{"id":29669,"date":"2012-05-12T15:10:20","date_gmt":"2012-05-12T14:10:20","guid":{"rendered":"http:\/\/alienbabeltech.com\/main\/?p=29669"},"modified":"2012-05-12T15:11:57","modified_gmt":"2012-05-12T14:11:57","slug":"content-anywhere-anytime-needs-to-be-monetized-saved","status":"publish","type":"post","link":"http:\/\/alienbabeltech.com\/main\/content-anywhere-anytime-needs-to-be-monetized-saved\/","title":{"rendered":"Content Anywhere, Anytime Needs to be Monetized, Saved"},"content":{"rendered":"<p style=\"text-align: center;\"><script type=\"text\/javascript\">\/\/ <![CDATA[\n                                                          google_ad_client = \"pub-7021221536180758\"; \/* 468x60, created 11\/11\/09 *\/ google_ad_slot = \"1949837292\"; google_ad_width = 468; google_ad_height = 60;\n\/\/ ]]><\/script><script type=\"text\/javascript\" src=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\"><\/script><\/p>\n<blockquote>\n<h6><span style=\"color: #00ccff;\">The following is by G. A . &#8220;Andy&#8221; Marken, President of <a href=\"http:\/\/www.markencom.com\/index.htm\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.markencom.com\/index.htm', 'Marken Communications']);\" ><span style=\"color: #00ccff;\">Marken Communications<\/span><\/a><span style=\"color: #00ccff;\"> Inc. He has kindly given us permission to republish his thought-provoking article. As with everything that we publish at AlienBabelTech, the opinions expressed are solely those of the individual writer and do not necessarily reflect the views and the <strong>opinions of the rest of the ABT staff.<\/strong><\/span><\/span><strong><span style=\"color: #00ccff;\"><span style=\"color: #00ccff;\"> \u2013Mark Poppin,<\/span> <span style=\"color: #00ccff;\">ABT Senior Editor<\/span><\/span><\/strong><\/h6>\n<\/blockquote>\n<h2 style=\"text-align: center;\"><strong>NAB Wrap<\/strong><\/h2>\n<h2 style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-29671\" title=\"Untitled-1\" src=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/05\/Untitled-11.jpg?resize=380%2C240\" alt=\"\" srcset=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/05\/Untitled-11.jpg?resize=380%2C240 380w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/05\/Untitled-11-300x189.jpg 300w\" sizes=\"auto, (max-width: 380px) 100vw, 380px\" data-recalc-dims=\"1\" \/><\/h2>\n<blockquote><p><strong><em>\u201c<\/em><\/strong><em>This is the show! If you don&#8217;t like it, go to the one in Staten Island!\u201d<\/em> \u2013 <strong>Rocky Horror Announcer, Fame, MGM (1980)<\/strong><\/p><\/blockquote>\n<p>Today, we\u2019re overwhelmed with news, information and entertainment options.<\/p>\n<p>Whether you\u2019re at home or away, broadcasters are all vying for your attention, your time, your money<\/p>\n<p>That\u2019s the evolutionary shift the NAB (National Association of Broadcasters) show participants and attendees struggle with these days.<\/p>\n<p>It isn\u2019t easy to move into new, uncharted areas.<\/p>\n<p>It used to be it was big studios, big iron, and big cigars.<\/p>\n<p>Now, it\u2019s less about being vertically integrated than knowing how to loosely, flexibly integrate and leverage resources.<\/p>\n<p style=\"text-align: left;\">Companies like Dalet, Harmonics and Accenture showed off some great production solutions; but we were more intrigued with their emphasis on how they could help content owners\/deliverers protect, repurpose, recycle and monetize the assets.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-29672\" title=\"Untitled-2\" src=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/05\/Untitled-21.jpg?resize=564%2C385\" alt=\"\" srcset=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/05\/Untitled-21.jpg?resize=564%2C385 627w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/05\/Untitled-21-300x204.jpg 300w\" sizes=\"auto, (max-width: 564px) 100vw, 564px\" data-recalc-dims=\"1\" \/><\/p>\n<blockquote><p><strong>\u00a0<\/strong><strong>Produce, Monetize \u2013 <\/strong><em>The most active booths at NAB were those that offered complete solutions built around their core technologies.\u00a0 Solutions that could economically slash production time\/costs and enable content providers to provide you with what you want, on the device you prefer \u2026 first.<\/em>\u00a0 <strong>Source \u2013 Harmonic<\/strong><\/p><\/blockquote>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Growing Cast<\/strong><\/p>\n<p>That\u2019s the focus for the majors \u2013 CNN, ABC, NBC, BBC, TBS, Warner, Disney and bollywood \u2013 all of which continually produce Petabytes of rich content assets they want to leverage to the Nth degree.<\/p>\n<p>We were surprised at first to see a big presence of non-traditional broadcasters \u2013 Lowe\u2019s, Safeway, Target, Home Depot, McDonald\u2019s, Starbucks and Pizza Hut \u2013 just as intent on finding ways to improve their connection with consumers.<\/p>\n<p>Think about it (which we didn\u2019t before NAB), they have the same problems, networks, stations the indies have. They have to not only produce attention-holding content, they have to also slice, dice and deliver professional-looking content to the store, on the Web, direct to your device.<\/p>\n<p>The new Media Asset Management (MAM) software and systems \u2013 along with the big data details on your web\/personal device history \u2013 enable content producers and deliverers to elegantly provide just the right news\/entertainment. It\u2019s spellbinding to see.<\/p>\n<p><strong>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-29670\" title=\"NAB-3\" src=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/05\/NAB-3.jpg?resize=556%2C395\" alt=\"\" srcset=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/05\/NAB-3.jpg?resize=556%2C395 794w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/05\/NAB-3-300x213.jpg 300w\" sizes=\"auto, (max-width: 556px) 100vw, 556px\" data-recalc-dims=\"1\" \/><\/strong><\/p>\n<blockquote><p><strong><\/strong>Automate, Deliver \u2013 <em>MAM (Media Asset Management) software, such as that from Dalet, enables content producers to repurpose content to meet the wants\/needs of consumers, regardless of the device they use for viewing entertainment. In addition, content management and distributors can increasingly show the viewer ads that are tailored to their interests by mining big data.<\/em> Source \u2013 Dalet<\/p><\/blockquote>\n<p>The automation gives users the content they want on the TV, iPhone\/smartphone, iPad, PC, the fridge\/toaster and whatever comes next. It also delivers the appropriate ads for that time, that device.<\/p>\n<p>Of course, there are hurdles to overcome, as <a href=\"http:\/\/www.imdb.com\/name\/nm0005204\/\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.imdb.com\/name\/nm0005204\/', 'Montgomery McNeil']);\" >Montgomery McNeil<\/a> noted, \u201c<em>A pie in the face comes with the job. That&#8217;s what my mom says; she should know.\u201d<\/em><\/p>\n<p>While a recent Pew Research study reported that consumers don\u2019t like targeted, personalized ads, we feel they\u2019re better than the ads you see on TV that are based on some generalized demographics.<\/p>\n<p>And, that arbitrary content does give us time to do a few things while the ads play.<\/p>\n<p>We\u2019re all pretty much creatures of habit.\u00a0 We:<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 get coffee and a bagel at the same place at about the same time every day<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 take the same route to work<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 watch the same stuff on our device<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 exercise at about the same time, same place every day<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 shop at the same stores<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 eat at the same restaurants, drive-throughs, pick-ups<\/p>\n<p>All of that information \u2013 and more &#8211; can be mined from big data so content is delivered in the right format, just the way you like it, when you want it.<\/p>\n<h3 align=\"center\"><strong>Frequency of Watching Video Content Over the Internet on Each Device<\/strong><\/h3>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-29673\" title=\"Untitled-3\" src=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/05\/Untitled-31.jpg?resize=628%2C239\" alt=\"\" srcset=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/05\/Untitled-31.jpg?resize=628%2C239 628w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/05\/Untitled-31-300x114.jpg 300w\" sizes=\"auto, (max-width: 628px) 100vw, 628px\" data-recalc-dims=\"1\" \/><\/strong><\/p>\n<blockquote><p><strong>Viewing Shift \u2013 <\/strong><em>Broadcasters, content producers\/providers are moving rapidly to meet the growing and widely dispersed video entertainment demands of today\u2019s consumers.\u00a0 A one-tune solution no longer satisfies the constantly tuned in\/tuned on consumer.<\/em>\u00a0 <strong>Source \u2013 Accenture<\/strong><\/p><\/blockquote>\n<p>And they can deliver that content profitably by surrounding that content with ads that will increasingly be less intrusive because you\u2019ve told them (with your actions, usage) the types of ads that are of most interest to you.<\/p>\n<p>O.K., it isn\u2019t foolproof \u2026 yet.<\/p>\n<p>There are hurdles that have to be overcome such as what ads you really want to see, how often you are willing to view them, how many and the length of the ads you\u2019re willing to view.<\/p>\n<p>They want to approach that fine line where you\u2019re \u201ca little\u201d irritated at the ads but not enough to move away.<\/p>\n<h3 align=\"center\"><strong>Actions Taken After Receiving Excessive Digital Ads, Promotions<\/strong><\/h3>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-29674\" title=\"Untitled-4\" src=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/05\/Untitled-41.jpg?resize=378%2C256\" alt=\"\" srcset=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/05\/Untitled-41.jpg?resize=378%2C256 378w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/05\/Untitled-41-300x203.jpg 300w\" sizes=\"auto, (max-width: 378px) 100vw, 378px\" data-recalc-dims=\"1\" \/><\/strong><\/p>\n<blockquote><p><strong>Tightrope Act \u2013 <\/strong><em>The news\/entertainment industry is focusing a lot of attention today on delivering just the right content\/ad mix because you don\u2019t just get up to go to the bathroom when the material is on your mobile device; you switch channels and sometimes never return.<\/em>\u00a0 <strong>Source \u2013 YouGov, Upstream<\/strong><\/p><\/blockquote>\n<p>Give \u2018em some slack \u2026 it\u2019s a work in progress.<\/p>\n<p><strong>Leveraging Content<\/strong><\/p>\n<p>After all, one of their biggest challenges is how to make a buck for getting you the news, information, entertainment you so urgently want.<\/p>\n<h3 align=\"center\"><strong>Preferred Online Video Pricing Models<\/strong><\/h3>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-29675\" title=\"Untitled-5\" src=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/05\/Untitled-51.jpg?resize=402%2C172\" alt=\"\" srcset=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/05\/Untitled-51.jpg?resize=402%2C172 402w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/05\/Untitled-51-300x128.jpg 300w\" sizes=\"auto, (max-width: 402px) 100vw, 402px\" data-recalc-dims=\"1\" \/><\/strong><\/p>\n<blockquote><p><strong>New Pricing Models \u2013 <\/strong><em>Behind the scenes, the industry is struggling to find a pricing model everyone can live with because mobile devices don\u2019t produce the numbers, the results the industry was comfortable with in the old CPM, TV set days<strong>.<\/strong><\/em><strong>\u00a0 Source -Break Media<\/strong><\/p><\/blockquote>\n<p>It\u2019s a whole new tough, touchy\/feely world or as Dorissaid, <em>\u201cI must remember this feeling and use it in my acting!\u201d<\/em><\/p>\n<p>The heart and soul of NAB isn\u2019t about you; it\u2019s about leveraging content for the maximum ROI (return on investment).<\/p>\n<p>The integration leaders like Harmonic and Dalet deliver focal point solutions to large producers, content distribution\/delivery people.\u00a0 Instead, studios form mini-corporations for each film or series they produce and these entities hire all the freelancers on a contract basis and rent everything they will need.<\/p>\n<p>Because the freelance teams who produce shows, series, and pictures are usually widely dispersed, the cloud has proven to be a fast, flexible and reliable means of economically delivering projects for you to enjoy.<\/p>\n<p><strong>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-29676\" title=\"Untitled-6\" src=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/05\/Untitled-61.jpg?resize=502%2C401\" alt=\"\" srcset=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/05\/Untitled-61.jpg?resize=502%2C401 502w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/05\/Untitled-61-300x239.jpg 300w\" sizes=\"auto, (max-width: 502px) 100vw, 502px\" data-recalc-dims=\"1\" \/><\/strong><\/p>\n<blockquote><p><strong>Cloud Production \u2013 <\/strong><em>With production and post-production teams spread across the country, around the globe, content consignment folks can see the value of working in the cloud.\u00a0 People can come together from the four corners of the globe, work on a project and, move on to new activities, saving everyone time and money.\u00a0 <\/em><strong>Source \u2013 Harmonic<\/strong><\/p><\/blockquote>\n<p>While everyone touted their cloud solution, the DCIA (Distributed Computing Industry Association) only had a small pavilion on the floor but offered a good series of conference sessions to help NAB attendees get their head around how to make the most of the cloud.<\/p>\n<p>It made sense for production, repurposing content and delivery to your device.<\/p>\n<p>And the broadcasters keep saying what Lisa said, <em>\u201cI&#8217;m working on it.\u201d<\/em><\/p>\n<p>The scalable solution is great for a lot of the industry\u2019s storage needs when rapid deployment, storage near the access points and instant delivery are vital.<\/p>\n<p><strong><em>But \u2026 <\/em><\/strong>there are a lot of reasons the cloud is still not<strong><em> the<\/em><\/strong> solution to all of the industry\u2019s needs.<\/p>\n<p><strong>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-29677\" title=\"Untitled-7\" src=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/05\/Untitled-71.jpg?resize=308%2C207\" alt=\"\" srcset=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/05\/Untitled-71.jpg?resize=308%2C207 308w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/05\/Untitled-71-300x201.jpg 300w\" sizes=\"auto, (max-width: 308px) 100vw, 308px\" data-recalc-dims=\"1\" \/><\/strong><\/p>\n<blockquote><p><strong>Cloudy Answers \u2013 <\/strong><em>Perhaps the major issue the cloud industry has to overcome is internal communications, education.\u00a0 Cloud or virtual computing\/production has been around for years; but cloud storage without firm responsibility of repositories still leaves people with a sour taste in their mouths.<\/em>\u00a0 <strong>Source \u2013 Wikipedia.org<\/strong><\/p><\/blockquote>\n<p>We asked every provider at NAB two key questions:<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Where exactly is my content stored?<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 How do you preserve my content?<\/p>\n<p>The answers were innocently simple:<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 It\u2019s right there in our cloud \u2013 protected, preserved, safe, and ready for immediate use.<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 It\u2019s archived in the cloud.<\/p>\n<p><strong>Clouds Everywhere But\u2026<\/strong><\/p>\n<p>On our flights to Atlanta, Chicago, Dallas and home, we looked for all of the content folks said they were storing, protecting.\u00a0 We didn\u2019t see a single cartoon, show or movie along the way.<\/p>\n<p>The cloud provides storage services\/facilities in one or more locations; and if it\u2019s like TaTa\u2019s 15-plus storage facilities around the globe, they\u2019re connected by really big, redundant data pipes.<\/p>\n<p>Archiving \u2013 at least to broadcast\/content folks &#8211; means different things to different people:<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 capture content and immediately archive to preserve it<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 edit, post produce a project, get it to distribution and archive the finished product in stages \u2013 online, nearline, deep archive, true archive, off-site<\/p>\n<p>None of the archiving of valuable content sat in the cloud or as Miss Berg said, <em>\u201cLess lip, Monroe, more sweat!\u201d<\/em><\/p>\n<p>One organization archived over 5TB of content every day, saving everything\u2026including the pig\u2019s squeal. Another firm told us that a typical movie produces more than 250TB of digital files and they keep every bit, byte \u2026 just in case.<\/p>\n<p>Instead of entrusting the family jewels to somewhere in the cloud, the organizations use two approaches:<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 In-house HD, tape migration archiving \u2013 saving to a ton of HDs for 3-5 years or until it loses its value or tape storage for 5-7 years and refreshing to new\/improved tape for another 5-7 years<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0Off-site (usually a duplicate) storage in the side of a mountain<\/p>\n<p>The first approach sorta\u2019, kinda\u2019 works a lot like government programs \u2013 solving the problem today and kicking the can down the road.\u00a0 It\u2019s for meeting short-term needs and developing a long-term, forever archiving answer \u2026 later.<\/p>\n<p>Tape will be around for a long, long time because it\u2019s cheap, migratable.<\/p>\n<p>For true, store it\/retrieve it someday, a better solution can be produced using more creative approaches to Blu-ray based systems that ensure the content cannot be erased or altered and can be moved to higher-capacity disc packs in 30-50 years.<\/p>\n<p>The key to its adoption will be much faster read performance, backward compatibility, a capacity increase roadmap, minimum of over-hype such as that we see for the Alpha\/Omega cloud storage answer.<\/p>\n<p>Archiving isn\u2019t about sudden fame\u2026it\u2019s about being able to preserve content, entertainment for generations to come.<\/p>\n<p>Face it, archiving is about as glamorous as Doris Finsecker described herself, <em>\u201c<\/em><em>I&#8217;m about as flamboyant as a bagel.\u201d<\/em><\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-29678\" title=\"Untitled-8\" src=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/05\/Untitled-81.jpg?resize=453%2C169\" alt=\"\" srcset=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/05\/Untitled-81.jpg?resize=453%2C169 453w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/05\/Untitled-81-300x111.jpg 300w\" sizes=\"auto, (max-width: 453px) 100vw, 453px\" data-recalc-dims=\"1\" \/><\/strong><\/p>\n<blockquote><p><strong>Practice, Practice \u2013 <\/strong><em>Tellywood is working hard to produce the content you want today when you want it, where you want it, how you want it.\u00a0 Of course, they also want a way to store their stuff so your great grandkids can pay to see what was so great about the good \u2018ol days.<\/em>\u00a0 <strong>Image Source &#8211; MGM<\/strong><\/p><\/blockquote>\n<p>For content owners it\u2019s not the flamboyance or the fame\u2026it\u2019s the money!!!<\/p>\n<p># # #<\/p>\n<p style=\"padding-left: 30px;\"><strong>by: G.A. &#8220;Andy&#8221; Marken<\/strong><\/p>\n<p style=\"padding-left: 30px;\"><strong> President<\/strong><\/p>\n<p style=\"padding-left: 30px;\"><strong> Marken Communications Inc.<\/strong><\/p>\n<p style=\"padding-left: 30px;\"><strong> <a href=\"mailto:Andy@markencom.com\">Andy@markencom.com<\/a><\/strong><\/p>\n<blockquote style=\"padding-left: 30px;\"><p>Please join us in our <a href=\"http:\/\/alienbabeltech.com\/abt\/index.php\" target=\"_blank\">Forums<\/a><\/p>\n<p>Become a Fan on <a href=\"http:\/\/www.facebook.com\/pages\/AlienBabelTech\/123268467142\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.facebook.com\/pages\/AlienBabelTech\/123268467142', 'Facebook']);\" target=\"_blank\">Facebook<\/a><\/p>\n<p>Follow us on <a href=\"http:\/\/twitter.com\/alienbabeltech\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/twitter.com\/alienbabeltech', 'Twitter']);\" target=\"_blank\">Twitter<\/a><\/p>\n<p>For the latest updates from ABT, please <a href=\"http:\/\/alienbabeltech.com\/main\/?feed=rss2\" target=\"_blank\">join our RSS News Feed<\/a><\/p>\n<p>Join our Distributed Computing teams<\/p>\n<ul>\n<li>Folding@Home &#8211; Team AlienBabelTech &#8211; 164304<\/li>\n<li>SETI@Home &#8211; Team AlienBabelTech &#8211; 138705<\/li>\n<li><a href=\"http:\/\/www.worldcommunitygrid.org\/reg\/viewRegister.do?teamID=3P39R3SRV1\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.worldcommunitygrid.org\/reg\/viewRegister.do?teamID=3P39R3SRV1', 'World Community Grid &#8211; Team AlienBabelTech']);\" target=\"_blank\">World Community Grid &#8211; Team AlienBabelTech<\/a><\/li>\n<\/ul>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>The following is by G. A . &#8220;Andy&#8221; Marken, President of Marken Communications Inc. He has kindly given us permission to republish his thought-provoking article. As with everything that we publish at AlienBabelTech, the&#46;&#46;&#46;<\/p>\n","protected":false},"author":396,"featured_media":29678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2533],"tags":[5216,5214,5213,4599,4600,5215],"class_list":["post-29669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abt-news","tag-cloud-production","tag-data-mining","tag-media-asset-management","tag-nab","tag-national-association-of-broadcasters","tag-online-video-pricing-models"],"_links":{"self":[{"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/posts\/29669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/users\/396"}],"replies":[{"embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/comments?post=29669"}],"version-history":[{"count":0,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/posts\/29669\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/media\/29678"}],"wp:attachment":[{"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/media?parent=29669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/categories?post=29669"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/tags?post=29669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}