09-07-2017, 09:09 PM
https://www.techpowerup.com/236826/do-in...l-sanction
Quote:Over the past couple of months, inflation in AMD Radeon GPU prices, in part fueled by silicon shortages, and in part by non-gamers (read: crypto-currency miners) buying up graphics cards, have impacted the AMD Radeon brand in the eyes of its target audience - PC gamers and graphics professionals. It was initially believed that market forces are driving the inflation, and that AMD had little to do with the price inflation. We then uncovered a clue that not just end-users, but even retailers are being sold AMD Radeon graphics cards at prices way above AMD's launch SEP. A Tweet by an official AMD Twitter handle shows that inflated AMD Radeon graphics card prices has the company's official sanction.
"@AMDGaming," a verified Twitter handle held by AMD, which promotes the company's products targeted at gamers, such as AMD Radeon graphics cards, and Ryzen processors; posted a promotion in which an XFX branded Radeon RX 570 graphics card, which is being sold at USD $279, including a free coupon for a "Quake Champions" pack free, was made to appear as if at its price, it's a great deal. The RX 570 was launched at USD $169 for the 4 GB variant, and $199 for the 8 GB variant. The XFX Radeon RX 570 4 GB RS (the card being marketed in the Tweet) was launched at $179. The Tweet was met with angry reactions for how blatantly AMD was marketing price-inflated Radeon graphics cards, without actually doing something about taming the prices.

