{"id":31600,"date":"2012-08-25T14:54:06","date_gmt":"2012-08-25T13:54:06","guid":{"rendered":"http:\/\/alienbabeltech.com\/main\/?p=31600"},"modified":"2012-08-25T14:54:51","modified_gmt":"2012-08-25T13:54:51","slug":"females-theyre-in-demand-theyre-demanding","status":"publish","type":"post","link":"http:\/\/alienbabeltech.com\/main\/females-theyre-in-demand-theyre-demanding\/","title":{"rendered":"Females \u2013They\u2019re  In Demand, They\u2019re Demanding"},"content":{"rendered":"<p style=\"text-align: center;\" align=\"center\"><script type=\"text\/javascript\">\/\/ <![CDATA[\n                                               google_ad_client = \"pub-7021221536180758\"; \/* 468x60, created 11\/11\/09 *\/ google_ad_slot = \"1949837292\"; google_ad_width = 468; google_ad_height = 60;\n\/\/ ]]><\/script><\/p>\n<p><script type=\"text\/javascript\" src=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\">\/\/ <![CDATA[\n\n\/\/ ]]><\/script><\/p>\n<h1 align=\"center\">Critical Half<\/h1>\n<p align=\"center\">\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31603\" title=\"Untitled-1\" src=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/08\/Untitled-13.jpg?resize=344%2C238\" alt=\"\" srcset=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/08\/Untitled-13.jpg?resize=344%2C238 344w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/08\/Untitled-13-300x207.jpg 300w\" sizes=\"auto, (max-width: 344px) 100vw, 344px\" data-recalc-dims=\"1\" \/><\/p>\n<blockquote>\n<p style=\"text-align: left;\" align=\"center\">\u201cHey, this place is my home. And I&#8217;m not willing to risk everything I have on your personal life. It&#8217;s business, plain and simple.\u201d \u2013 Lil, \u201cCoyote Ugly,\u201d Touchstone Pictures, 2000<\/p>\n<\/blockquote>\n<p style=\"text-align: left;\" align=\"center\"><strong>\u00a0<\/strong><strong><em>ZDNet<\/em><\/strong>\u2019s Ken Hess recently gave Apple a backhanded compliment, saying that OSX, Mountain Lion, was the world\u2019s first transgender operating system aimed directly at Cougars, middle-aged women.<\/p>\n<p>It probably wasn\u2019t the reason, but it does show that a few people have come to realize that the female half of the \u201ccommunity\u201d really matters.<\/p>\n<p>It\u2019s not as though they don\u2019t tell us often enough. It just seems guys have a difficult time processing and understanding it. Maybe it\u2019s because they give us so much, we get overloaded.<\/p>\n<p>Or, as Robert Elliott Gonzales, <strong><em>Poems and Paragraphs<\/em><\/strong>, noted, \u201c<em>A woman calls it giving you a piece of her mind, but our experience has been that she generally winds up by giving you the whole dad-burned thing.\u201d<\/em><\/p>\n<p>The big difference today is that with the dominance of the internet and the web, organizations are in a better position to use advanced analytics to filter the information and develop meaningful conclusions; and more women are actively involved in business and industry.<\/p>\n<p><strong>Female Shift<\/strong><\/p>\n<p>A worldwide study by Nielsen last year found that:<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 90 percent of women believe their role is changing for the better<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Women see a vast horizon of opportunities, but a plateau of hope in developed economies<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Increasingly, women feel empowered and increasingly stressed<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 When it comes to life\u2019s decisions, women want to share responsibility<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Across generations women are alike in many ways, but they are also unique<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Social media has become an indispensable tool<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Only 10 percent of women are highly influenced by web ads with social context<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Women trust those they know<\/p>\n<p>&nbsp;<\/p>\n<p>Not surprisingly, Nielsen found that today\u2019s technology has a profound effect on helping advance women.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31604\" title=\"Untitled-2\" src=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/08\/Untitled-23.jpg?resize=403%2C245\" alt=\"\" srcset=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/08\/Untitled-23.jpg?resize=403%2C245 403w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/08\/Untitled-23-300x182.jpg 300w\" sizes=\"auto, (max-width: 403px) 100vw, 403px\" data-recalc-dims=\"1\" \/><\/p>\n<blockquote><p><strong>Helpful Technology \u2013 <\/strong><em>Women around the globe in emerging and developed countries stated that today\u2019s technologies were instrumental in helping them improve the quality of their lives.\u00a0 Social networking helps them connect and expand their communities, their circles of influence.<\/em>\u00a0 <strong>Source \u2013 Nielsen<\/strong><\/p><\/blockquote>\n<p>The \u201cdiscovery\u201d shouldn\u2019t be too surprising.<\/p>\n<p>As Lil noted, <em>\u201c<\/em><em>You look like a kindergarten teacher. The kids&#8217;ll love it.\u201d<\/em><\/p>\n<p>More than 10 years ago, comScore reported that there were more women on the web than men; and they were very active in the digital mainstream and social networks.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-31605\" title=\"Untitled-3\" src=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/08\/Untitled-33.jpg?resize=398%2C248\" alt=\"\" srcset=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/08\/Untitled-33.jpg?resize=398%2C248 398w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/08\/Untitled-33-300x186.jpg 300w\" sizes=\"auto, (max-width: 398px) 100vw, 398px\" data-recalc-dims=\"1\" \/><\/p>\n<blockquote><p><strong>Social Connection \u2013 <\/strong><em>Women not only spend time in developing and expanding their social networks, they also communicate and reach out using all of the applications\/opportunities.\u00a0 The internet has broken down barriers of time and distance and enables them to reach across borders for news, information, assistance.<\/em>\u00a0 <strong>Source:\u00a0 Pew Research<\/strong><\/p><\/blockquote>\n<p>Increasingly, women consider themselves the chief financial officers at home.<\/p>\n<p>Harvard Business Review reported that women control more than 70 percent of consumer spending and that the internet has significantly improved how\/why\/where they spend their money.<\/p>\n<blockquote><p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31606\" title=\"Untitled-4\" src=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/08\/Untitled-43.jpg?resize=628%2C494\" alt=\"\" srcset=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/08\/Untitled-43.jpg?resize=628%2C494 628w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/08\/Untitled-43-300x235.jpg 300w\" sizes=\"auto, (max-width: 628px) 100vw, 628px\" data-recalc-dims=\"1\" \/>Search, Research \u2013 <\/strong><em>Increasingly, men and women go online to find product information and outlets.\u00a0 However, women conduct more comprehensive, more thorough research and in greater depth.\u00a0 In addition, they more readily share their findings and experiences with others and publicly.<\/em>\u00a0 <strong>Source \u2013 Fleishman-Hillard and Hearst Magazines<\/strong><\/p><\/blockquote>\n<p>Whether its technology, where we spend our holidays, a pot pie recipe or car repairs, our wife gathers all the facts, all the information, all the feedback before she makes a buying decision (she calls it a recommendation).<\/p>\n<p><strong>Cheap Isn\u2019t Enough<\/strong><\/p>\n<p>It turns out, it takes a lot of time to filter through all that information to reach \u201cour\u201d decision because it goes way beyond price.<\/p>\n<p>Cammie listened to the price pitch and said, <em>\u201c<\/em><em>Yeah, I keep forgetting that part!\u201d<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31607\" title=\"Untitled-5\" src=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/08\/Untitled-53.jpg?resize=592%2C329\" alt=\"\" srcset=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/08\/Untitled-53.jpg?resize=592%2C329 592w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/08\/Untitled-53-300x166.jpg 300w\" sizes=\"auto, (max-width: 592px) 100vw, 592px\" data-recalc-dims=\"1\" \/><\/em><\/p>\n<p><strong>After the Research \u2013 <\/strong><em>There are many factors that women consider in making their purchasing decision; but once the decision is made, nothing moves them to quickly make the purchase like a special or limited time offer.<\/em>\u00a0 <strong>Source: Q Interactive<\/strong><\/p>\n<p>In fact, Nielsen found that quality was the number one driver of brand loyalty across 95 percent of the countries, and was the key factor across 17 considerations.<\/p>\n<p>While coupons and \u201cdeals\u201d were important, being the lowest price didn\u2019t even make it into the top three selection criteria.<\/p>\n<p>The female consumer has held sway over product success or failure for years and perhaps nowhere has it become so apparent than in the consumer electronics industry.<\/p>\n<p>The CEA, with female advancement organizations, has undertaken a series of initiatives to raise women\u2019s visibility in the industry as well as help members address their wants\/needs.<\/p>\n<p>The CEA recently reported that women spend more on technology than men for their family and personal use.<\/p>\n<p><strong>Money Control<\/strong><\/p>\n<p>Last year, women accounted for $55 billion of the $96 billion spent on electronics gear. Working closely with women\u2019s advancement organizations, the CEA found that to increase their chances of meeting the female consumer\u2019s wants\/needs, firms need to do more than bathe the products in pink or some other girlish color.<\/p>\n<p>In addition, they and other researchers found that Coyotes, Cougars often change their communications and research habits when children enter the picture because they feel it\u2019s even more important to be in control of the family\/home situation\/environment.<\/p>\n<p>That could be one of the reasons Nielsen found that women not only felt more empowered, but also more stress.<\/p>\n<p><strong>Mobile Connection<\/strong><\/p>\n<p>The communications, connected shift is even more apparent in developing countries because mobile phones are more widely used than computers and the internet.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31608\" title=\"Untitled-6\" src=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/08\/Untitled-63.jpg?resize=363%2C308\" alt=\"\" srcset=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/08\/Untitled-63.jpg?resize=363%2C308 363w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/08\/Untitled-63-300x254.jpg 300w\" sizes=\"auto, (max-width: 363px) 100vw, 363px\" data-recalc-dims=\"1\" \/><\/p>\n<blockquote><p><strong>Dependents \u2013 <\/strong><em>The presence and age of children in the household shifts the importance of various feature\/smartphone activities.\u00a0 Children and available time make some activities more important than others.<\/em>\u00a0 <strong>Source:\u00a0 Placecast<\/strong><\/p><\/blockquote>\n<p>Today\u2019s smartphone makes it easier for them to coordinate family schedules as well as research family activities, daycare options, family purchases. They\u2019re also great for viewing\/managing family pictures as well as downloading\/playing games or music for the kids.<\/p>\n<p>That\u2019s a lot of work\/entertainment for a small communications device.<\/p>\n<p>While price isn\u2019t in the top three purchasing factors for women, there are ways to influence, swing the buying decision\u2026coupons, special offers.<\/p>\n<blockquote><p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31609\" title=\"Untitled-7\" src=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/08\/Untitled-72.jpg?resize=564%2C251\" alt=\"\" srcset=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/08\/Untitled-72.jpg?resize=564%2C251 564w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/08\/Untitled-72-300x133.jpg 300w\" sizes=\"auto, (max-width: 564px) 100vw, 564px\" data-recalc-dims=\"1\" \/>Coupons-to-Go \u2013 <\/strong><em>Women, even more than men, are interested in receiving coupons on their mobile device when they are considering a purchase.\u00a0 The challenge is that most marketers have either not embraced, or only cautiously embrace, mobile marketing activities.<\/em>\u00a0 <strong>Source &#8211; miBuys<\/strong><\/p><\/blockquote>\n<p>It sounds simple enough; but unfortunately, most companies\u2019 mobile marketing activities are still in the planning or toddler stages\u2026if they exist at all.<\/p>\n<p>Women are downloading more movies and music than men.<\/p>\n<p>They do the majority of game-playing across many of the platforms.<\/p>\n<p>And, they have higher \u201cpurchase intentions\u201d than men do when it comes to most electronics.<\/p>\n<p>While we \u2013 like most men \u2013 still agree with Sigmund Freud<em>, \u201cThe great question that has never been answered, and which I have not yet been able to answer, despite my thirty years of research into the feminine soul, is \u2018What does a woman want?\u2019\u201d<\/em><\/p>\n<p>The answer goes beyond just asking them, it requires getting them more involved in the industry and at increasingly more responsible technical, company positions.<\/p>\n<p>That\u2019s difficult in a male-dominated industry; but it has to be done because Coyotes, Cougars can be awful mean if things don\u2019t go the \u201cright\u201d way.<\/p>\n<p align=\"center\"><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31610\" title=\"Untitled-8\" src=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/08\/Untitled-82.jpg?resize=375%2C226\" alt=\"\" srcset=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/08\/Untitled-82.jpg?resize=375%2C226 375w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/08\/Untitled-82-300x180.jpg 300w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" data-recalc-dims=\"1\" \/>\u201cCoyote Ugly,\u201d<\/em> Photo Source: Touchstone Pictures<strong><\/strong><\/p>\n<p>Just remember, they could rise to Lil\u2019s position and say, <em>\u201cI never said I was your friend. I&#8217;m your boss and you knew the rules like everybody else.\u201d<\/em><\/p>\n<p>If that happens, the party\u2019s over and the rules could change.<\/p>\n<p>&nbsp;<\/p>\n<p align=\"center\"># # #<\/p>\n<p style=\"padding-left: 30px;\"><strong>by: G.A. &#8220;Andy&#8221; Marken<\/strong><\/p>\n<p style=\"padding-left: 30px;\"><strong> President<\/strong><\/p>\n<p style=\"padding-left: 30px;\"><strong> Marken Communications Inc.<\/strong><\/p>\n<p style=\"padding-left: 30px;\"><strong> <a href=\"mailto:Andy@markencom.com\">Andy@markencom.com<\/a><\/strong><\/p>\n<blockquote style=\"padding-left: 30px;\"><p>Please join us in our <a href=\"http:\/\/alienbabeltech.com\/abt\/index.php\" target=\"_blank\">Forums<\/a><\/p>\n<p>Become a Fan on <a href=\"http:\/\/www.facebook.com\/pages\/AlienBabelTech\/123268467142\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.facebook.com\/pages\/AlienBabelTech\/123268467142', 'Facebook']);\" target=\"_blank\">Facebook<\/a><\/p>\n<p>Follow us on <a href=\"http:\/\/twitter.com\/alienbabeltech\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/twitter.com\/alienbabeltech', 'Twitter']);\" target=\"_blank\">Twitter<\/a><\/p>\n<p>For the latest updates from ABT, please <a href=\"http:\/\/alienbabeltech.com\/main\/?feed=rss2\" target=\"_blank\">join our RSS News Feed<\/a><\/p>\n<p>Join our Distributed Computing teams<\/p>\n<ul>\n<li>Folding@Home &#8211; Team AlienBabelTech &#8211; 164304<\/li>\n<li>SETI@Home &#8211; Team AlienBabelTech &#8211; 138705<\/li>\n<li><a href=\"http:\/\/www.worldcommunitygrid.org\/reg\/viewRegister.do?teamID=3P39R3SRV1\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.worldcommunitygrid.org\/reg\/viewRegister.do?teamID=3P39R3SRV1', 'World Community Grid &#8211; Team AlienBabelTech']);\" target=\"_blank\">World Community Grid &#8211; Team AlienBabelTech<\/a><\/li>\n<\/ul>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Critical Half \u00a0 \u201cHey, this place is my home. And I&#8217;m not willing to risk everything I have on your personal life. It&#8217;s business, plain and simple.\u201d \u2013 Lil, \u201cCoyote Ugly,\u201d Touchstone Pictures, 2000&#46;&#46;&#46;<\/p>\n","protected":false},"author":396,"featured_media":31610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2533],"tags":[5688,1459,381,3943,7816,5099],"class_list":["post-31600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abt-news","tag-influence-purchasing-decision","tag-internet","tag-smartphone","tag-social-media","tag-technology","tag-women"],"_links":{"self":[{"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/posts\/31600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/users\/396"}],"replies":[{"embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/comments?post=31600"}],"version-history":[{"count":0,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/posts\/31600\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/media\/31610"}],"wp:attachment":[{"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/media?parent=31600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/categories?post=31600"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/tags?post=31600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}