/strong>You may not have been there at the very beginning of Web 2.0 time but at least you have a good idea of how the Web-enabled universe started.\u00a0\u00a0 Someone had a good idea so a few others had a \u201cgood\u201d idea and it continued spreading.\u00a0 There are times it\u2019s just not safe anymore to go into the lake.\u00a0 <strong>Source \u2013 Fred Cavazza.net<\/strong><\/p><\/blockquote>\n<p>Sure, face-to-face or a phone call is still the best, most effective communications tool out there; but that hasn\u2019t stopped people and companies from embracing\/swearing by the next great social media advance.<\/p>\n<p>Once marketing and communications people see a social media remake and they master it, they know\u2026this is the one!<\/p>\n<p><strong>Social Sequels<\/strong><\/p>\n<p>For some, it\u2019s still FaceBook. For others, it\u2019s Twitter. For others, it\u2019s MySpace, YouTube, Flickr or any one of the hundreds of new social media sequels.<\/p>\n<p>People moved because they believed Crazy Ralph when he warned folks about standing still, <em>\u201c<\/em><em>You&#8217;re doomed if you stay here!\u201d<\/em><\/p>\n<p>Every one is going to be richer\u2026more elegant\u2026more captivating\u2026more real\u2026more in touch\u2026more better.<\/p>\n<p>There are so many super fantastic social media opportunities out there that marketing, communications people and ordinary folks like our kids and us don\u2019t have time to think\u2026or work.<\/p>\n<blockquote><p><a href=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/05\/Untitled-34.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25848\" title=\"Untitled-3\" src=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/05\/Untitled-34.jpg?resize=550%2C422\" alt=\"\" srcset=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/05\/Untitled-34.jpg?resize=550%2C422 550w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/05\/Untitled-34-300x230.jpg 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" data-recalc-dims=\"1\" \/><\/a><strong>Why You\u2019re So Busy \u2013 <\/strong>You probably wonder why you\u2019re so busy every day that you never get anything done.\u00a0 It\u2019s simple\u2026you\u2019re online in overdrive.\u00a0 By the time you check all of the online resources for mentions of your product or you, it\u2019s time to start over.\u00a0\u00a0 Fortunately, there\u2019s a tool for that.\u00a0 <strong>Source \u2013 Overdrive Interactive<\/strong><\/p><\/blockquote>\n<p>We have so many great sequels that communications people can use, they complain that they aren\u2019t able to get all their work done anymore.<\/p>\n<p>As Officer Dorf said, <em>\u201c<\/em><em>We ain&#8217;t gonna stand for any weirdness out here!\u201d<\/em><\/p>\n<p>The world really has become one of social business.<\/p>\n<p>What\u2019s that?<\/p>\n<p><strong>Online Action<\/strong><\/p>\n<p>What isn\u2019t it\u2026blogs, social nets, webcasts, voice over IP(VOIP), forums, RSS feeds, online communities, Wiki\u2019s, geosocial nets, crowdsourcing, collective intelligence, socialytics, microblogs, tagging, idea management and probably things we haven\u2019t heard of\u2026yet.<\/p>\n<p>Someone recently explained it differently \u2013 more effectively \u2013 when he said that all of the communications platforms\/opportunities were noising him out.<\/p>\n<p>Sure, you could sign up for every new sequel when it comes out, just in case it might become your audience\u2019s or your favorite.\u00a0 It\u2019s probably a good thing to have your online presence on display and continually updated.<\/p>\n<p>That way, you\u2019ll be hit every nanosecond with updates from business colleagues, friends, old\/new relationships and those people you can\u2019t stand to be around.<\/p>\n<p>It\u2019s such a challenge Alice said, <em>\u201cI don&#8217;t know if I\u2019m gonna last all week.\u201d<\/em><\/p>\n<p>Millennials, teens, tweens and the up-and-comers are really suffering because they\u2019re on \u2018em all.<\/p>\n<p>Us?<\/p>\n<p>We\u2019ve got blogs, Facebook, LinkedIn, Twitter and that old faithful \u2013 email \u2013 that fill those awkward moments between work and thinking.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/05\/Untitled-44.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25849\" title=\"Untitled-4\" src=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/05\/Untitled-44.jpg?resize=406%2C328\" alt=\"\" srcset=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/05\/Untitled-44.jpg?resize=406%2C328 406w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/05\/Untitled-44-300x242.jpg 300w\" sizes=\"auto, (max-width: 406px) 100vw, 406px\" data-recalc-dims=\"1\" \/><\/a><strong>Most Effort<\/strong><\/p>\n<blockquote><p><strong>Focus, Focus \u2013 <\/strong>It\u2019s true that there\u2019s no small site on the Web and you have to pay attention to as many as possible.\u00a0 There are key locations you need to track more closely, more intensely than others.\u00a0 For the rest, use automated key word tools\u2026just in case.\u00a0 <strong>Source \u2013 Marketing Sherpa<\/strong><\/p><\/blockquote>\n<p>Our selections may not \u2013 heck, probably won\u2019t \u2013 make you happy because you\u2019re onto the next sizzle of social business; but it\u2019s the few our sequel-numbed mind can hold\/manage.<\/p>\n<p><strong>Social Investments<\/strong><\/p>\n<p>A recent IBM study of global chief marketing officers found that over 60% are increasing their online, interactive investment because it is a vital tool for them to:<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Generate business exposure<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Increase traffic, subscribers, opt-ins<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Develop new business partnerships<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Gain knowledge, ask questions<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Share knowledge, contribute ideas gain unfiltered feedback on products, services<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Communicate with customers, prospects<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Improve internal, partner communications, relationships<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Competition is doing it<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Monitor conversations, activities<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 It\u2019s part of my job<\/p>\n<p>For a lot of marketing, communications people we\u2019ll bet the last three items are the prime reason for their involvement because if you look at some of the stuff out there\u2026it ain\u2019t that good.<\/p>\n<p>But we all do it because that\u2019s where the folks are that we want \u2013 need \u2013 to reach, understand, inform, persuade, convince.<\/p>\n<p><a href=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/05\/Untitled-54.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25850\" title=\"Untitled-5\" src=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/05\/Untitled-54.jpg?resize=525%2C337\" alt=\"\" srcset=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/05\/Untitled-54.jpg?resize=525%2C337 525w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/05\/Untitled-54-300x192.jpg 300w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><strong> <\/strong><\/p>\n<p><strong> <\/strong><\/p>\n<p><strong>Demographics \u2013 <\/strong>Today\u2019s web demographics often resemble the key influences marketing and communications people want to reach.\u00a0 Of course your usage, your targets may vary.\u00a0 <strong>Source &#8211; Forrester<\/strong><\/p>\n<p>Why?<\/p>\n<p>The challenge for companies, marketing\/communications folks is to quit jumping on each new digital craze that comes along.<\/p>\n<p>It sorta\u2019 reminds us of the gopher game where you bang one hole after another because a new gopher pops up.\u00a0 Or, as Bob O\u2019Donnell, of IDC, injected at a recent presentation, <em>\u201cLook, there\u2019s another one.\u201d<\/em><\/p>\n<p>Another sequel is never that good and is never going to change the online\/offline world.<\/p>\n<p><strong>Better Steps<\/strong><\/p>\n<p>To do it right people have to:<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Go beyond the multiple touchpoints and develop seamless connections.\u00a0 Treating each one as an independent action is a helluva\u2019 waste of time.\u00a0 Just look at Figure 2 and 3 again.\u00a0 They\u2019re physical, mental, emotional wastes<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Most of the shifts in marketing\/communications are based on yesterday\u2019s web analytics and produce panic shifts in an effort to prove ROI (return on investment).\u00a0 No matter how many different social tools you use, the brutal fact is people won\u2019t talk to you unless they know you.\u00a0 Shooting out publicity, communications may produce clicks, likes, fans but it doesn\u2019t produce long term results that integrated, company-wide communications delivers<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Being in the upper echelon of the Google (or other engine) searches does diddle.<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Better start with getting people to know you, getting them to trust you, getting them to remember you, getting them to understand what you stand for.\u00a0 That means everyone has to be involved doing his\/her job which means you\u2019re not the boss, the manager\u2026sheess, you\u2019re just one of the team.<\/p>\n<p>Annie added, <em>\u201c<\/em><em>Come on, there&#8217;s something you&#8217;re not telling me.\u201d<\/em><\/p>\n<p><strong>Social Review<\/strong><\/p>\n<p>O.K., here\u2019s something your social media expert won\u2019t tell you\u2026ForeSee\u2019s recent Social Media Value Benchmark report found that less than 1 percent of website visits came directly from a social media URL<\/p>\n<p>Eighteen percent of the site visitors said they were influenced (probably more because no one admits \u201cadvertising\u201d influenced them).<\/p>\n<p>On the upside, they found that the respondents tended to spend more and be more satisfied\/loyal customers.<\/p>\n<p>The \u201cmodest\u201d results that don\u2019t put social media down make you think long and hard about the goals, the execution, the commitment.<\/p>\n<p>As Pamela Voorhees said, <em>\u201c<\/em><em>You never paid any attention. Look what you did to him.\u201d<\/em><\/p>\n<p>ForeSee said that email is known to influence 32 percent of customers.<\/p>\n<p>Maybe it\u2019s just a little more personal, especially for older customers, but for kids mobile texting and messaging seem to be the only way you\u2019ll reach them.<\/p>\n<p><a href=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/05\/Untitled-63.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25851\" title=\"Untitled-6\" src=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/05\/Untitled-63.jpg?resize=229%2C228\" alt=\"\" srcset=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/05\/Untitled-63.jpg?resize=229%2C228 229w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/05\/Untitled-63-150x150.jpg 150w\" sizes=\"auto, (max-width: 229px) 100vw, 229px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><strong>Adding Links &#8211; <\/strong> As with some board games, the key to online business, personal success is linking your information with other activities on the Web.\u00a0 Over the long haul, you build your product\u2019s image, community, following, sales.<\/p>\n<p>There\u2019s no right, single way to listen to, talk to, engage with people who are your customers, partners, friends.<\/p>\n<p>But the next sequel that you jump to because this social solution doesn\u2019t seem to be working for you, is not the answer.<br \/>\nIf they aren\u2019t your friend on Facebook or don\u2019t like your stuff on YouTube, there\u2019s no reason to like you in your new role in the remake.<\/p>\n<p><a href=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/05\/Untitled-74.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25852\" title=\"Untitled-7\" src=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/05\/Untitled-74.jpg?resize=284%2C184\" alt=\"\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<blockquote><p><strong>Can\u2019t Kill It<\/strong> \u2013 With social media we\u2019ve put extraordinary power, reach, control in the hands of ordinary people.\u00a0 The industry has made it easy (O.K., pretty easy) for just about anyone to start up a new online service, capability and they have after seeing the success of Google, FaceBook, others.\u00a0 Sequels will continue.\u00a0 <strong>Image \u2013 Paramount Pictures<\/strong><\/p><\/blockquote>\n<p>Enos, the truck driver, will watch the faddists and say, <em>\u201c<\/em><em>Dumb kids. Know-it-alls. Just like my niece, heads fulla rocks.\u201d<\/em><\/p>\n<p># # #<\/p>\n<p><strong>by:   G.A. &#8220;Andy&#8221; Marken<\/strong><\/p>\n<p><strong> President<\/strong><\/p>\n<p><strong> Marken Communications Inc.<\/strong><\/p>\n<p><strong> <a href=\"mailto:Andy@markencom.com\">Andy@markencom.com<\/a><\/strong><\/p>\n<blockquote><p>Please join us in our <a href=\"http:\/\/alienbabeltech.com\/abt\/index.php\" target=\"_blank\">Forums<\/a><\/p>\n<p>Become a Fan on <a href=\"http:\/\/www.facebook.com\/pages\/AlienBabelTech\/123268467142\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.facebook.com\/pages\/AlienBabelTech\/123268467142', 'Facebook']);\" target=\"_blank\">Facebook<\/a><\/p>\n<p>Follow us on <a href=\"http:\/\/twitter.com\/alienbabeltech\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/twitter.com\/alienbabeltech', 'Twitter']);\" target=\"_blank\">Twitter<\/a><\/p>\n<p>For the latest updates from ABT, please <a href=\"http:\/\/alienbabeltech.com\/main\/?feed=rss2\" target=\"_blank\">join our RSS News Feed<\/a><\/p>\n<p>Join our Distributed Computing teams<\/p>\n<ul>\n<li>Folding@Home &#8211; Team AlienBabelTech &#8211; 164304<\/li>\n<li>SETI@Home &#8211; Team AlienBabelTech &#8211; 138705<\/li>\n<li><a href=\"http:\/\/www.worldcommunitygrid.org\/reg\/viewRegister.do?teamID=3P39R3SRV1\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.worldcommunitygrid.org\/reg\/viewRegister.do?teamID=3P39R3SRV1', 'World Community Grid &#8211; Team AlienBabelTech']);\" target=\"_blank\">World Community Grid &#8211; Team AlienBabelTech<\/a><\/li>\n<\/ul>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>The following is by G. A . &#8220;Andy&#8221; Marken, President of Marken Communications Inc. He has kindly given us permission to republish his thought-provoking article. As with everything that we publish at AlienBabelTech, the&#46;&#46;&#46;<\/p>\n","protected":false},"author":396,"featured_media":25852,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2533,7],"tags":[3943,3860,4682],"class_list":["post-25836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abt-news","category-technology","tag-social-media","tag-social-media-marketing","tag-social-sites-demographics"],"_links":{"self":[{"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/posts\/25836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/users\/396"}],"replies":[{"embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/comments?post=25836"}],"version-history":[{"count":0,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/posts\/25836\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/media\/25852"}],"wp:attachment":[{"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/media?parent=25836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/categories?post=25836"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/tags?post=25836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}