07-19-2016, 09:51 PM
https://www.techpowerup.com/reviews/NVID...60/31.html
Quote:NVIDIA has given us an MSRP of $249 for the GTX 1060, again we are seeing a Founders Edition (the card in this review), that's priced higher than the base price, $299 in this case. Even at $299, pricing is quite decent, offering Performance per Dollar slightly better than GTX 970, which flew off the shelves. It's also a better deal than GTX 1070, in a lower performance bracket though, which in my opinion is ideal for 1080p gamers. AMD's RX 480 is a better deal though, but comes with worse overclocking/power/noise/heat. Psychologically the $299 price point is a bit much, because it is $100 higher than the $199 that AMD promised for RX 480, and still 70 bucks more than what you can actually buy AMD product for. If GTX 1060 was more like $279, then the $50 difference would certainly lure in buyers to save up just a bit more money to be able to afford the GTX 1060. Soon we will be seeing custom design cards for GTX 1060 (some even today) and custom design RX 480s should be out real soon too, which could shift the balance slightly, but overall I'd say GTX 1060 comes out a winner over RX 480. All these considerations were assuming that GTX 1060 pricing will gravitate towards the Founders Edition price of $299 - just like it is happening right now with GTX 1070 and GTX 1080. Should there be actual GTX 1060 cards in the market at $249, then this will destroy any hopes of AMD, because then GTX 1060 will beat it in Performance per Dollar too, with no clear wins left for AMD to convince potential buyers.