{"id":32290,"date":"2012-10-27T16:12:33","date_gmt":"2012-10-27T15:12:33","guid":{"rendered":"http:\/\/alienbabeltech.com\/main\/?p=32290"},"modified":"2012-10-27T16:13:10","modified_gmt":"2012-10-27T15:13:10","slug":"showrooming-is-an-opportunity-retailers-shouldnt-refuse","status":"publish","type":"post","link":"http:\/\/alienbabeltech.com\/main\/showrooming-is-an-opportunity-retailers-shouldnt-refuse\/","title":{"rendered":"Showrooming is an Opportunity Retailers Shouldn\u2019t Refuse"},"content":{"rendered":"<p style=\"text-align: center;\" align=\"left\"><script type=\"text\/javascript\">\/\/ <![CDATA[\n                                                         google_ad_client = \"pub-7021221536180758\"; \/* 468x60, created 11\/11\/09 *\/ google_ad_slot = \"1949837292\"; google_ad_width = 468; google_ad_height = 60;\n\/\/ ]]><\/script><script type=\"text\/javascript\" src=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\">\/\/ <![CDATA[\n\n\/\/ ]]><\/script><\/p>\n<div class=\"mceTemp mceIEcenter\"><\/div>\n<h2 style=\"text-align: center;\"><strong>Showtime<\/strong><strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><\/h2>\n<div id=\"attachment_32291\" style=\"width: 217px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-32291\" class=\"size-full wp-image-32291\" title=\"Untitled-1\" src=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/10\/Untitled-13.jpg?resize=207%2C252\" alt=\"\" data-recalc-dims=\"1\" \/><p id=\"caption-attachment-32291\" class=\"wp-caption-text\">Image \u2013 \u201cThe Godfather,\u201d Paramount Pictures (1972)<\/p><\/div>\n<blockquote>\n<p style=\"text-align: left;\"><strong>Empowered Consumer \u2013 <\/strong><em>Mobile and web technologies haven\u2019t put today\u2019s retailers in a position they can\u2019t refuse but have helped give consumers complete information about products, services and outlets. A more enlightened consumer should help produce a happier customer and better relationship for all parties.<\/em><\/p>\n<\/blockquote>\n<p>Stop me if you heard this one \u2013 <em>\u201cA gal (or guy) comes into the store with her (or his) iPhone (or iPad) \u2026\u201d<\/em><\/p>\n<p><strong>So??<\/strong><\/p>\n<p>Now that \u201ceveryone\u201d is mobile\/web-enabled, we call it showrooming \u2013 visiting a store, checking out a product, leaving and buying somewhere else.<\/p>\n<p>According to tinfoil cap people, it\u2019s the reason retail stores are performing so poorly\u2026 all of the sales (and profits) are being sucked into the cloud and being consumed by etailers.<\/p>\n<p>But if it\u2019s true that online outlets are so devastating to brick and mortar stores, they should be enjoying 30-50 percent of the industry\u2019s total sales.<\/p>\n<p>Unfortunately, they have less than five percent of the PC\/CE sales, according to the Consumer Electronics Association (CEA).<\/p>\n<p>But they&#8217;re focused, better, determined so this may be their year.<\/p>\n<p>In fact, with the price of gas today, we\u2019re not even certain it\u2019s valid that people check the prices at other stores and go there to buy.<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-32292\" title=\"Untitled-2\" src=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/10\/Untitled-24.jpg?resize=565%2C365\" alt=\"\" srcset=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/10\/Untitled-24.jpg?resize=565%2C365 628w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/10\/Untitled-24-300x193.jpg 300w\" sizes=\"auto, (max-width: 565px) 100vw, 565px\" data-recalc-dims=\"1\" \/>Current Information \u2013 <\/strong><em>With mobile devices in hand consumers can map out their shopping and even obtain immediate coupons and special offers. Research can range from reading reviews of social media discussions and videos as well as finding the best price in the store and online. Despite the research, consumers still tend to purchase from the store they are visiting beyond price. <strong><\/strong><\/em><\/p>\n<\/blockquote>\n<p>My wife loves shopping \u2026 she\u2019ll do hours of research online looking at products, reviews, comparisons, availabilities, store locations, reputations.<\/p>\n<p>She\u2019ll grab her smartphone or tablet, go to the mall and shop for hours checking the product(s), checking off her \u201cto do\u201d list. And she may or may not buy.<\/p>\n<p>That\u2019s not showrooming \u2026 that\u2019s shopping!<\/p>\n<p>It\u2019s what people do.<\/p>\n<p>Especially this time of year.<\/p>\n<p>Especially this year.<\/p>\n<blockquote><p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-32293\" title=\"Untitled-3\" src=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/10\/Untitled-33.jpg?resize=413%2C562\" alt=\"\" srcset=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/10\/Untitled-33.jpg?resize=413%2C562 413w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/10\/Untitled-33-220x300.jpg 220w\" sizes=\"auto, (max-width: 413px) 100vw, 413px\" data-recalc-dims=\"1\" \/>Focused Shopping \u2013 <\/strong><em>Few people go out shopping today just to shop. They\u2019ve done extensive research at home on their computer and while shopping to ensure they have the most current information can answer their last-minute questions and even reserve the product for pickup so they make efficient use of their time. <\/em><\/p><\/blockquote>\n<p><strong>Storefront Advantage<\/strong><\/p>\n<p>If a person is in a store using his\/her phone or tablet to check out a product:<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 They are physically there thinking about buying something. (If they\u2019re using a tablet, research indicates they\u2019re really thinking hard about buying.)<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 You have them in your location, not somewhere else, so you\u2019re ahead of the game<\/p>\n<p>It\u2019s an opportunity to talk with and assist the customer. It\u2019s not just about selling them something, but developing a person-to-person rapport.<\/p>\n<p>Proactive retailers are providing salespeople with smartphones, tablets and apps so they can help the customer check reviews, availability and options.<\/p>\n<p>They\u2019re also delivering coupons, personalized discounts, anything to enrich the customer\u2019s in-store experience and build store loyalty.<\/p>\n<blockquote><p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-32294\" title=\"Untitled-4\" src=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/10\/Untitled-43.jpg?resize=472%2C313\" alt=\"\" srcset=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/10\/Untitled-43.jpg?resize=472%2C313 472w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/10\/Untitled-43-300x198.jpg 300w\" sizes=\"auto, (max-width: 472px) 100vw, 472px\" data-recalc-dims=\"1\" \/>Final Factor \u2013 <\/strong><em>All things being equal, today\u2019s consumer can show the sales associate or store manager the price of the product at other stores and request a price match; or, they can simply buy elsewhere. It isn\u2019t done to damage the retailer. In fact, the consumer has given the retailer the opportunity to save the sale and perhaps produce add-in\/add-on sales. <\/em><\/p><\/blockquote>\n<p>Simply matching a price shouldn\u2019t be a question this holiday season.<\/p>\n<p>Almost every retailer realizes consumers have instant access to just about everything, and many have said they\u2019ll match any price you show them (print, online, onphone, ontablet).<\/p>\n<p>Of course, with that precedent, consumers will expect it going forward \u2026 or else.<\/p>\n<p>As my dad often said, <em>\u201cThat\u2019s toothpaste you\u2019ll have a helluva\u2019 time putting back in the tube.\u201d<\/em><\/p>\n<p>But the business isn\u2019t any different today, just more efficient.<\/p>\n<p>Smart brands and retailers have seen the future and have spent the past year developing in-store, on-line, on-device apps that help and guide the consumer to the best product for her\/him.<\/p>\n<blockquote><p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-32295\" title=\"Untitled-5\" src=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/10\/Untitled-53.jpg?resize=462%2C348\" alt=\"\" srcset=\"http:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/10\/Untitled-53.jpg?resize=462%2C348 462w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/10\/Untitled-53-300x225.jpg 300w\" sizes=\"auto, (max-width: 462px) 100vw, 462px\" data-recalc-dims=\"1\" \/>Let Me Help You <em>\u2013 <\/em><\/strong><em>Increasingly, brands and retailers have introduced their own web and mobile apps to develop a stronger relationship with the customer. Outlets are making mobile apps available to customers that will make it easier to track their purchases and also enable the retailer to provide more intelligent, more targeted product and promotional offers.<\/em> <strong><\/strong><\/p><\/blockquote>\n<p>But as long as they\u2019re in your store, give them something that will enhance their shopping experience&#8211;you know \u2026 customer assistance.<\/p>\n<p>This is the opportunity to offer ideas, suggestions that not only help the customer (something he\/she didn\u2019t think about) but also build sales and profits \u2026 accessories.<\/p>\n<p>Say the consumer buys an interactive HD TV. What about:<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Medium to high-end surround sound<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Streaming video service<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 An enhanced sound bar<\/p>\n<p>Say the customer is using an iPhone5 or iPad. What about:<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 External speakers for better audio experience when they watch content<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Richer tone earbuds\/headphones<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Protective case, add-on keyboard or other accessories to protect\/personalize their mobile device<\/p>\n<p>Sales improve, profits improve and customer loyalty increases because your staff paid attention to\/aiding the customer, not just ringing up the sale and moving on.<\/p>\n<p>That\u2019s what customer assistance\/service is all about \u2026 listening, suggesting, helping.<\/p>\n<p>That\u2019s where the retail store has the advantage, which is why some retailers are changing the title of their staff from salesperson or sales associate to customer associate.<\/p>\n<p>It\u2019s a little thing but a big change in mindset!<\/p>\n<p><strong>Advantage Online<\/strong><\/p>\n<p>According to Pew Research, younger Millennials, the connected generation and boomers have taken to online buying for a lot more reasons than price.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong><\/strong><\/p>\n<blockquote><p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-32296\" title=\"Untitled-6\" src=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/10\/Untitled-62.jpg?resize=418%2C300\" alt=\"\" srcset=\"http:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/10\/Untitled-62.jpg?resize=418%2C300 418w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/10\/Untitled-62-300x215.jpg 300w\" sizes=\"auto, (max-width: 418px) 100vw, 418px\" data-recalc-dims=\"1\" \/>Online Option<\/strong> \u2013 <em>Millennials who have grown up online and boomers are the fastest growing age groups that find it fast, easy, convenient and trouble-free to shop online. It\u2019s not just a matter of price.<\/em><\/p><\/blockquote>\n<p>In fact, price is much lower on the priority list, especially when you look at rising stars in the online arena like Zappos, macsales, Gilt Groupe and yes, Amazon, as well as retailers that have become effective in both spaces like Nordstrom\u2019s, JC Penney and others.<\/p>\n<p>This year, in anticipation of a significant increase in online research activity (and hopefully sales), the major PC\/CE sites have been constantly upgrading their servers, software, search activities, carts and offers.<\/p>\n<p>Just as with brick and mortar retailers, the 4<sup>th<\/sup> quarter is a peak selling\/customer service period.<\/p>\n<div id=\"attachment_32297\" style=\"width: 573px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-32297\" class=\" wp-image-32297\" title=\"Untitled-7\" src=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/10\/Untitled-72.jpg?resize=563%2C214\" alt=\"\" srcset=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/10\/Untitled-72.jpg?resize=563%2C214 626w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/10\/Untitled-72-300x114.jpg 300w\" sizes=\"auto, (max-width: 563px) 100vw, 563px\" data-recalc-dims=\"1\" \/><p id=\"caption-attachment-32297\" class=\"wp-caption-text\">Source \u2013 eConsultant<\/p><\/div>\n<blockquote><p><strong>Growth On the Go \u2013 <\/strong><em>Etailers have spent the entire year tuning and refining every aspect of their online store to help customers buy. The newest option, mobile commerce, is just beginning to find its way, giving consumers an even more immediate opportunity to take advantage of coupons, special offers and purchases. <\/em><\/p><\/blockquote>\n<p>The etailers who rise to the top are those that build depth and breadth into their sites:<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Comprehensive product information<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Comparisons<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Application information<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Customer review of \u201cstore,\u201d product postings<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Open online user forums<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Online, onphone sales, support experts<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 How to documentation, videos<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 No question, no hassle return policies<\/p>\n<div id=\"attachment_32298\" style=\"width: 276px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-32298\" class=\"size-full wp-image-32298\" title=\"Untitled-8\" src=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/10\/Untitled-82.jpg?resize=266%2C197\" alt=\"\" data-recalc-dims=\"1\" \/><p id=\"caption-attachment-32298\" class=\"wp-caption-text\">Image Source \u2013 Gigaom<\/p><\/div>\n<blockquote>\n<p style=\"text-align: left;\">\u00a0<strong>Shopping Position \u2013 <\/strong><em>Perhaps retailers should worry less about the possibility of showrooming and more about people who don\u2019t even leave the comfort of home to shop around town, around the country, around the world. Retailers are rushing to ensure their websites are handled properly by all devices because a growing volume of sales will be either web influenced or web impacted in the years ahead. <\/em><\/p>\n<\/blockquote>\n<p>For some of us though nothing beats the convenience of being able to kick back on the sofa or in a chair to do your shopping.<\/p>\n<p>After all, the world of information is at your fingertips; and in a few minutes, you can know more than you want to know about the product, service, etailer\/retailer.<\/p>\n<p align=\"center\"><strong>Gathering Information Before Purchasing Online<\/strong><\/p>\n<div id=\"attachment_32299\" style=\"width: 435px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/10\/Untitled-92.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-32299\" class=\" wp-image-32299\" title=\"Untitled-9\" src=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/10\/Untitled-92.jpg?resize=425%2C337\" alt=\"\" srcset=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/10\/Untitled-92.jpg?resize=425%2C337 425w, http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/10\/Untitled-92-300x237.jpg 300w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\" data-recalc-dims=\"1\" \/><\/a><p id=\"caption-attachment-32299\" class=\"wp-caption-text\">Source \u2013 Forrester<\/p><\/div>\n<blockquote><p><strong>No Hiding \u2013 <\/strong><em>With just a few minutes of browsing online, customers can learn about brands, their quality and their reputation. They can also read professional and consumer reviews and comments about both the product and the retailer (store front and etailer) to make intelligent buying decisions. <\/em><\/p><\/blockquote>\n<p>We\u2019ve been in Nordstrom\u2019s with the wife and watched associates check for clothes\/shoes in her size in-store, regionally and on-line.<\/p>\n<p>Quickly, effortlessly, enthusiastically, they got her exactly what she wanted and in a few days it was delivered.<\/p>\n<p>That\u2019s called customer service.<\/p>\n<p>She\u2019s not real happy when I grab the iPad, stretch out and do a little shopping at Nordy\u2019s online store or macsales for tech products\/accessories because I tend to get carried away.<\/p>\n<p>It\u2019s just way too easy to add this, that, these, those to the cart; checkout and in a few days a great package arrives.<\/p>\n<p>A few weeks later, a great credit card bill arrives and we have \u201cthat talk\u201d\u2026again.<\/p>\n<p><strong>Consumer Experience<\/strong><\/p>\n<p>It\u2019s probably why she encourages me to use my computer for work, iPad for games, smartphone for calls, texting.<\/p>\n<p>Mobile devices haven\u2019t \u201cencouraged\u201d people to shop around because they\u2019ve been doing that since the days of bartering.<\/p>\n<p>They have empowered consumers, not just about price but about options, comparisons and the things you don\u2019t really think about standing in front of that huge interactive TV set with the awesome tuned-signal image.<\/p>\n<p>In an instant, anyone can pull out his\/her device and text\/call friends\/family, use their browser for product information\/reviews, check product comparisons, search for coupons, make the purchase.<\/p>\n<p>That purchase could be in-store, on the store\u2019s website\/etail location or at a \u201cstand-alone\u201d etailer.<\/p>\n<p>Etailers like macsales have the advantage because they\u2019re open 24&#215;7 and make it fast and easy to move through the store to find the items people want (or didn\u2019t know they wanted), easy to purchase and exchange.<\/p>\n<div id=\"attachment_32300\" style=\"width: 273px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/10\/Untitled-10.jpg\"><strong><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-32300\" class=\" wp-image-32300\" title=\"Untitled-10\" src=\"http:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2012\/10\/Untitled-10.jpg?resize=263%2C198\" alt=\"\" data-recalc-dims=\"1\" \/><\/strong><\/a><p id=\"caption-attachment-32300\" class=\"wp-caption-text\">Image \u2013 \u201cThe Godfather,\u201d Paramount Pictures (1972)<\/p><\/div>\n<blockquote><p><strong>Sales or Assistance-<\/strong><em>Today\u2019s retail outlets shouldn\u2019t view showrooming as a threat but rather an opportunity to develop a more positive, helpful relationship with the consumer and guide them to the best product for him\/her.<\/em><\/p><\/blockquote>\n<p>The retailer has the advantage because the customer associate is standing next to the consumer showing product\/benefits, giving advice and assistance.<\/p>\n<p>If the retailer has competitive pricing, inviting display\/layout and a well-trained\/motivated team; they can make additional product\/accessory recommendations that improve customer satisfaction.<\/p>\n<p>Well yes, that improves sales and profits online and offline.<\/p>\n<p>Keeping the customer happy is good for your long-term health.<\/p>\n<p align=\"center\"># # #<\/p>\n<p>&nbsp;<\/p>\n<h2>By G.A. \u201cAndy\u201d Marken<\/h2>\n<p><strong> President<\/strong><\/p>\n<p><strong> Marken Communications, Inc.<\/strong><\/p>\n<p><strong> <\/strong><a href=\"mailto:Andy@markencom.com\">Andy@markencom.com<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<blockquote style=\"padding-left: 30px;\"><p>Please join us in our <a href=\"http:\/\/alienbabeltech.com\/abt\/index.php\" target=\"_blank\">Forums<\/a><\/p>\n<p>Become a Fan on <a href=\"http:\/\/www.facebook.com\/pages\/AlienBabelTech\/123268467142\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.facebook.com\/pages\/AlienBabelTech\/123268467142', 'Facebook']);\" target=\"_blank\">Facebook<\/a><\/p>\n<p>Follow us on <a href=\"http:\/\/twitter.com\/alienbabeltech\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/twitter.com\/alienbabeltech', 'Twitter']);\" target=\"_blank\">Twitter<\/a><\/p>\n<p>For the latest updates from ABT, please <a href=\"http:\/\/alienbabeltech.com\/main\/?feed=rss2\" target=\"_blank\">join our RSS News Feed<\/a><\/p>\n<p>Join our Distributed Computing teams<\/p>\n<ul>\n<li>Folding@Home &#8211; Team AlienBabelTech &#8211; 164304<\/li>\n<li>SETI@Home &#8211; Team AlienBabelTech &#8211; 138705<\/li>\n<li><a href=\"http:\/\/www.worldcommunitygrid.org\/reg\/viewRegister.do?teamID=3P39R3SRV1\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.worldcommunitygrid.org\/reg\/viewRegister.do?teamID=3P39R3SRV1', 'World Community Grid &#8211; Team AlienBabelTech']);\" target=\"_blank\">World Community Grid &#8211; Team AlienBabelTech<\/a><\/li>\n<\/ul>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Showtime\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Empowered Consumer \u2013 Mobile and web technologies haven\u2019t put today\u2019s retailers in a position they can\u2019t refuse but have helped give consumers complete information about products, services and outlets. A more enlightened consumer&#46;&#46;&#46;<\/p>\n","protected":false},"author":396,"featured_media":32300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2533,7],"tags":[5849,5852,5850,5848,5851],"class_list":["post-32290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abt-news","category-technology","tag-online-shopping","tag-price-comparisons","tag-showrooming","tag-smartphone-shopping","tag-storefront-advantage"],"_links":{"self":[{"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/posts\/32290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/users\/396"}],"replies":[{"embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/comments?post=32290"}],"version-history":[{"count":0,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/posts\/32290\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/media\/32300"}],"wp:attachment":[{"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/media?parent=32290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/categories?post=32290"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/tags?post=32290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}