{"id":39414,"date":"2013-11-09T14:45:45","date_gmt":"2013-11-09T14:45:45","guid":{"rendered":"http:\/\/alienbabeltech.com\/main\/?p=39414"},"modified":"2013-11-09T17:25:12","modified_gmt":"2013-11-09T17:25:12","slug":"data-apocalypse","status":"publish","type":"post","link":"http:\/\/alienbabeltech.com\/main\/data-apocalypse\/","title":{"rendered":"Data Apocalypse"},"content":{"rendered":"

Today Is Going By So Fast, Maybe We Can Save It \u2026Tomorrow<\/span><\/b><\/p>\n

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\u201cEveryone gets everything he wants. They gave me one. Brought it up to me like room service. It was a real choice mission. I never wanted another.\u201d <\/span><\/i>Willard, \u201cApocalypse Now,\u201d United Artists, 1979<\/span><\/b><\/p>\n

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The best thing about conferences is that you get to hear about all the newest things and learn how great things are \u2026 going to be.<\/span><\/p>\n

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At Storage Network World (SNW), we learned how much easier life was going to be for IT folks when they really start using Software-Defined Storage (SDS).<\/span><\/p>\n

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At the recent Cloud Expo, we discovered that IT folks are just like the rest of us. They don\u2019t worry about their data\/content management issues; they just park them it in the cloud.\u00a0 <\/span><\/span><\/p>\n

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All of the personal (and business) stuff that you create \u2013 with your new tablet\u2019s 32GB of storage; new smartphone with 32GB of storage; new ultrabook or notebook with your choice of 256 GB of SSD or 1TB HD \u2013 it all goes into the cloud.<\/span><\/p>\n

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\u00a0<\/span>You put it there for \u201clater\u201d at places like Facebook, Google, YouTube, DropBox, you name it.\u00a0 <\/span><\/span><\/p>\n

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Computers Count<\/span><\/b><\/p>\n

Sure, you look down on us when we mumble the word \u201ccomputer;\u201d but the device we previously called a computer took a breather from sales for a year or so and yes, it has changed\/been redefined.<\/span><\/p>\n

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IDC says PCs include desktops, portables, mini-notebooks and workstations; not handhelds, x86 servers or tablets.<\/span><\/p>\n

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Gartner says, they include desk-based PCs and mobile PCs, including mini-notebooks; not tablets.<\/span><\/p>\n

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Jon Peddie Research redefines the category slightly to include X86-based devices and says overall, the \u201crefreshed\u201d category sales are increasing slightly through 2014.<\/span><\/p>\n

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Strategic Analytics\u2019 recent U.S.\/EU consumer survey agreed because they found that <\/span>nearly 23 percent of respondents are very or somewhat likely to buy a portable PC during the next year, compared to less than 17 percent in the same period a year ago.<\/span><\/p>\n

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It\u2019s a good thing, because we looked at data center storage sales and the capacity certainly wasn\u2019t being added there.<\/span><\/p>\n

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It turns out you aren\u2019t dumping all of that fantastic content of yours in the data center for storage and you aren\u2019t carrying it around with you on your mobile device (tablet, smartphone).\"Untitled-2\"<\/a><\/span><\/p>\n

Storage Homes \u2013 <\/span><\/i><\/b>For a number of years, IT managers were worrying how they would store and protect not just their vital data but also all of the content\/information people comingled with their personal stuff on their mobile devices and parked in the data center. It turns out people are a little more focused on protecting their content so they store it on their systems, in their homes.\u00a0 <\/span><\/span><\/i><\/p>\n

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Nope, true to form, you\u2019re banking close to home.<\/span><\/p>\n

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You\u2019re keeping your stuff \u2013 business\/personal \u2013 on your computer and home server. After all, no self-respecting hacker\/whacker would bother to dig there when there are so many easy places to pick out there in public!<\/span><\/p>\n

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Looking to beat the cyberthieves, Kilgore said, \u201c<\/span>I love the smell of napalm in the morning.\u201d<\/span><\/i><\/p>\n

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Digital Content<\/span><\/b><\/p>\n

Once the Internet, Web and other money-making places took hold, folks went crazy with their digital business, creative, personal, healthcare, governmental content production.\u00a0 <\/span><\/span><\/p>\n

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Appy World \u2013 <\/span><\/i><\/b>With the advent of portable computing and mobile devices, individuals and organizations were able to develop millions of apps to make it easier to create, work, exchange information\/content and be entertained anywhere. Equally important were the Web 2.0 locations that let you store and share all of that important stuff.\u00a0 <\/span><\/span><\/i><\/p>\n

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You know, that\u2019s how Google built its global profit-producing machine \u2026 on the back of your fantastic work, fantastic content.<\/span><\/p>\n

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But you don\u2019t mind because as they say, \u201cany exposure is good exposure.\u201d<\/i><\/span><\/p>\n

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Really?<\/span><\/i><\/b><\/p>\n

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That\u2019s you, not me but it doesn\u2019t really matter because the world is drowning in digital whatever \u2013 good, bad, indifferent.<\/span><\/p>\n

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Wikipedia does a good job of explaining it and impressing you.<\/span><\/p>\n

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Data Storm \u2013 <\/span><\/i><\/b>It is difficult to <\/b>remember when the data and content you wanted wasn\u2019t instantly at hand. Mobile computing devices, the Internet and Web put the stuff in your hands instantly. The problem is that nearly all of the material you use for business or pleasure only exists digitally and needs to be saved, preserved for future generations.\u00a0 <\/span><\/span><\/i><\/p>\n

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The Wikipedia site estimates that 98 times more data exists today than was around in 1986.<\/span><\/p>\n

A McKinsey researcher made the figure even more impressive by noting that more data was produced in the past five years than was produced since the first papyrus library.<\/span><\/p>\n

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The scary part is \u2026 much of that information solely exists in digital format<\/i>.<\/span><\/p>\n

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As Chef said, \u201c<\/span>I don’t care where it goes as long it ain’t here.\u201d<\/span><\/i><\/p>\n

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But if you take a closer look at those data stacks, you\u2019ll notice that much of it isn\u2019t what we call active data \u2013 you know the stuff that is accessed, used, moved around, worked with.<\/span><\/p>\n

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An executive at EMC recently noted that 95 percent of the content\/data that is prepared is ever used or touched by computers or people.\u00a0 <\/span><\/span><\/p>\n

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And the longer it sits in storage somewhere, the less likely it is to be used except when really, really needed.\"Untitled-5\"<\/a><\/span><\/p>\n

Frozen in Time \u2013 <\/span><\/i><\/b>If data is going to be used, mined, shared, repurposed; most experts say it will be used\/viewed in the first 60 days. Thereafter, access falls off dramatically, even though it some \u2013 if not all \u2013 of the information should be retained for historical or legal purposes.\u00a0 <\/span><\/span><\/i><\/p>\n

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A researcher at SNW noted that 75 percent of data prepared and stored is what we call fixed data.\u00a0 <\/span><\/span><\/p>\n

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Legal Content<\/span><\/b><\/p>\n

Fixed data is enterprise data that sits for extended periods but is required by legal compliance, regulations or it is precious IP (intellectual property \u2013 patent) information that could have real value down the road.<\/span><\/p>\n

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Just look at what Kodak, Nokia and a number of others recently received when they sold their patent libraries \u2026 lotsa\u2019 money!\u00a0 <\/span><\/span><\/p>\n

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That\u2019s the kind of stuff the cloud people say is best put in their clouds \u2013 public and private.<\/span><\/p>\n

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You know, those big power-hungry facilities located in central Washington where Microsoft, Google and others have their data storage farms.\"Untitled-6\"<\/a><\/span><\/p>\n

Data Farming \u2013 <\/span><\/i><\/b>It\u2019s hard to believe that the guy in the picture is a data farmer. No, the building to the left isn\u2019t a data farm; it is to the right of him in central Washington. Cloud storage sounds great when you say it but the storage is done in ultra-large data centers like the one in the background built around the globe, often clustered where they have access to cheap power to meet their electrical and air conditioning requirements.\u00a0 <\/span><\/span><\/i><\/p>\n

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Microsoft alone \u2013 and the others spread around the river and around the globe are similar \u2013 they use enough electricity to power about 29,000 American homes.<\/span><\/p>\n

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The largest locations for large data centers looking for huge amounts of extra power are China and Brazil with India, Mexico and Russia also being close to the top of the facility and DC investment growth locations.\u00a0 <\/span><\/span><\/p>\n

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That\u2019s fine for the 40K plus data centers huddled around cheap power facilities around the globe; but the truth is, your data has reached the point where we are flying without a safety net.<\/span><\/p>\n

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Active Storage<\/span><\/b><\/p>\n

Even SDS only handles the needs of organizations and individuals for short-term, active data.<\/span><\/p>\n

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None of the cloud service providers (CSPs) really focus on long-term, reliable, standard and persistent focus on ways to protect and preserve data, information, content. Not just for the 5-10 years they are in the IT management job but 20-50 plus years when that content\/data may be even more valuable than the Big Data mining for customer information that we focus on today.\u00a0 <\/span><\/span><\/p>\n

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Willard looked at the situation and said, \u201c<\/span>Sir, I am unaware of any such activity or operation – nor would I be disposed to discuss such an operation if it did in fact exist\u201d\"Untitled-7\"<\/a><\/span><\/i><\/p>\n

Cheap Storage \u2013 <\/span><\/i><\/b>As quickly as storage device manufacturers \u2013 flash, HD, tape, optical \u2013 produce media, organizations and individuals rush to fill the devices. Much of the content is white-noise (material not worth saving) but even then, keeping ahead of daily storage needs is difficult, let alone long-term storage\/retention.\u00a0 <\/span><\/span><\/i><\/p>\n

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IDC (and EMC, which sponsors the firm\u2019s annual storage report) note that even with storage media being so cheap and readily available, there is still more data around than places to store it.<\/span><\/p>\n

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The company warns the industry that there is not just one storage solution but there needs to be a complete range of well-planned out, well-executed storage strategy solutions that meet the needs of organizations, individuals and data.<\/span><\/p>\n

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Even with the solutions being used today, the common approach is to focus on:<\/span><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>High-speed, rapid information access (SSD)<\/span><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Big, cheap, decently fast devices (HD) for archiving<\/span><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>If you absolutely have to use tape for frozen archiving, keep your fingers crossed no one will ask for it, access it<\/span><\/p>\n

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Isn\u2019t it ironic that:<\/span><\/p>\n