{"id":26009,"date":"2011-06-07T15:57:21","date_gmt":"2011-06-07T14:57:21","guid":{"rendered":"http:\/\/alienbabeltech.com\/main\/?p=26009"},"modified":"2011-06-07T15:57:21","modified_gmt":"2011-06-07T14:57:21","slug":"amd-reintroduces-fx-brand-for-high-end-processors-and-platforms-at-e3","status":"publish","type":"post","link":"http:\/\/alienbabeltech.com\/main\/amd-reintroduces-fx-brand-for-high-end-processors-and-platforms-at-e3\/","title":{"rendered":"AMD Reintroduces FX Brand for High-End Processors and Platforms at E3"},"content":{"rendered":"

LOS ANGELES, June 7, 2011 \u2014 <\/strong>AMD (NYSE: AMD<\/a>) today reintroduced the FX brand for PC processors and platforms at the Electronic Entertainment Expo (E3). FX-branded products will be geared toward enthusiast PCs and HD entertainment aficionados. AMD also announced new members for its \u201cGaming Evolved\u201d program, \u00a0driving the PC gaming experience forward with native HD3D support in Eidos Montreal\u2019s \u201cDeus Ex: Human Revolution,\u201d and new collaborations with Bioware, Creative Assembly and Codemasters.<\/p>\n

FX Brand Enables Top-Flight Experience for Gamers and HD Media Enthusiasts<\/strong><\/p>\n

The FX brand is associated AMD\u2019s fastest processors and most powerful platforms – those designed for unrestrained PC performance for the ultimate gaming and HD entertainment experiences.\u00a0 In addition, these processors and platforms drive rich visuals for graphics intensive applications and high-resolution AMD Eyefinity multi-monitor configurations. The first platform to earn the FX title, the \u201cScorpius\u201d platform will feature the now-available AMD 9-series chipset motherboards and AMD Radeon\u2122 HD 6000 Series graphics cards, plus the upcoming \u201cZambezi\u201d unlocked, native eight-core processor.<\/p>\n

\u201cAMD\u2019s FX brand will enable an over-the-top experience for PC enthusiasts,\u201d said Leslie Sobon, vice president of worldwide product marketing, AMD. \u201cBy combining an unlocked, native eight-core processor, the latest in chipset technology, and AMD\u2019s latest graphics cards, FX customers will enjoy an unrivalled feature set and amazing control over their PC\u2019s performance.\u201d<\/p>\n

AMD Adds New Members, Titles to Gaming Evolved<\/strong><\/p>\n

Furthering its commitment to PC gaming innovation and promoting an open and advanced experience for gamers, AMD continues to add members and grow relationships in the second year of the Gaming Evolved program. True to its previously announced commitment to PC gamers, AMD remains focused on working with the best software developers to maximize the user experience. Gaming Evolved combines AMD’s expanded support for Microsoft DirectX\u00ae 11 games (which use the latest graphics technology from Microsoft), along with AMD Eyefinity multiple-monitor configurations, AMD Dual Graphics (which enables multiple graphics processors in one computer), and native AMD HD3D support to enable standards-based stereo 3D display capabilities for a truly immersive 3D visual experience.
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With AMD HD3D, gamers can experience amazing stereoscopic 3D gaming image quality for a more realistic experience. AMD HD3D technology supports more than 400 titles through AMD’s technology partners, and AMD’s open 3D ecosystem approach encourages the broadest selection of 3D solutions, available at the most affordable cost.<\/p>\n

\u201cWe are thrilled to be working with AMD, an innovative leader in PC hardware and software, incorporating their technology into Deus Ex: Human Revolution for PC,\u201d said Stephane D\u2019Astous, general manager of Eidos-Montreal, a Square Enix studio. \u201cIt\u2019s also exciting that Deus Ex: Human Revolution is the first video game title optimized to natively utilize AMD HD3D capable hardware. Coupled with AMD Eyefinity functionality, PC gamers will be even more immersed in the action-rich gameplay and compelling storyline.\u201d<\/p>\n

In addition to Eidos, AMD\u2019s new partners include major developers of critically acclaimed titles, including Bioware\u2019s \u201cDragon Age II\u201d, Creative Assembly\u2019s \u201cSHOGUN 2: Total War\u201c and Codemasters\u2019 \u201cDiRT 3,\u201d which will include native support for DirectX 11, AMD Eyefinity and AMD Dual Graphics technologies.<\/p>\n

AMD at E3 2011<\/strong><\/p>\n

E3 attendees can experience these stunning technologies with their own eyes at the AMD booth (#823 South Hall), which will feature demos AMD technologies and upcoming game titles including \u201cOrcs Must Die!\u201d from Robot Entertainment and DirectX 11-enabled \u201cBlacklight: Retribution\u201d from Perfect World.<\/p>\n

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Supporting Resources <\/strong><\/p>\n