{"id":25335,"date":"2011-04-17T06:08:42","date_gmt":"2011-04-17T05:08:42","guid":{"rendered":"http:\/\/alienbabeltech.com\/main\/?p=25335"},"modified":"2011-04-17T06:13:29","modified_gmt":"2011-04-17T05:13:29","slug":"your-island-keeping-web-sites-busy-safe-profitable","status":"publish","type":"post","link":"https:\/\/alienbabeltech.com\/main\/your-island-keeping-web-sites-busy-safe-profitable\/","title":{"rendered":"Your Island &#8211; Keeping Web Sites Busy, Safe, Profitable"},"content":{"rendered":"<p><script type=\"text\/javascript\">\/\/ <![CDATA[\n     google_ad_client = \"pub-7021221536180758\"; \/* 468x60, created 11\/11\/09 *\/ google_ad_slot = \"1949837292\"; google_ad_width = 468; google_ad_height = 60;\n\/\/ ]]><\/script><br \/>\n<script src=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\" type=\"text\/javascript\">\n<\/script><\/p>\n<blockquote>\n<h6><span style=\"color: #00ccff;\">The following is by G. A . &#8220;Andy&#8221; Marken, President of <a href=\"http:\/\/www.markencom.com\/index.htm\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.markencom.com\/index.htm', 'Marken Communications']);\" ><span style=\"color: #00ccff;\">Marken Communications<\/span><\/a><span style=\"color: #00ccff;\"> Inc. He has kindly given us permission to republish his thought-provoking article. As with everything that we publish at AlienBabelTech, the opinions expressed are solely those of the individual writer and do not necessarily reflect the views and the <strong>opinions of the rest of the ABT staff.<\/strong><\/span><\/span><strong><span style=\"color: #00ccff;\"> <\/span><span style=\"color: #00ccff;\"><span style=\"color: #00ccff;\"> \u2013Mark Poppin,<\/span> <span style=\"color: #00ccff;\">ABT Senior Editor<\/span><\/span><\/strong><\/h6>\n<\/blockquote>\n<p><strong>Your Island<\/strong><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><a href=\"https:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-15.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25348\" title=\"Untitled-1\" src=\"https:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-15.jpg?resize=379%2C285\" alt=\"\" srcset=\"https:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-15.jpg 379w, https:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-15-300x225.jpg 300w\" sizes=\"auto, (max-width: 379px) 100vw, 379px\" data-recalc-dims=\"1\" \/><\/a><strong><em> <\/em><\/strong><em>&#8220;Don&#8217;t tell me what I can&#8217;t do!\u201d<\/em> \u2013 <strong>John Locke, \u201cLost\u201d (2004), ABC<\/strong><\/p>\n<\/blockquote>\n<p>You probably don\u2019t realize it, but company marketing, communications people really want to drag you to their little corner of paradise to buy something \u2013 hardware, software, service, whatever.<\/p>\n<p>They paint a beautiful picture of their product, service\u2026its freakin\u2019 paradise.<\/p>\n<p>Check out their Facebook page\u20265,000 people \u201clike\u201d them.<\/p>\n<p>The bleeding-edge folks have 8,500 + guys\/gals following their every Twit, every thought.<\/p>\n<p>They\u2019ve shifting their marketing and communications time, energy, money to the most traveled routes\u2026online.<\/p>\n<p>Those new routes are where they know they\u2019re going to build their brand, show they\u2019re thought leaders, develop leads\/sales.<\/p>\n<p>Of course, you take the plunge and visit their beautiful island in the sun \u2013 their website \u2013 and it\u2019s a freakin nightmare.<\/p>\n<p>According to Gomez research, the Web 1.0 website does everything but deliver:<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 75% couldn\u2019t find the information they were seeking<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 48% abandoned \u00a0sites because they were sluggish, contained less than complete information<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 47% were left with a negative perception of the company<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 42% were likely to discuss the problem with friends or online<\/p>\n<p>What happened?<\/p>\n<p>Heck, a lotta\u2019 folks come in one door, run out the other without unpacking for some basic reasons.<\/p>\n<h3 style=\"text-align: center;\">Problems Most Commonly Encountered<\/h3>\n<p><a href=\"https:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-24.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25338\" title=\"Untitled-2\" src=\"https:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-24.jpg?resize=414%2C144\" alt=\"\" srcset=\"https:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-24.jpg 414w, https:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-24-300x104.jpg 300w\" sizes=\"auto, (max-width: 414px) 100vw, 414px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<blockquote><p><strong>In \u2018n Out \u2013 <\/strong>Sluggish site, errors\/broken links and making it difficult\/impossible for people to find information, assistance that they need immediately are the most common problems for people abandoning a web site and searching elsewhere for the product\/service they want.\u00a0 The most successful sites are simple, straightforward designed to appeal to the visitor rather than be showcases for web designers\/communications people.\u00a0 Form should follow function.<strong>Source &#8211; Gomez<\/strong><\/p><\/blockquote>\n<p>What happened?<\/p>\n<p>It\u2019s a beautiful site\u2026your boss likes it, your significant other likes it, you love it!<\/p>\n<p>Unfortunately, it lacks usability and useable information.\u00a0 Usability is meeting the customers\u2019 needs\u2026not yours.<\/p>\n<p>Folks today are unbelievably impatient, intolerant.\u00a0 They expect to find what they\u2019re looking for <strong><em>NOW!<\/em><\/strong><\/p>\n<p>And they expect to do it without a lot of obstacles, hassles, hurdles.<\/p>\n<p>When the site doesn\u2019t meet their needs, they leave in the tap of a key.<\/p>\n<p><a href=\"https:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-34.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25339\" title=\"Untitled-3\" src=\"https:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-34.jpg?resize=279%2C187\" alt=\"\" data-recalc-dims=\"1\" \/><\/a>Most of the time, it\u2019s the little things that turn them off, prove to them they need to leave you for a better, more friendly island.<\/p>\n<p><strong>Looks Good to You<\/strong><\/p>\n<p>Cripes, you check it out, have folks on your team check it out and there\u2019s absolutely nothing wrong.<\/p>\n<p>Wait a minute.<\/p>\n<p>You check it out. Your people check it out.\u00a0 Nothing wrong.<\/p>\n<p>It\u2019s all natural\u2026logical\u2026see?<\/p>\n<p>It\u2019s not your site\u2019s problem\u2026it\u2019s the \u201coutsider\u2019s.\u201d<\/p>\n<p>He\/she should move around your website, your island the right way.<\/p>\n<p>The problem is, a website is just software\u2026software that doesn\u2019t offer the visitor \u00a0manuals, any training.<\/p>\n<p>It has to be intuitive.<\/p>\n<p>Not to the people closest to the site but to folks who just drop in outta\u2019 the sky.<\/p>\n<p>Whether people are on your site to shop or for information\/assistance, Nielsen has found people abandon sites for a number of reasons including:<\/p>\n<ul>\n<li>Wanted to      comparison shop &#8211; 37%<\/li>\n<li>Were      looking for other customer feedback\/inputs &#8211; 36%<\/li>\n<li>Needed      company, product, application information immediately &#8211; 27%<\/li>\n<li>Wanted to      shop offline or through a distributor &#8211; 26%<\/li>\n<li>Couldn\u2019t      find where to buy &#8211; 24%<\/li>\n<li>Couldn\u2019t      find assistance in making the proper selection &#8211; 23%<\/li>\n<li>Couldn\u2019t      find customer support &#8211; 22%<\/li>\n<li>Security      concerns &#8211; 21%<\/li>\n<\/ul>\n<p>Business websites \u2013 B2B or B2C \u2013 shouldn\u2019t be terribly complicated.<\/p>\n<p>Folks visit them to research\u2026something.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ff0000;\">Multichannel Shopping Behavior<\/span><\/h3>\n<p><a href=\"https:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-44.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25341\" title=\"Untitled-4\" src=\"https:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-44.jpg?resize=386%2C182\" alt=\"\" srcset=\"https:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-44.jpg 386w, https:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-44-300x141.jpg 300w\" sizes=\"auto, (max-width: 386px) 100vw, 386px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<blockquote><p><strong>Online\/Offline \u2013 <\/strong>Consumers today seldom simply walk into a store and buy a product.\u00a0 They research online, buy online or in the store and increasingly, double-check just prior to the purchase using their smartphone for available coupons or to ensure they\u2019re getting the best value available.\u00a0\u00a0 <strong>Source &#8211; Google<\/strong><\/p><\/blockquote>\n<p>If we want to be entertained, we\u2019ll visit YouTube or turn on our Roku box.<\/p>\n<p>Making the website overly complicated, overly beautiful doesn\u2019t improve the trip.<\/p>\n<p>Hugo will simply look around and say, <em>\u201cDude!\u201d<\/em><\/p>\n<p>People want the basics first, and they want them fast.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ff0000;\">Most Useful Website Feature<\/span><\/h3>\n<p><a href=\"https:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-53.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25342\" title=\"Untitled-5\" src=\"https:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-53.jpg?resize=436%2C126\" alt=\"\" srcset=\"https:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-53.jpg 436w, https:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-53-300x86.jpg 300w\" sizes=\"auto, (max-width: 436px) 100vw, 436px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<blockquote><p><strong>Bring Outside Info In \u2013 <\/strong>Today\u2019s consumer is exceptionally savvy about finding his\/her way around the web when they are researching a product or service.\u00a0 If your ratings\/reviews are all \u201cextremely disappointing,\u201d perhaps it is best to improve the product\/service rather than hide the information.\u00a0 No one has 100% acceptance, so consider only listing the ratings, reviews that are more positive but be aware that the minor negatives add to your credibility and may keep people from shopping elsewhere.\u00a0 Source \u2013<strong> Bazaarvoice<\/strong><\/p><\/blockquote>\n<p>You\u2019ll probably get a little push back from your boss when you suggest putting up ratings, reviews, product comparisons but you have to remember, that information is out there.<\/p>\n<p><strong>Island in the Sun<\/strong><\/p>\n<p>It\u2019s your website, your island they\u2019re visiting, so you this is your chance to interpret the product comparisons\u2026the right way.<\/p>\n<p>Rather than \u201cimpartial\u201d third-party ratings\/reviews, set up a user forum.<\/p>\n<p>It can serve two purposes:<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Provide you with a great location to get customer inputs on where improvements, enhancements can be made<\/p>\n<p style=\"padding-left: 30px;\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Gives customers a place where they can discuss problems, issues, solutions<\/p>\n<p>And it gives the company a place to show it understands, listens to people\u2019s wants\/needs.\u00a0 It enhances your credibility.<\/p>\n<p>Once the basics are met, the company can move into other information areas people want to tap into to strengthen their relationship with you.<\/p>\n<h3 style=\"text-align: center;\">Desired Web Site Content, Functionality<\/h3>\n<p><strong> <\/strong><\/p>\n<p><a href=\"https:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-61.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25343\" title=\"Untitled-6\" src=\"https:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-61.jpg?resize=328%2C392\" alt=\"\" srcset=\"https:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-61.jpg 328w, https:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-61-251x300.jpg 251w\" sizes=\"auto, (max-width: 328px) 100vw, 328px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<blockquote><p><strong>In the Perfect Site \u2013 <\/strong>For any number of reasons, including the time\/expense and personal quirks, no website is 100% perfect in everyone\u2019s eyes.\u00a0 However, there is general agreement on the key and secondary information\/materials consumers want\/need.<strong> Source \u2013 Forrester Research<\/strong><\/p><\/blockquote>\n<p>What is shortsighted on many websites is how difficult the company makes it to find information and to \u201ctalk\u201d with someone to get assistance.<\/p>\n<p><a href=\"https:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-71.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25344\" title=\"Untitled-7\" src=\"https:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-71.jpg?resize=231%2C189\" alt=\"\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><strong>Hello ???? \u2013 <\/strong>Whether it\u2019s a member of the media or a customer who needs a little assistance, it is difficult in many instances for a website visitor to quickly, easily find names, phone numbers, email addresses of people who have the answers and information.\u00a0 \u201cLiking,\u201d Tweeting are a lot different from talking\/helping.<\/p>\n<p>Media people constantly hit huge air pockets when they want product information, images, an interview.<\/p>\n<p>Visit the press portion of the website and you\u2019ll find the published releases but the name, email address, phone number of someone who can help you right now?<\/p>\n<p>Sorry, fill out the form\u2026we\u2019ll get around to you!<\/p>\n<p>Publicists should be at least as strong as Hurley and say, <em>\u201c<\/em><em>Let&#8217;s look death in the face and say, \u2018Whatever man.\u2019.\u201d<\/em><\/p>\n<p>The most gaping hole in most websites is the place for customers to come together to get support, assistance so they can survive with the product\/service they bought from you.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-81.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25345\" title=\"Untitled-8\" src=\"https:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-81.jpg?resize=231%2C185\" alt=\"\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><strong>Survival Kit \u2013 <\/strong>It would be great if every product\/service had a survival kit with it so when you encountered a problem, you simply pop open the can and you would be saved\u2026it just doesn\u2019t happen.<\/p>\n<p>One of the best things you can do is make your website a welcome haven where people come again and again to share information, ideas, work-arounds, applications.<\/p>\n<p>Why should \u201cWe Hate XYZ\u201d sites have all the travelers?<\/p>\n<p><strong>Help \u2018Em<\/strong><\/p>\n<p>No not just an automated help desk but a customer discussion board, a forum, a place where people can go to tell others what a great product\/service you have and how they\u2019re using it.<\/p>\n<p>According to Forrester Research, the average live agent customer support transaction costs $25 but the average cost of a customer-driven web solution is only $.03.<\/p>\n<p>Actually, it can make you money if it convinces website visitors that the company cares about, assists, works with its customers to ensure they\u2019re satisfied with the product\/service.<\/p>\n<p>The self-service, customer-helping-customer approach solves the very specific and basic set of queries\/issues.<\/p>\n<p>It also gives the company the opportunity do what they need to do today\u2026run their business in realtime.<\/p>\n<p>The information enables you to understand your most valuable customers and gives you a roadmap for acquiring more like them.<\/p>\n<p><strong>Business Video<\/strong><\/p>\n<p>While it\u2019s one of the most popular sites on the web, it\u2019s surprising that only a few really smart companies haven\u2019t followed YouTube\u2019s lead and added video segments.<\/p>\n<p>Most communications people are probably reluctant because obviously they want a Hollywood budget to produce their masterpiece.<\/p>\n<p>Again, Hugo said, <em>\u201cDude!\u201d<\/em><\/p>\n<p>It isn\u2019t that tough or that expensive.\u00a0 It doesn\u2019t have to be as polished or costly as your in-flight movie.<\/p>\n<p>According to Pew, 62% of online users watched online video.\u00a0 They found 58% of the folks watched online product demos, watched customer videos.<\/p>\n<p>All you have to do is get started.<\/p>\n<p>You know, decide it\u2019s time to personalize the company, product, people.<\/p>\n<p>There are a bunch of good, inexpensive cameras out there to choose from.\u00a0 Add automated software like muvee\u2019s automated video production software and in minutes you can turn the stuff you shoot into a great video that can be instantly posted on your website.<\/p>\n<p><a href=\"https:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-9.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25346\" title=\"Untitled-9\" src=\"https:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-9.jpg?resize=451%2C314\" alt=\"\" srcset=\"https:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-9.jpg 451w, https:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-9-300x208.jpg 300w\" sizes=\"auto, (max-width: 451px) 100vw, 451px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<blockquote><p><strong>Tell \u2018em in Pictures \u2013 <\/strong>Low-cost, high-performance cameras and smartphones are turning almost everyone into a videographer.\u00a0 Whether it\u2019s bundled with the device or downloaded from the Web, feature-rich software makes it possible for almost anyone to automatically edit and post produce their product intro, demo, application piece and quickly post them to the web. <strong>Source &#8211; muvee<\/strong><\/p><\/blockquote>\n<p>Video production is so popular that by this summer, a number of Android tablets will have automated movie production software bundled or available.<\/p>\n<p>Imagine you can really use your on-the-go device for business by making a never-ending stream of business videos for your website.<\/p>\n<p>That should convince your boss you\u2019ve just gotta\u2019 have one!<\/p>\n<p>Shoot\/produce applications like these are so inexpensive, so easy to use that small- to medium- sized businesses are finding that adding video to the website grabs, holds, convinces people better than all the slick photos\/words they could craft.<\/p>\n<p>Imperfections in the video humanize them, add credibility.<\/p>\n<p>The more videos \u2013 yours, customers \u2013 the better.<\/p>\n<p>Who knows your website might finally become a visitor destination instead of something they fly over.<\/p>\n<p><a href=\"https:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-10.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25347\" title=\"Untitled-10\" src=\"https:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-10.jpg?resize=331%2C212\" alt=\"\" srcset=\"https:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-10.jpg 331w, https:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2011\/04\/Untitled-10-300x192.jpg 300w\" sizes=\"auto, (max-width: 331px) 100vw, 331px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>Or, you can do nothing with your website and repeat Desmond\u2019s words, <em>\u201c<\/em><em>See you in another life, brother.\u201d<\/em><em> <\/em><\/p>\n<p># # #<\/p>\n<p><strong>by:   G.A. &#8220;Andy&#8221; Marken<\/strong><\/p>\n<p><strong> President<\/strong><\/p>\n<p><strong> Marken Communications Inc.<\/strong><\/p>\n<p><strong> <a href=\"mailto:Andy@markencom.com\">Andy@markencom.com<\/a><\/strong><\/p>\n<blockquote><p>Please join us in our <a href=\"http:\/\/alienbabeltech.com\/abt\/index.php\" target=\"_blank\">Forums<\/a><\/p>\n<p>Become a Fan on <a href=\"http:\/\/www.facebook.com\/pages\/AlienBabelTech\/123268467142\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.facebook.com\/pages\/AlienBabelTech\/123268467142', 'Facebook']);\" target=\"_blank\">Facebook<\/a><\/p>\n<p>Follow us on <a href=\"http:\/\/twitter.com\/alienbabeltech\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/twitter.com\/alienbabeltech', 'Twitter']);\" target=\"_blank\">Twitter<\/a><\/p>\n<p>For the latest updates from ABT, please <a href=\"http:\/\/alienbabeltech.com\/main\/?feed=rss2\" target=\"_blank\">join our RSS News Feed<\/a><\/p>\n<p>Join our Distributed Computing teams<\/p>\n<ul>\n<li>Folding@Home &#8211; Team AlienBabelTech &#8211; 164304<\/li>\n<li>SETI@Home &#8211; Team AlienBabelTech &#8211; 138705<\/li>\n<li><a href=\"http:\/\/www.worldcommunitygrid.org\/reg\/viewRegister.do?teamID=3P39R3SRV1\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.worldcommunitygrid.org\/reg\/viewRegister.do?teamID=3P39R3SRV1', 'World Community Grid &#8211; Team AlienBabelTech']);\" target=\"_blank\">World Community Grid &#8211; Team AlienBabelTech<\/a><\/li>\n<\/ul>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>The following is by G. A . &#8220;Andy&#8221; Marken, President of Marken Communications Inc. He has kindly given us permission to republish his thought-provoking article. As with everything that we publish at AlienBabelTech, the&#46;&#46;&#46;<\/p>\n","protected":false},"author":396,"featured_media":25348,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2533,6,7],"tags":[4616,4615,4614,4617,4613],"class_list":["post-25335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abt-news","category-news","category-technology","tag-business-video","tag-desired-website-content-feature","tag-multichannel-shopping-behavior","tag-support-forum","tag-visitor-friendly-sites"],"_links":{"self":[{"href":"https:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/posts\/25335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/users\/396"}],"replies":[{"embeddable":true,"href":"https:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/comments?post=25335"}],"version-history":[{"count":0,"href":"https:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/posts\/25335\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/media\/25348"}],"wp:attachment":[{"href":"https:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/media?parent=25335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/categories?post=25335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/tags?post=25335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}