{"id":30173,"date":"2012-06-09T05:52:33","date_gmt":"2012-06-09T04:52:33","guid":{"rendered":"http:\/\/alienbabeltech.com\/main\/?p=30173"},"modified":"2012-06-09T05:53:32","modified_gmt":"2012-06-09T04:53:32","slug":"beyond-the-call-the-game-the-video-there-is-work","status":"publish","type":"post","link":"http:\/\/alienbabeltech.com\/main\/beyond-the-call-the-game-the-video-there-is-work\/","title":{"rendered":"Beyond the Call, the Game, the Video; there is Work"},"content":{"rendered":"<p style=\"text-align: center;\"><script type=\"text\/javascript\">\/\/ <![CDATA[\n                                                                   google_ad_client = \"pub-7021221536180758\"; \/* 468x60, created 11\/11\/09 *\/ google_ad_slot = \"1949837292\"; google_ad_width = 468; google_ad_height = 60;\n\/\/ ]]><\/script><script type=\"text\/javascript\" src=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\"><\/script><\/p>\n<h6><span style=\"color: #00ccff;\">The following is by G. A . &#8220;Andy&#8221; Marken, President of <a href=\"http:\/\/www.markencom.com\/index.htm\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.markencom.com\/index.htm', 'Marken Communications']);\" ><span style=\"color: #00ccff;\">Marken Communications<\/span><\/a><span style=\"color: #00ccff;\"> Inc. He has kindly given us permission to republish his thought-provoking article. As with everything that we publish at AlienBabelTech, the opinions expressed are solely those of the individual writer and do not necessarily reflect the views and the <strong>opinions of the rest of the ABT staff.<\/strong><\/span><\/span><strong><span style=\"color: #00ccff;\"><span style=\"color: #00ccff;\"> \u2013Mark Poppin,<\/span> <span style=\"color: #00ccff;\">ABT Senior Editor<\/span><\/span><\/strong><\/h6>\n<h2 style=\"text-align: center;\"><strong>The New Ride<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30174\" title=\"Untitled-1\" src=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/06\/Untitled-11.jpg?resize=229%2C229\" alt=\"\" srcset=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/06\/Untitled-11.jpg?resize=229%2C229 229w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/06\/Untitled-11-150x150.jpg 150w\" sizes=\"auto, (max-width: 229px) 100vw, 229px\" data-recalc-dims=\"1\" \/><\/strong><\/h2>\n<blockquote>\n<p style=\"text-align: left;\" align=\"center\"><em>\u201c<\/em><em>He was tall, broad shoulders, and thin, really thin, like bony. He had this rad chopper, it was all flames and stuff. Oh, and his face was a skull and it was on fire. I know it sounds weird but it looked good on him. I mean, it was an edgy look but he totally pulled it off.<\/em>\u201d <strong>\u2013 Girl in Alley, \u201c<em>Ghost Rider<\/em>,\u201d Columbia Pictures, 2007<\/strong><\/p>\n<\/blockquote>\n<p>Let\u2019s establish a couple of baselines here:<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The industry does very nicely, thank you, by offering up the next killer thing every six months or so.<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 There\u2019s a group of folks out there \u2013 some young, some old \u2013 who will do just about anything to be the first in their group to have the newest thing. (O.K., maybe not die because that sorta\u2019defeats the goal.)<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Industry analysts and the media can be swept away with \u201cnew thing\u201d euphoria just like the rest of us. (3D TV would sweep across the land, netbooks would put us in the cloud.)<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The next killer doesn\u2019t kill someone else\u2019s killer, it just gives people more chances to buy more killer things<\/p>\n<p><strong>The Real Key<\/strong><\/p>\n<p>Back in January, Will Stofega, of IDC, very succinctly gave device, software, app folks the key to rising to the top when he told companies <em>\u201cCreate an emotional connection with the market that focuses upon desire, <strong>not necessity<\/strong>.\u201d<\/em><\/p>\n<p>It\u2019s true of B2B, B2C, online\/brick and mortar.<\/p>\n<p>Sony understood that at one time.<\/p>\n<p>The people who have had it for years is the company with billions in the bank, stock price that broke $500, has a huge valuation (forget the social kids), a dream management team, a design focus that ticks off just about everyone but consumers\u2026yeah, Apple.<\/p>\n<p>They helped breathe new life, new vigor into the PC\/CE industry by making us feel we were naked without our smartphone, tablet, notebook\/ultrabook.<\/p>\n<p>They made these things so important that folks insisted on bringing their devices to work (BYOD \u2013 bring your own device) which IT could block until all of the bosses showed up with their desires in their hot, sweaty little hands.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30175\" title=\"Untitled-2\" src=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/06\/Untitled-21.jpg?resize=227%2C187\" alt=\"\" data-recalc-dims=\"1\" \/><\/p>\n<blockquote><p>\u00a0<strong>Mouthwatering &#8211; <\/strong><em>It probably seems that every time you turn around there\u2019s a new device that will make your personal\/business life better, easier; so you buy it.\u00a0 Suddenly, you have a full plate of devices; but you\u2019re still hungry for more \u2026 admit it.<\/em><\/p><\/blockquote>\n<p>What these folks and our kids wanted was something that would be the answer to their every desire.<\/p>\n<p>The iPhone\/smartphone was going to be it.\u00a0 It was good\/great for calls\/quick email checks\/news\/GPS\/some videos\/games but still\u2026<\/p>\n<p align=\"center\"><strong>Smartphone Users Own a Number of Technology Assets<\/strong><\/p>\n<p>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30176\" title=\"Untitled-3\" src=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/06\/Untitled-31.jpg?resize=494%2C321\" alt=\"\" srcset=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/06\/Untitled-31.jpg?resize=494%2C321 494w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/06\/Untitled-31-300x194.jpg 300w\" sizes=\"auto, (max-width: 494px) 100vw, 494px\" data-recalc-dims=\"1\" \/><\/p>\n<blockquote><p><strong>Beyond the Call <em>\u2013 <\/em><\/strong><em>While the smartphone is certainly capable of meeting your personal\/business work requirements, most people add other technology solutions to their arsenal because they\u2019re just nice to have.\u00a0 <\/em><strong>Source \u2013 Pew Research Center<\/strong><\/p><\/blockquote>\n<p>The phone met\/meets the needs\/desires of a lot of people.<\/p>\n<p>In many areas of the globe, it\u2019s the only computing\/communications device they own; and it really does do it all&#8211;not easily, but it does it.<\/p>\n<p>As Johnny Blaze said, <em>\u201c<\/em><em>I&#8217;m the only one who can walk in both worlds.\u201d<\/em><\/p>\n<p>For the industrialized countries, the iPad or Kindle Fire appeared and they were going to be it.<\/p>\n<p>The rest are still accounting rounding errors that don\u2019t have the accompanying environments, so they\u2019re just there.<\/p>\n<p>They\u2019re very good for news, videos, games but\u2026<\/p>\n<p><strong>Notebook Killer<\/strong><\/p>\n<p>Lots of folks got swept away and said the iPad\/tablet was going to kill the notebook.\u00a0 However, the real system producers repeated what Johnny Blaze said, <em>\u201c<\/em><em>You can&#8217;t live in fear.\u201d<\/em><\/p>\n<p>They knew that sometimes people really do need to do some work.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30177\" title=\"Untitled-4\" src=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/06\/Untitled-41.jpg?resize=169%2C222\" alt=\"\" data-recalc-dims=\"1\" \/><\/p>\n<blockquote><p><strong>Work Choice \u2013 <\/strong><em>The notebook computer continues to be the tool of choice for people who work at the office, at home, on the road.\u00a0 The systems enable men\/women to have access to documents, data, images, presentations and more.<\/em><\/p><\/blockquote>\n<p>There\u2019s really nothing wrong with your notebook.<\/p>\n<p>Oh sure, now that you realize how vital it is to have your devices\/stuff with you all the time, they are a little heavy, they do run a little warm, start-up is really slow compared to your phone\/tablet and the battery life is a little on the shallow side.<\/p>\n<p>But OMG, its got power to whip through even the most complex video post work and number- crunching projects and\u2026it has the capacity you need to carry all your home\/office stuff.<\/p>\n<p>So the design-first folks said that the notebook is really good (they were speaking of their Macbook); but what you actually wanted was a really light, really fast, really battery conservative, really cool new classification of computer\u2026the Macbook Air.<\/p>\n<p>Mack looked at it and said, <em>\u201c<\/em><em>We were riding the gravy train on biscuit wheels around here, and then you showed up, everything went to hell.\u201d<\/em><\/p>\n<p>Our kids loved the idea because heck, they have an inexpensive desktop system they use as their homework, game\/photo\/video\/music system.<\/p>\n<p>They never leave home without their iPhone\/smartphone, iPads (we\u2019re pretty much the same way, but our bag also contains the notebook\u2026just in case).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30178\" title=\"Untitled-5\" src=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/06\/Untitled-51.jpg?resize=354%2C170\" alt=\"\" srcset=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/06\/Untitled-51.jpg?resize=354%2C170 354w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/06\/Untitled-51-300x144.jpg 300w\" sizes=\"auto, (max-width: 354px) 100vw, 354px\" data-recalc-dims=\"1\" \/><\/p>\n<blockquote><p><strong>Work\/Play Arsenal \u2013 <\/strong><em>First it was the smartphone that was the answer to our on-the-go staying-in-touch requirements.\u00a0 Then it was the smartphone and tablet.\u00a0 Now we\u2019re back to three devices in our backpack that satisfy our communications, computing, entertainment requirements.<\/em>\u00a0 <strong>Illustration &#8211; IDC<\/strong><\/p><\/blockquote>\n<p>Nope, nothing got killed; we just added another tool to our gotta\u2019 have bundle.<\/p>\n<p>So our daughter got her Macbook Air.<\/p>\n<p>Son is still looking, thinking about one of the Intel-based ultrabooks.<\/p>\n<p>We\u2019re going to wait for the next-gen ultrabook later this year.<\/p>\n<p><strong>Next Version<\/strong><\/p>\n<p>By then, they may have incorporated some of the things Intel and others are working on:<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0 touch-based interface so it can also be used as a touchpad<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0 voice recognition that won\u2019t need a headset<\/p>\n<p style=\"padding-left: 30px;\">&#8211; \u00a0more enhanced battery conservation technology<\/p>\n<p style=\"padding-left: 30px;\">&#8211; \u00a0even lower prices<\/p>\n<p>Then people won\u2019t know if we\u2019re working or playing!<\/p>\n<p><strong>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30179\" title=\"Untitled-6\" src=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/06\/Untitled-61.jpg?resize=488%2C305\" alt=\"\" srcset=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/06\/Untitled-61.jpg?resize=488%2C305 488w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/06\/Untitled-61-300x187.jpg 300w\" sizes=\"auto, (max-width: 488px) 100vw, 488px\" data-recalc-dims=\"1\" \/><\/strong><\/p>\n<blockquote><p><strong>Additive Sales <em>\u2013 <\/em><\/strong><em>For many, ultrabooks (Mac Air and copies) will be the easy-to-tote, easy-to-use computing solution for the office, school, home, away.\u00a0 They provide all of the features we\u2019ve come to expect with our mobile devices \u2013 near-instant start, good performance, long battery life.\u00a0 What people will probably begin to realize is that they don\u2019t actually have to have all of their data with them all the time.<\/em>\u00a0 <strong>Source \u2013 IDC<\/strong><\/p><\/blockquote>\n<p>That\u2019s good for a lot of reasons\u2014it will:<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Revitalize, refresh the notebook category which has been sameo-sameo for the last few years<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Give us a new\/better reason to upgrade our two-year old notebook<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Take a little weight out of our backpack<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Spark up the add-on storage market<\/p>\n<p>From what we saw of the first units at IDF (Intel Developer\u2019s Forum) last fall and at CES in January, it should sell well for both home and office use\u2026IDC sorta\u2019, kinda\u2019 thinks so anyway.<\/p>\n<p>A lot of the performance, weight loss and power conservation is because manufacturers will be including SSD (solid-state drives).<\/p>\n<p>To keep the system sweet spot price, the capacity will probably be the 240GB devices\u2026plenty for 80+ percent of the people who use computers. But there will be a whole lotta\u2019 folks who just \u201chave to have\u201d more capacity.<\/p>\n<p>Johnny Blaze recalled, <em>\u201c<\/em><em>My daddy once said, \u2018If you don&#8217;t make a choice, the choice makes you.\u2019&#8221;<\/em><\/p>\n<p>So rather than pay the premium for the higher-capacity SSD, they\u2019ll opt for a cheap, compact 500GB \u2013 1TB HD to carry along\u2026just in case.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30180\" title=\"Untitled-7\" src=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/06\/Untitled-71.jpg?resize=143%2C137\" alt=\"\" data-recalc-dims=\"1\" \/><\/p>\n<blockquote><p><strong>Just a Little Bite \u2013 <\/strong><em>Intel, which helped pull weight, power consumption and more out of the Mac Air while pumping up performance and battery life, readily admits that today\u2019s ultrabooks are the result of their earlier work with Apple.\u00a0 The problem for Apple is that most of the notebook manufacturers didn\u2019t add a whole lot of innovation to their new systems but simply copied customer-winning innovation.<\/em><\/p><\/blockquote>\n<p>It may be good, but the folks at One Infinity Circle are getting a little ticked at everyone taking a bite out of them!<\/p>\n<p><strong>Knockoff Innovation<\/strong><\/p>\n<p>Many of the ultrabooks we saw at CES were innovative copies of the first Macbook Airs!<\/p>\n<p>Jeez guys, can we be a little subtle?<\/p>\n<p>That\u2019s probably why Apple, the largest buyer of chips and biggest consumer of flash memory, is quietly encouraging ODMs (Original Design Manufacturers) to stop producing ultrabooks for other companies.<\/p>\n<p>Cook\u2019s team has only put pressure on smaller players, but he would probably like to squeeze out the big name knock-offs like Dell, HP, Lenovo.<\/p>\n<p>To their credit though,<strong> <\/strong>they\u2019re at least offering consumers something beside a cheap knockoff.<\/p>\n<p>Still, Cook and his team are very interested in defending the legacy.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30181\" title=\"Untitled-8\" src=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/06\/Untitled-81.jpg?resize=322%2C163\" alt=\"\" srcset=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/06\/Untitled-81.jpg?resize=322%2C163 322w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/06\/Untitled-81-300x151.jpg 300w\" sizes=\"auto, (max-width: 322px) 100vw, 322px\" data-recalc-dims=\"1\" \/><\/p>\n<p>As Blackheart said, <em>\u201cThere&#8217;s an old saying, don&#8217;t raise more demons than you can lay down. My father raised one too many.\u201d<\/em><\/p>\n<p><em>\u00a0<\/em><\/p>\n<p align=\"center\"># # #<\/p>\n<p style=\"padding-left: 30px;\"><strong>by: G.A. &#8220;Andy&#8221; Marken<\/strong><\/p>\n<p style=\"padding-left: 30px;\"><strong> President<\/strong><\/p>\n<p style=\"padding-left: 30px;\"><strong> Marken Communications Inc.<\/strong><\/p>\n<p style=\"padding-left: 30px;\"><strong> <a href=\"mailto:Andy@markencom.com\">Andy@markencom.com<\/a><\/strong><\/p>\n<blockquote style=\"padding-left: 30px;\"><p>Please join us in our <a href=\"http:\/\/alienbabeltech.com\/abt\/index.php\" target=\"_blank\">Forums<\/a><\/p>\n<p>Become a Fan on <a href=\"http:\/\/www.facebook.com\/pages\/AlienBabelTech\/123268467142\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.facebook.com\/pages\/AlienBabelTech\/123268467142', 'Facebook']);\" target=\"_blank\">Facebook<\/a><\/p>\n<p>Follow us on <a href=\"http:\/\/twitter.com\/alienbabeltech\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/twitter.com\/alienbabeltech', 'Twitter']);\" target=\"_blank\">Twitter<\/a><\/p>\n<p>For the latest updates from ABT, please <a href=\"http:\/\/alienbabeltech.com\/main\/?feed=rss2\" target=\"_blank\">join our RSS News Feed<\/a><\/p>\n<p>Join our Distributed Computing teams<\/p>\n<ul>\n<li>Folding@Home &#8211; Team AlienBabelTech &#8211; 164304<\/li>\n<li>SETI@Home &#8211; Team AlienBabelTech &#8211; 138705<\/li>\n<li><a href=\"http:\/\/www.worldcommunitygrid.org\/reg\/viewRegister.do?teamID=3P39R3SRV1\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.worldcommunitygrid.org\/reg\/viewRegister.do?teamID=3P39R3SRV1', 'World Community Grid &#8211; Team AlienBabelTech']);\" target=\"_blank\">World Community Grid &#8211; Team AlienBabelTech<\/a><\/li>\n<\/ul>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>The following is by G. A . &#8220;Andy&#8221; Marken, President of Marken Communications Inc. He has kindly given us permission to republish his thought-provoking article. As with everything that we publish at AlienBabelTech, the&#46;&#46;&#46;<\/p>\n","protected":false},"author":396,"featured_media":30181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2533,7],"tags":[331,5262,5260,381,5261],"class_list":["post-30173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abt-news","category-technology","tag-iphone","tag-macbook-air","tag-notebook-killer","tag-smartphone","tag-ultrabook"],"_links":{"self":[{"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/posts\/30173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/users\/396"}],"replies":[{"embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/comments?post=30173"}],"version-history":[{"count":0,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/posts\/30173\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/media\/30181"}],"wp:attachment":[{"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/media?parent=30173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/categories?post=30173"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/tags?post=30173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}