{"id":27225,"date":"2011-10-09T19:33:03","date_gmt":"2011-10-09T18:33:03","guid":{"rendered":"http:\/\/alienbabeltech.com\/main\/?p=27225"},"modified":"2011-10-10T02:41:30","modified_gmt":"2011-10-10T01:41:30","slug":"when-people-talk-people-listen-marketing-gets-better","status":"publish","type":"post","link":"http:\/\/alienbabeltech.com\/main\/when-people-talk-people-listen-marketing-gets-better\/","title":{"rendered":"When People Talk, People Listen, Marketing Gets Better"},"content":{"rendered":"<p style=\"text-align: left;\"><script type=\"text\/javascript\">\/\/ <![CDATA[\n   google_ad_client = \"pub-7021221536180758\"; \/* 468x60, created 11\/11\/09 *\/ google_ad_slot = \"1949837292\"; google_ad_width = 468; google_ad_height = 60;\n\/\/ ]]><\/script><script type=\"text\/javascript\" src=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\"><\/script><\/p>\n<blockquote>\n<h6><span style=\"color: #00ccff;\">The following is by G. A . &#8220;Andy&#8221; Marken, President of <a href=\"http:\/\/www.markencom.com\/index.htm\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.markencom.com\/index.htm', 'Marken Communications']);\" ><span style=\"color: #00ccff;\">Marken Communications<\/span><\/a><span style=\"color: #00ccff;\"> Inc. He has kindly given us permission to republish his thought-provoking article. As with everything that we publish at AlienBabelTech, the opinions expressed are solely those of the individual writer and do not necessarily reflect the views and the <strong>opinions of the rest of the ABT staff.<\/strong><\/span><\/span><strong><span style=\"color: #00ccff;\"><span style=\"color: #00ccff;\"> \u2013Mark Poppin,<\/span> <span style=\"color: #00ccff;\">ABT Senior Editor<\/span><\/span><\/strong><\/h6>\n<\/blockquote>\n<p><strong>Relationships Change<\/strong><\/p>\n<blockquote>\n<h6><span style=\"color: #00ccff;\"><a href=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/10\/Untitled-12.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-27234\" title=\"Untitled-1\" src=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/10\/Untitled-12.jpg?resize=280%2C187\" alt=\"\" data-recalc-dims=\"1\" \/><\/a><\/span><em>\u201c<\/em><em>I&#8217;m a very understanding person, Albert. I understand that you are going through a selfish phase. And, I&#8217;m sure that you will understand that I am going through a destructive phase.\u201d<\/em> \u2013 <strong>Mollie, Look Who\u2019s Talking (1989), TriStar<\/strong><\/h6>\n<\/blockquote>\n<p>Companies and their marketing efforts go through phases just like parents and kids.\u00a0 It used to be the companies talked <strong><em>at<\/em><\/strong> you, like your parents.<\/p>\n<p>Now, all of a sudden, a few of them are talking to you as a person instead of a target.<\/p>\n<p>You know, honest, friendly, reasonable, helpful two-way communications.<\/p>\n<p>O.K., not all of them; but some like Best Buy, Sears, Samsung, Ford, Dell and hundreds more are struggling to evolve their marketing activities and build relationships with partners\/customers.<\/p>\n<p>Occasionally, they muck it up; but you have to give those who are trying to be conversational a little slack.<\/p>\n<p>It\u2019s untested territory!<\/p>\n<p>Remember, parents didn\u2019t come with user manuals so you tolerated their \u201cmistakes.\u201d<\/p>\n<p>Now it\u2019s your turn and you hear Mikey\u2019s words, <em>\u201c<\/em><em>Hey, man, you&#8217;re on your own.\u201d\u00a0 <\/em><\/p>\n<p>Manufacturers, channel partners and customers have the same challenge today.<\/p>\n<p><strong>Fire Hose Approach<\/strong><\/p>\n<p>In the <strong><em>Mad Men<\/em><\/strong> days, there was a team of folks composed of marketing, sales, service, design, advertising, PR and support people.\u00a0 They\u2019d put their stuff together, spray it out, go to lunch and pray it didn\u2019t cause too much of a mess.<\/p>\n<p>Hey, some of it even stuck.<\/p>\n<blockquote><p><a href=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/10\/Untitled-23.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-27244\" title=\"Untitled-2\" src=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/10\/Untitled-23.jpg?resize=300%2C219\" alt=\"\" srcset=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/10\/Untitled-23.jpg?resize=300%2C219 300w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/10\/Untitled-23.jpg 404w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><\/a><strong>Tagging \u2013 <\/strong>Marketing used to be refined, coordinated with each department\/individual having his\/her own task.\u00a0 Strategies were refined, tactics were developed (often with little\/no coordination) and people gave it their best shot.\u00a0 If it worked, it was called creative art.\u00a0 If it didn\u2019t, it was graffiti.<\/p><\/blockquote>\n<p>The plan \u2013 in a neat 3-ring binder \u2013 was followed with little or no concern about how you reacted.<\/p>\n<p>They\u2019d do a new plan later.<\/p>\n<p>As a customer, if you had a problem or issue with the marketing activity Albert &#8212; the knowledgeable marketing expert &#8212; said, <em>\u201cHere go play some video games<\/em>\u201d or <em>\u201cI admit the timing is bad.\u201d<\/em><\/p>\n<p>Sure, some companies and retailers still work that way but\u2026<\/p>\n<p>Now, folks understand there are different influence touch points.<\/p>\n<p align=\"center\"><strong>Influential Touch Points<\/strong><\/p>\n<blockquote><p><a href=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/10\/Untitled-32.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-27245\" title=\"Untitled-3\" src=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/10\/Untitled-32.jpg?resize=300%2C143\" alt=\"\" srcset=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/10\/Untitled-32.jpg?resize=300%2C143 300w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/10\/Untitled-32.jpg 520w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><\/a><strong>Weighted Influence \u2013 <\/strong>When people consider a purchase, make a decision to buy, there are influences that help with the final decision.\u00a0 At each phase, the weighted value varies.\u00a0 Today, it\u2019s more difficult for a firm\u2019s marketing department to control\/manage the influences.\u00a0 <strong>Source &#8211; McKinsey<\/strong><\/p><\/blockquote>\n<p>Marketers sorta\u2019, kinda\u2019 knew it before; but now it matters.<\/p>\n<p>Whether you liked or didn\u2019t like the product\/service determined how you influenced your small circle of friends and family.<\/p>\n<p align=\"center\"><strong>Attitudes Toward Recommending an Opinion<\/strong><\/p>\n<p align=\"center\"><strong>about a Brand, Product or Service<\/strong><\/p>\n<blockquote><p><a href=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/10\/Untitled-42.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-27246\" title=\"Untitled-4\" src=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/10\/Untitled-42.jpg?resize=300%2C287\" alt=\"\" srcset=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/10\/Untitled-42.jpg?resize=300%2C287 300w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/10\/Untitled-42.jpg 373w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><\/a><strong>Voiced Influence \u2013 <\/strong>In every group, there are individuals who have explored the technical subject in greater depth than normal people and they freely discuss the product, service, idea.\u00a0 In many instances, they will influence the average user\u2019s opinion or decision. With all of the new social media, they have more outlets for their influence.\u00a0 <strong>Source &#8211; ICOM<\/strong><\/p><\/blockquote>\n<p>Some companies still operate that way.<\/p>\n<p>But when the Web came along with new technologies and new channels including social media, mobile and avatars, more things changed.<\/p>\n<p>Happy and irritated people suddenly had global platforms.<\/p>\n<blockquote><p><a href=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/10\/Untitled-52.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-27247\" title=\"Untitled-5\" src=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/10\/Untitled-52.jpg?resize=300%2C260\" alt=\"\" data-recalc-dims=\"1\" \/><\/a><strong>New Channels \u2013 <\/strong>The depth and breadth of social media resources and outlets have given people new opportunities to express their opinions regarding a company\/product both positively, negatively.\u00a0\u00a0 Social media makes it virtually impossible for a marketing team to \u201cmanage\u201d results.\u00a0 <strong>Source &#8211; Nielsen<\/strong><\/p><\/blockquote>\n<p>Depending upon how far along everyone is &#8212; company, channel partner, customer &#8212; in the\u00a0 relationship engagement cycle, it is a major catalyst\/opportunity or an inhibitor\/stumbling block.<\/p>\n<p>The new conversational activity can be frustrating, especially when people trip over their own words\/activities and are trying so hard.<\/p>\n<p>If you\u2019re on the company side, you\u2019re certain that the customer is thinking exactly what Mollie said, <em>\u201c<\/em><em>If we ever got back together I&#8217;m afraid I would have to torture you for the rest of your life.\u201d<\/em><\/p>\n<p>Customers wonder why it\u2019s so difficult to have a conversation, which is why Mollie said, <em>\u201c<\/em><em>No, he&#8217;s thinking real hard!\u201d<\/em><\/p>\n<p><strong>Evolutionary Approach<\/strong><\/p>\n<p>Conversational marketing is evolutionary, not revolutionary.<\/p>\n<p>Business marketing technology is being refined on-the- fly.<\/p>\n<p>It\u2019s too easy to hang them out to dry with your social media \u201cpower\u201d when they stumble; but remember, some don\u2019t have a clue, aren\u2019t even trying<\/p>\n<p>There are still marketing folks who find direct interaction with customers to be an unnecessary disruption to their work.<\/p>\n<p>Company\/channel marketing has gone through a number of changes in recent years.<\/p>\n<p><strong><em>Mad Men<\/em><\/strong> may be a helluva\u2019 TV show, but it really was the \u201cgood old days.\u201d<\/p>\n<p>You have to wonder how consumers tolerated the abuse.<\/p>\n<p>Since then, business\/retail has gone from the single-channel approach to the multichannel approach and later integrated cross-channel marketing.<\/p>\n<p>Conversational marketing means everyone has to not only talk to customers \u00a0&#8211; and each other -, step outside their career silo and work across all business channels, work for common goals.<\/p>\n<p align=\"center\"><strong>Level of Conversational Engagement<\/strong><\/p>\n<blockquote><p><a href=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/10\/Untitled-111.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-27251\" title=\"Untitled-11\" src=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/10\/Untitled-111.jpg?resize=300%2C195\" alt=\"\" srcset=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/10\/Untitled-111.jpg?resize=300%2C195 300w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/10\/Untitled-111.jpg 452w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><\/a><strong>Interrelated Activities &#8211; <\/strong>\u00a0Marketing departments are working diligently to determine how, when, where they participate in the new conversational relationship; and exactly who in the organization is not just involved, but is monitoring\/measuring the activity.\u00a0 They often find that the one-way pitch doesn\u2019t fit in the new environment.\u00a0 <strong>Source &#8211; FedEx<\/strong><\/p><\/blockquote>\n<p>That\u2019s not easy!<\/p>\n<p>A few organizations, like those mentioned earlier, understand that they need to have unified inbound\/outbound communications strategies.<\/p>\n<p>Of course, you realize that \u201cmight\u201d mean someone in sales, advertising, marcom, design, publicity, service, support, ops may lose part of their status.<\/p>\n<p>Sure, it may be based on the customer; but some see what\u2019s going on and agree with Mikey, <em>\u201c<\/em><em>I don&#8217;t get it. I just don&#8217;t get it. And, I don&#8217;t like it.\u201d<\/em><\/p>\n<p><strong>More Volume<\/strong><\/p>\n<p>Social media \u201cexperts\u201d like to point out that:<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 There are more than 750 million people on Facebook<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 There are more than 300 million tweets a day<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 They have 10,000 people who \u201cLike\u201d them, 5,000 Twitter followers<\/p>\n<p>That\u2019s you \u2026 not the consumer.<\/p>\n<p>Conversational marketing means interacting with people in the cloud, through social media, on mobile devices, on social networking sites.<\/p>\n<p>It\u2019s connecting in an interactive, personalized manner that enriches both parties.<\/p>\n<p align=\"center\"><strong>Benefits of Social Media Marketing<\/strong><\/p>\n<blockquote><p><a href=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/10\/Untitled-62.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-27248\" title=\"Untitled-6\" src=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/10\/Untitled-62.jpg?resize=300%2C213\" alt=\"\" srcset=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/10\/Untitled-62.jpg?resize=300%2C213 300w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/10\/Untitled-62.jpg 369w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><\/a><strong>New Benefits \u2013 <\/strong>Social media and conversational marketing can yield a totally new and mutually beneficial relationship between everyone in the product\/service chain \u2013 manufacturer, channel partner, consumer.\u00a0 Refining the marketing department\u2019s role is still a work in progress.\u00a0 <strong>Source \u2013 MENG (Marketing Executives Networking Group)<\/strong><\/p><\/blockquote>\n<p>Companies no longer hold sway over today\u2019s customer.<\/p>\n<p>The sexy ads, merchandising endcaps, shelf hangers, deep discounts, publicity noise just don\u2019t seem to work like they used to.<\/p>\n<p>Suddenly, consumers make their decisions after doing online research, studying reviews, analyzing ratings, weighing online experiences\/discussions with others, including folks from your organization.<\/p>\n<p>The people who do it right earn a greater share of the customer\u2019s mind, wallet.<\/p>\n<p>Folks who don\u2019t provide a seamless experience between the business\/consumer probably can\u2019t even figure out why people are simply clicking away.<\/p>\n<p>They see what\u2019s going on and agree with Rona, <em>\u201c<\/em><em>That&#8217;s all I need. A baby telling me what an IDIOT I am.\u201d<\/em><\/p>\n<p>The businesses mentioned at the outset are challenging and testing every \u201cproven\u201d and new conversational marketing idea.<\/p>\n<p>They want the new customer to stick around for years\u2026maybe his\/her total life.<\/p>\n<p align=\"center\"><strong>The Consumer Decision Journey<\/strong><\/p>\n<blockquote><p><a href=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/10\/Untitled-72.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-27249\" title=\"Untitled-7\" src=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/10\/Untitled-72.jpg?resize=300%2C193\" alt=\"\" srcset=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/10\/Untitled-72.jpg?resize=300%2C193 300w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/10\/Untitled-72.jpg 491w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><\/a><strong>Circle of Life \u2013 <\/strong>The goal of an organization\u2019s conversational marketing effort is to work with, assist, share information\/ideas with consumers so the company can more effectively meet their wants\/needs.\u00a0 In a broader view the goal is to keep that customer for life.\u00a0 <strong>Source \u2013 McKinsey<\/strong><\/p><\/blockquote>\n<p>They know the outbound channels \u2013 direct mail, email, messaging, ads, publicity, \u00a0reactive service\/support \u2013 are only a sliver of the communications effort.<\/p>\n<p><strong>Meaningful Relationship<\/strong><\/p>\n<p>Today\u2019s consumer expects; no, demands, a deeper level of personalization and service from his\/her channel\/supplier partner.<\/p>\n<p>Mastering lifetime conversations is tough \u2013 almost as tough as raising parents.<\/p>\n<p>Marketing has to tune the right message\/offer to the right tool\/channel to the customer at just the right time.<\/p>\n<p>The more they know, the more refined they get, the more precise the information they have the better and mutually rewarding the one-to-one personalized dialogue.<\/p>\n<p><a href=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/10\/Untitled-83.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-27250\" title=\"Untitled-8\" src=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/10\/Untitled-83.jpg?resize=300%2C225\" alt=\"\" srcset=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/10\/Untitled-83.jpg?resize=300%2C225 300w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/10\/Untitled-83.jpg 315w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><\/a>Just remember, in any conversational relationship there are going to be times when\u00a0 \u2013 no matter which side of the discussion you\u2019re on \u2013 you will agree with Mikey, <em>\u201cPut me back in! Put me back in!\u201d<\/em><\/p>\n<p>But if both sides work at it who knows, it could be a beautiful relationship.<\/p>\n<p>It worked with your folks\/kids.<\/p>\n<p>O.K., <em>bad <\/em>example.<\/p>\n<p style=\"text-align: center;\"># # #<\/p>\n<p><strong>by: G.A. &#8220;Andy&#8221; Marken<\/strong><\/p>\n<p><strong> President<\/strong><\/p>\n<p><strong> Marken Communications Inc.<\/strong><\/p>\n<p><strong> <a href=\"mailto:Andy@markencom.com\">Andy@markencom.com<\/a><\/strong><\/p>\n<blockquote><p>Please join us in our <a href=\"http:\/\/alienbabeltech.com\/abt\/index.php\" target=\"_blank\">Forums<\/a><\/p>\n<p>Become a Fan on <a href=\"http:\/\/www.facebook.com\/pages\/AlienBabelTech\/123268467142\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.facebook.com\/pages\/AlienBabelTech\/123268467142', 'Facebook']);\" target=\"_blank\">Facebook<\/a><\/p>\n<p>Follow us on <a href=\"http:\/\/twitter.com\/alienbabeltech\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/twitter.com\/alienbabeltech', 'Twitter']);\" target=\"_blank\">Twitter<\/a><\/p>\n<p>For the latest updates from ABT, please <a href=\"http:\/\/alienbabeltech.com\/main\/?feed=rss2\" target=\"_blank\">join our RSS News Feed<\/a><\/p>\n<p>Join our Distributed Computing teams<\/p>\n<ul>\n<li>Folding@Home &#8211; Team AlienBabelTech &#8211; 164304<\/li>\n<li>SETI@Home &#8211; Team AlienBabelTech &#8211; 138705<\/li>\n<li><a href=\"http:\/\/www.worldcommunitygrid.org\/reg\/viewRegister.do?teamID=3P39R3SRV1\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.worldcommunitygrid.org\/reg\/viewRegister.do?teamID=3P39R3SRV1', 'World Community Grid &#8211; Team AlienBabelTech']);\" target=\"_blank\">World Community Grid &#8211; Team AlienBabelTech<\/a><\/li>\n<\/ul>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>The following is by G. A . &#8220;Andy&#8221; Marken, President of Marken Communications Inc. He has kindly given us permission to republish his thought-provoking article. As with everything that we publish at AlienBabelTech, the&#46;&#46;&#46;<\/p>\n","protected":false},"author":396,"featured_media":27251,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2533,7],"tags":[4860,3952],"class_list":["post-27225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abt-news","category-technology","tag-conversational-marketing","tag-social-marketing"],"_links":{"self":[{"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/posts\/27225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/users\/396"}],"replies":[{"embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/comments?post=27225"}],"version-history":[{"count":0,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/posts\/27225\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/media\/27251"}],"wp:attachment":[{"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/media?parent=27225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/categories?post=27225"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/tags?post=27225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}