(PR) "From Max Payne to Alan Wake: Creating Intellectual Properties the Remedy Way"
Finnish-based Independent Developer Will Give an Inside View of Their Work on Intellectual Properties from Max Payne to Alan Wake
Matias Myllyrinne, Managing Director of Remedy Entertainment, and independent developer of the acclaimed Max Payne series, will deliver a keynote at this year’s Game Developers Conference(R) Europe (GDC Europe). In his keynote address entitled, "From Max Payne to Alan Wake: Creating Intellectual Properties the Remedy Way," Myllyrinne will share the key principles that have guided the company over the years in developing its games. He will touch on the company’s explicit goal to remain small, independent, and passionate about creating new IP, and will try to answer a very important question: how can boutique European studios create large games, compete and succeed in a quickly changing and ever-growing games industry?
As one of the key figures behind the company’s success, Myllyrinne is responsible for handling Remedy’s business affairs. Since joining the company in 1999, he has helped build Remedy into one of the world’s leading independent game developers. Remedy’s "Alan Wake" is the new psychological action thriller coming to Xbox in Spring 2010. It follows the writer Alan Wake as he battles dark forces against him and unravels the mystery behind his fiancee’s disappearance.
"Remedy revolutionized the action genre with Max Payne in 2001," said Frank Sliwka, Vice President European Business Development of Think Services Game Group. "Their keynote exemplifies a success story of high quality games produced in Europe and enjoyed worldwide. We are honored to welcome Myllyrinne to the stage."
"GDC Europe gives us the ideal platform to present our ideas with the European game developer scene," said Matias Myllyrinne.
GDC Europe will take place August 17-19 at the Cologne Congress East Center in Cologne, Germany in conjunction with gamescom. To learn more about the keynotes and speaker line-up, registration and exhibiting opportunities, visit: www.gdceurope.com.
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