{"id":25317,"date":"2011-04-16T02:39:51","date_gmt":"2011-04-16T01:39:51","guid":{"rendered":"http:\/\/alienbabeltech.com\/main\/?p=25317"},"modified":"2011-04-16T15:15:30","modified_gmt":"2011-04-16T14:15:30","slug":"nab-day-3-4-creative-production-is-in-the-cloud","status":"publish","type":"post","link":"https:\/\/alienbabeltech.com\/main\/nab-day-3-4-creative-production-is-in-the-cloud\/","title":{"rendered":"NAB Day 3, 4 &#8211; Creative Production is in the Cloud"},"content":{"rendered":"<p><script type=\"text\/javascript\">\/\/ <![CDATA[\n    google_ad_client = \"pub-7021221536180758\"; \/* 468x60, created 11\/11\/09 *\/ google_ad_slot = \"1949837292\"; google_ad_width = 468; google_ad_height = 60;\n\/\/ ]]><\/script><br \/>\n<script src=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\" type=\"text\/javascript\">\n<\/script><\/p>\n<blockquote>\n<h6><span style=\"color: #00ccff;\">The following is by G. A . &#8220;Andy&#8221; Marken, President of <a href=\"http:\/\/www.markencom.com\/index.htm\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.markencom.com\/index.htm', 'Marken Communications']);\" ><span style=\"color: #00ccff;\">Marken Communications<\/span><\/a><span style=\"color: #00ccff;\"> Inc. He has kindly given us permission to republish his thought-provoking article. As with everything that we publish at AlienBabelTech, the opinions expressed are solely those of the individual writer and do not necessarily reflect the views and the <strong>opinions of the rest of the ABT staff.<\/strong><\/span><\/span><strong><span style=\"color: #00ccff;\"> <\/span><span style=\"color: #00ccff;\"><span style=\"color: #00ccff;\"> \u2013Mark Poppin,<\/span> <span style=\"color: #00ccff;\">ABT Senior Editor<\/span><\/span><\/strong><\/h6>\n<\/blockquote>\n<p>This year\u2019s NAB gave us two \u201cAh Ha\u201d moments.<\/p>\n<p>First, there are no real centralizing movie, TV show production enclaves anymore.<\/p>\n<p>The industry may make its money on good ideas creatively executed, but the industry\u2019s spirits rest in huge \u2013 and we mean huge \u2013 storage libraries spread around the country, around the globe.<\/p>\n<p>But before we discuss what was new, better, ready for use tomorrow, we need to do a little clean-up from the first two days.<\/p>\n<p><strong>The Other Tools<\/strong><\/p>\n<blockquote><p><strong><a href=\"https:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-14.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25318\" title=\"Untitled-1\" src=\"https:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-14.jpg?resize=628%2C343\" alt=\"\" srcset=\"https:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-14.jpg 628w, https:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-14-300x163.jpg 300w\" sizes=\"auto, (max-width: 628px) 100vw, 628px\" data-recalc-dims=\"1\" \/><\/a>Previews \u2013 <\/strong>Like showing the previews of an upcoming movie, Apple showed off the very best features of the newest version of Final Cut Pro which will be available later this summer.\u00a0 <strong>Source &#8211; Apple<\/strong><\/p><\/blockquote>\n<p>Apple, in their typical fashion, showed without showing the next generation of Final Cut Pro.<\/p>\n<p>They called it a sneak peak because even though it has been rebuilt from the ground up, it shows that the fruit company is going to continue to be a big player in professional content production.<\/p>\n<p>Typically, it was a beautifully orchestrated event that got you all excited but you couldn\u2019t really put your finger on what got your motor running other than the price &#8212; $299.<\/p>\n<p>Compared to the $500 &#8211; $3,000+ systems that were introduced, you probably wouldn\u2019t do all your movie work with Final Cut Pro unless you worked for Disney because their biggest shareholder is\u2026<strong><em>yep!<\/em><\/strong><\/p>\n<p>Like the rest of Tellywood, you\u2019ll have to see what is finally delivered mid-year; but it\u2019s going to be good enough for a whole lot of event videographers and Indies.<\/p>\n<p>But when it comes to the money shot, Avid isn\u2019t rolling over&#8211;even though Apple\u2019s Schiller took a swipe at Avid during their event.<\/p>\n<p>Of course, Apple slapped Adobe as well \u2026 and sidestepped Autodesk.<\/p>\n<p>Avid\u2019s CEO Greenfield reminded the show attendees that Avid continues to be committed to the professional who use NLE (nonlinear editing) products to make a living.<\/p>\n<p>Avid finally showed off a new, enhanced version of Media Composer, previewed a family of 3D tools and showed they know how the pros work with some exciting workflow\/storage solutions.<\/p>\n<h1>Show n Tell<\/h1>\n<p><strong> <\/strong><\/p>\n<blockquote><p><a href=\"https:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-23.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25319\" title=\"Untitled-2\" src=\"https:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-23.jpg?resize=472%2C346\" alt=\"\" srcset=\"https:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-23.jpg 472w, https:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-23-300x219.jpg 300w\" sizes=\"auto, (max-width: 472px) 100vw, 472px\" data-recalc-dims=\"1\" \/><\/a><strong>Movie Theater \u2013 <\/strong>While the iPad and other tablets were in abundance at NAB for people to show off videos of their solutions and features, no one claimed that these were the production systems of tomorrow.\u00a0 A couple of news announcements said sales were off, giving a wide range of reasons including marketshare theft by tablets.\u00a0 But the game\/movie personal devices are a long way from being used to produce serious movies, TV shows.\u00a0 <strong>Source &#8211; Apple<\/strong><\/p><\/blockquote>\n<p>While a couple of reports were published during the week saying personal computers are a fading breed, none of the solutions folks \u2013 even Apple \u2013 showed you how you could now do your post production on a tablet.<\/p>\n<p>Oh sure, they used them to show videos\/movies of their work, but that work was done on \u201creal\u201d computers.<\/p>\n<p>Folks who make their living doing this creative, delivery work admit they play games and watch TV\/movies on an iPad (it is still the only serious one), but when they get to work they want nothing to stand in their way, nothing to slow them down.<\/p>\n<p>Real women (and men) use real tools!<\/p>\n<p><strong>Real Digital<\/strong><\/p>\n<p>Nearly all of the new cameras\/systems were digital (tapeless).<\/p>\n<p>That\u2019s probably a great thing since:<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The leading pro tape manufacturing facility was located in northern Japan and is not in service for \u201cawhile.\u201d\u00a0 Cinematographers and production people have suddenly started hording tape\u2026just in case.<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The new breed of production people have only seen tape \u2013 and film \u2013 in old-time movies.\u00a0 For them, it\u2019s digital from the first shot to watching the closing credits.<\/p>\n<p>One of the best attended sessions by both grey-templed pros and the up-and-comers was the NAB super session, <em>\u201cDigital Rebels.\u201d <\/em><\/p>\n<p>O.K., they didn\u2019t talk about the physical production of films but you clearly understood that they could \u2013 if they had to \u2013 make a small-budget indie movie as well as a barn-buster.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/NAB-two-33.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25332\" title=\"NAB-two-3\" src=\"https:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/NAB-two-33.jpg?resize=499%2C336\" alt=\"\" srcset=\"https:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/NAB-two-33.jpg 499w, https:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/NAB-two-33-300x202.jpg 300w\" sizes=\"auto, (max-width: 499px) 100vw, 499px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><strong>Rebels with a Cause \u2013 <\/strong>One of the best attended sessions put on by NAB this year was their Digital Rebel Super Session. \u00a0Hosted by Adobe\u2019s Senior VP, John Loiacono, the panel included Tyler Nelson (<em>The Social Network, The Girl with the Dragon Tattoo<\/em>), Gareth Edwards (<em>Godzilla,<\/em> <em>Monsters<\/em>) and Jacob Rosenberg (<em>Avatar, August Evening<\/em>).\u00a0 <strong>Source &#8211; NAB<\/strong><strong> <\/strong><\/p>\n<p>Tyler who helped edit \u201c<em>The Social Network<\/em>,\u201d Edwards in the midst of the epic remake of \u201c<em>Godzilla<\/em>\u201d and \u00a0Rosenberg with \u201c<em>Avatar<\/em>\u201d to his credit; all had earned their stripes, spending long hours in front of a NLE system monitor.<\/p>\n<p>They all thought grabbing a decent camera and learn-by-doing with the editing\/authoring stuff was probably worth as much \u2013 if not more \u2013 than their time in film school.<\/p>\n<p>The key for success wasn\u2019t the talent or technical expertise, but the flow of cash to market the movie and get it into distribution.<\/p>\n<p>They didn\u2019t mention YouTube and a lot of luck but\u2026<\/p>\n<p><strong>To the Cloud<\/strong><\/p>\n<p>Big system sellers talk to big system buyers.<\/p>\n<p>You know&#8211;Panasonic, Avid, others talked with Warner, ABC, WGN.<\/p>\n<p>But grab a shot of the show \u2013 and the industry \u2013 it\u2019s not all about IMAX, multi-widescreen, 3D\/HD epics.<\/p>\n<p><a href=\"https:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-33.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25323\" title=\"Untitled-3\" src=\"https:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-33.jpg?resize=274%2C334\" alt=\"\" srcset=\"https:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-33.jpg 274w, https:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-33-246x300.jpg 246w\" sizes=\"auto, (max-width: 274px) 100vw, 274px\" data-recalc-dims=\"1\" \/><\/a><strong>Big Show, Little Segments \u2013 <\/strong>You may think of the broadcast\/movie industry\u2019s show in terms of the large companies and big booths, but the folks who make it run successfully are really the little guys.\u00a0\u00a0 The niche specialists who do one or a few things really well are where most people spend their time.<\/p>\n<p>The Tellywood you see in the old movies doesn\u2019t exist anymore \u2013 if it ever did.<\/p>\n<p>There are the houses where the funds are kept.<\/p>\n<p>There are even stages with one-dimension sets.<\/p>\n<p>The real work though is done by specialists across town, across country, half-way around the globe.<\/p>\n<p>Raw green screen digital content is mated with digitally produced\/enhanced background.\u00a0 That goes to enhancement people to editing, authoring, music dubbing, special effects, editing\/authoring&#8230;yada&#8230;yada&#8230;yada.<\/p>\n<p>The entire process takes weeks, months.<\/p>\n<p>Can\u2019t imagine what it was like when animators produced cell after cell after\u2026<\/p>\n<p>Sure, pre-Internet there were loosely associated clusters of offices around town that worked together on a project.\u00a0 Then a new group was formed for the next movie, and so it went.<\/p>\n<p>There was a time when they also used hard drives and FedEx to produce a movie.\u00a0 Now the backbone of the industry small\/medium-sized hardware\/software companies you see at NAB and groups of experts spread around the globe.<\/p>\n<p>The show seems to be as much about these teams getting together and meeting during the week as seeing what\u2019s new, unique.<\/p>\n<p>The iNet makes the industry possible today.<\/p>\n<p>How else could the best talent be brought together to produce the TV shows, movies?<\/p>\n<p>We\u2019re not big fans of it, but the cloud makes it efficient, effective and economic; and it seems to work.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-43.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25321\" title=\"Untitled-4\" src=\"https:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-43.jpg?resize=500%2C326\" alt=\"\" srcset=\"https:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-43.jpg 500w, https:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-43-300x195.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" data-recalc-dims=\"1\" \/><\/a><strong>Virtual Production \u2013 <\/strong>Today\u2019s TV and movie production is managed by a core group of people who manage the creative work of specialists around the globe.\u00a0 Indies will still do it in their bedrooms\/living rooms, but the big stuff that people focus on stealing will be done by virtual organizations.\u00a0 <strong>Source &#8211; Aspere<\/strong><\/p>\n<p>How else could people in Culver City work with people in the old garment district of NYC with specialists in Wellington, NZ, an FX team in Ottawa, the post group in Belfast,\u00a0 the digital musicians in Chicago and the dubbing experts in New Delhi with\u2026.<\/p>\n<p>We never really realized it until we walked the floor, attended a couple of the how-to sessions this year, but TV show\/movie companies, content production, isn\u2019t a real company but a virtual team of companies.<br \/>\nThe organizations that make it possible are really less than glamorous, sexy.<\/p>\n<p>Cloud- hosted workflow companies like Blue Diamond, Aspera, Isilon, EditShare, Prime Focus, Dot Hill and similar firms do all the heavy lifting.<\/p>\n<p>The ultimate movie or TV show usually doesn\u2019t exist as a single \u201cin the can\u201d entity anymore.<\/p>\n<p>The gold copy that sits in a locked, humidity-controlled room in NYC or Culver City is all but a distant memory \u2013 except of course for the fantastic libraries that are mined for profits from time to time.<\/p>\n<p>In many instances, the \u201cauthorized\u201d final product only exists in storage farms at EMC, IBM, Hitachi,\u00a0 NetApps.<\/p>\n<p>The smaller producers and Indie producers also find the flexibility, economy and safety\/security of shared cloud services to be the way to go by having their content, backup and archive spread across storage servers at Amazon, Microsoft, Google and a growing number of cloud service providers.<\/p>\n<p>It\u2019s the way they\u2019re getting ready for the next phase of the industry\u2026video-on-demand, entertainment on the viewer\u2019s terms, not the programming committee.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-52.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25322\" title=\"Untitled-5\" src=\"https:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-52.jpg?resize=224%2C314\" alt=\"\" srcset=\"https:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-52.jpg 224w, https:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-52-214x300.jpg 214w\" sizes=\"auto, (max-width: 224px) 100vw, 224px\" data-recalc-dims=\"1\" \/><\/a><strong>Securing the Cloud \u2013 <\/strong>The toughest part of the content production process is ensuring that solid security solutions are used.\u00a0\u00a0 It&#8217;s all about protecting the financial and talent investment people because it directly impacts the investment ordinary folks are willing to make to watch the stuff.<\/p>\n<p>The toughest challenge facing the Tellywood and Indie crowd isn\u2019t finishing the project.\u00a0 It\u2019s keeping it safe, secure from the cyberthieves.<\/p>\n<p>When pirates steal creative work, the entire marketplace suffers.<\/p>\n<p>Of course, next year we\u2019re going to spend more time in the small booths in the back of the halls\u2026that\u2019s where the real stuff is located.<\/p>\n<p># # #<\/p>\n<p><strong>by:   G.A. &#8220;Andy&#8221; Marken<\/strong><\/p>\n<p><strong> President<\/strong><\/p>\n<p><strong> Marken Communications Inc.<\/strong><\/p>\n<p><strong> <a href=\"mailto:Andy@markencom.com\">Andy@markencom.com<\/a><\/strong><\/p>\n<blockquote><p>Please join us in our <a href=\"http:\/\/alienbabeltech.com\/abt\/index.php\" target=\"_blank\">Forums<\/a><\/p>\n<p>Become a Fan on <a href=\"http:\/\/www.facebook.com\/pages\/AlienBabelTech\/123268467142\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.facebook.com\/pages\/AlienBabelTech\/123268467142', 'Facebook']);\" target=\"_blank\">Facebook<\/a><\/p>\n<p>Follow us on <a href=\"http:\/\/twitter.com\/alienbabeltech\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/twitter.com\/alienbabeltech', 'Twitter']);\" target=\"_blank\">Twitter<\/a><\/p>\n<p>For the latest updates from ABT, please <a href=\"http:\/\/alienbabeltech.com\/main\/?feed=rss2\" target=\"_blank\">join our RSS News Feed<\/a><\/p>\n<p>Join our Distributed Computing teams<\/p>\n<ul>\n<li>Folding@Home &#8211; 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A . &#8220;Andy&#8221; Marken, President of Marken Communications Inc. He has kindly given us permission to republish his thought-provoking article. As with everything that we publish at AlienBabelTech, the&#46;&#46;&#46;<\/p>\n","protected":false},"author":396,"featured_media":25332,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2533,6,7],"tags":[1600,4612,4611,4610,4600],"class_list":["post-25317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abt-news","category-news","category-technology","tag-cloud","tag-digital-movies","tag-final-cut-pro","tag-nab-day-2-day-4","tag-national-association-of-broadcasters"],"_links":{"self":[{"href":"https:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/posts\/25317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/users\/396"}],"replies":[{"embeddable":true,"href":"https:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/comments?post=25317"}],"version-history":[{"count":0,"href":"https:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/posts\/25317\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/media\/25332"}],"wp:attachment":[{"href":"https:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/media?parent=25317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/categories?post=25317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/tags?post=25317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}