10-17-2018, 04:02 AM
https://www.tomshardware.com/reviews/nvi...,5855.html
Quote:But here we are more than two months out from the Turing launch, and Nvidia doesn’t have a whole lot to show for its effort, other than a trio of high-priced cards that are consistently failing to arrive in stores at their promised starting prices.
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A quick look at Newegg and Amazon tells us that most RTX 2080 cards are selling for more than the premium Founders Edition pricing (north of $800 in the US and £600 in the UK), nowhere near $700. And the same is generally true of third-party RTX 2080 Ti cards—if you can find them in stock. As we wrote this on the official launch day of the RTX 2070, third-party variants of that card weren’t yet showing up for sale. And Nvidia’s own product page had a “Notify Me” button for its $599 FE variant (£549 UK), which will presumably arrive on October 17th as promised. But recent history tells us it’s extremely unlikely that we’ll see a 2070 card anywhere near its promised $499 starting price anytime soon.
Of course, card scarcity and inflated prices are nothing new for graphics card launches—I remember paying about $30 (22.74 pounds) over MSRP for my ATI Radeon HD 2600 XT in the weeks after it launched in mid-2007. But a $30 premium is a lot easier to tolerate than $100 or more.
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The bigger issue is why Nvidia is, in effect, over-promising and under-delivering with its RTX lineup--at least here in the early days of Turing card availability. Of course the company will rightly say it doesn’t have control over the price of third-party cards or when developers push out new games or updates. But with no new high-end cards from AMD on the market yet either, it’s unclear why Nvidia launched these cards when it did, rather than wait a few months. And of course it could have sold its own Founders Edition cards at slightly lower prices, pushing its third-party partners to be competitive.
We’re sure to see more than a few enticing games with ray tracing and DLSS features by 2019. By then the stock of 10 series cards may have dried up, and we’ll be able to actually evaluate the RTX cards on their key new features.
Until then, many looking for value in the high-end card market will likely keep looking to older cards--or waiting to see what AMD can deliver with Navi. Even if Navi only brings enough competition to bring down prices on today’s Turing offerings, that will be a boon for Nvidia’s sales numbers. Hopefully more RTX cards in consumers hands will also entice more game developers to push through features that take advantage of the uniqueness of Nvidia’s Turing hardware.

