{"id":34463,"date":"2013-03-27T12:09:07","date_gmt":"2013-03-27T12:09:07","guid":{"rendered":"http:\/\/alienbabeltech.com\/main\/?p=34463"},"modified":"2013-03-27T12:10:57","modified_gmt":"2013-03-27T12:10:57","slug":"gdc-is-the-serious-business-of-games","status":"publish","type":"post","link":"https:\/\/alienbabeltech.com\/main\/gdc-is-the-serious-business-of-games\/","title":{"rendered":"GDC is the Serious Business of Games"},"content":{"rendered":"<h2 style=\"text-align: center;\" align=\"left\"><script type=\"text\/javascript\">\/\/ <![CDATA[\n                                                                                       google_ad_client = \"pub-7021221536180758\"; \/* 468x60, created 11\/11\/09 *\/ google_ad_slot = \"1949837292\"; google_ad_width = 468; google_ad_height = 60;\n\/\/ ]]><\/script><script type=\"text\/javascript\" src=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\">\/\/ <![CDATA[\n\n\n\/\/ ]]><\/script><\/h2>\n<h2 style=\"text-align: center;\">No Game<\/h2>\n<h3 align=\"center\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-34465\" title=\"Untitled-1\" src=\"https:\/\/i2.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2013\/03\/Untitled-14.jpg?resize=387%2C277\" alt=\"\" srcset=\"https:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2013\/03\/Untitled-14.jpg 387w, https:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2013\/03\/Untitled-14-300x214.jpg 300w\" sizes=\"auto, (max-width: 387px) 100vw, 387px\" data-recalc-dims=\"1\" \/><\/h3>\n<p>For an industry that\u2019s built around fun and games, GDC (Game Developers Conference) is anything but.<\/p>\n<p>As GDC begins, all the troops are on the ground ready to one-up the others&#8211;not to win over consumer players, but the guys\/gals who will design, develop, create the stuff we play and watch.<\/p>\n<p>After all, it\u2019s not just video games like our old Atari days it\u2019s console games, computer games and mobile games (tablet and smartphone).<\/p>\n<p>Even after a week of working so hard on their GPU (graphic processor unit) Technology Conference, you expect to see Nvidia at GDC.<\/p>\n<p>Their chips have given game designers so much power and performance that it\u2019s hard to tell if that\u2019s a real person on the screen or someone the developer created in his\/her mind.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-34507\" title=\"Untitled-2\" src=\"https:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2013\/03\/Untitled-25.jpg?resize=293%2C202\" alt=\"\" data-recalc-dims=\"1\" \/><\/p>\n<p><strong><em>Reality <\/em><\/strong><em>\u2013 At the GPU Technology Conference,<\/em><em> Nvidia\u00ae demoed Face Works, a 3D talking head named Ira, that was created with the Institute for Creative Technology at USC. <\/em><\/p>\n<p>Of course, as Jen-Hsun Huang, Nvidia\u2019s CEO, is no longer satisfied with the PC gaming market. Now he brashly says their stuff will be everywhere in PCs (still a hardcore gamer\u2019s choice as well as the major development platform) as well as tablets, smartphones.<\/p>\n<p>True, there are a few people at GDC, like the folks at Intel and Qualcomm, who will take issue with Huang\u2019s lofty goals. These two are also working on grabbing design win sales from the each other as well.<\/p>\n<p>The games today look a world apart from the early days.<\/p>\n<p>The graphics are much more realistic and the movement is extremely smooth (assuming you have enough memory) and when you throw the game up on your big HDTV screen, it\u2019s enough to make you feel you really can control the outcome.<\/p>\n<p>All three of the firms (and AMD) are putting a lot of focus on telling the game developers why their platform with their CPU\/GPU and unified memory will give them the best creative results (and give the developer the edge with players).<\/p>\n<p>Their development roadmaps look like they\u2019re going to keep pace with \u2013 and challenge &#8211; game developers and creative content producers for the next few years.<\/p>\n<p>That also means games and content will get better on all of the platforms.<\/p>\n<p><a href=\"https:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2013\/03\/Untitled-33.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-34508\" title=\"Untitled-3\" src=\"https:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2013\/03\/Untitled-33.jpg?resize=550%2C270\" alt=\"\" srcset=\"https:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2013\/03\/Untitled-33.jpg 550w, https:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2013\/03\/Untitled-33-300x147.jpg 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>Picking a winning platform (or platforms) is one of the key goals for GDC attendees because obviously, the more devices that are out there, the greater the number of potential customers.<\/p>\n<p>With the dramatic growth of smartphones and apps (especially games) there are a lot of sessions and off-hour discussions about developing and marketing app games to women as well as the millennial and \u201colder\u201d gamers.<\/p>\n<p>The independent developers and smaller game studios are in strong attendance for the five-day event which seems to be all business.<\/p>\n<p>The legacy game companies and platform people have lost a lot of power with the industry spreading well beyond the standard game consoles.<\/p>\n<p>In fact, as we saw at last week\u2019s OTTCON (Over-The-Top Conference), game consoles still have a place by the HDTV; but more often than not, families are using them to stream video and entertainment content to their big screens from the Internet.<\/p>\n<p>According to GDC\u2019s pre-conference survey, more than 58 percent of the game developers plan to produce their next game for smartphones or tablets. Only about 56.5 percent of the developers are committed to developing for the Xbox 360, Microsoft\u2019s next console, PlayStation 3, PlayStation 4, Wii U and Wii \u2026 combined.<\/p>\n<p>It\u2019s interesting that while all the attendees had smartphones, a lot had tablets (iPads) but most also had a notebook computer with them.<\/p>\n<p>Guess when it comes to work, the computer is still the preferred tool of the trade!<\/p>\n<p>Based on the attendance at the early sessions, these people didn\u2019t come to San Francisco to play \u2026 O.K., maybe a little.<\/p>\n<p>However, if you\u2019re dropping about $1,500 to attend an educational conference, you want to get your money\u2019s worth.<a href=\"https:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2013\/03\/Untitled-43.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-34509\" title=\"Untitled-4\" src=\"https:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2013\/03\/Untitled-43.jpg?resize=348%2C274\" alt=\"\" srcset=\"https:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2013\/03\/Untitled-43.jpg 348w, https:\/\/alienbabeltech.com\/main\/wp-content\/uploads\/2013\/03\/Untitled-43-300x236.jpg 300w\" sizes=\"auto, (max-width: 348px) 100vw, 348px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<blockquote><p><strong><em>Came to Gain \u2013 <\/em><\/strong><em>Even though Twinkies have disappeared from store shelves there is still Red Bull to keep game developers focused.\u00a0 During the early GPU Technology Conference sessions, it was standing-room-only as attendees listened closely and took lots of notes.\u00a0 <strong><\/strong><\/em><\/p><\/blockquote>\n<p>And with about 800 different sessions spread over the five days, I\u2019m pretty sure some of the attendees are teaming up to divide up the agenda and then share notes\/information later.<\/p>\n<p>That seems to be about the only way they can gather all the ideas they\u2019re going to need for the work they do when they go home.<\/p>\n<p>Nevertheless, interest in gaming hardware is still strong, particularly for established consoles and for the Android-based consoles Ouya and GameStick. Both bested the next Xbox and the PlayStation 4 when those same survey respondents were asked what platforms most excited or interested them.<\/p>\n<p>Game developers have really taken advantage of the touchscreen and body-motion detection technology that were introduced a few years ago.<\/p>\n<p>The next refinement we\u2019ll be seeing incorporated into games will be voice-command software and motion-sensing technology that tracks hand gestures and movements.<\/p>\n<p>But it will be interesting to see how game developers will be able to implement eye tracking technology, which Samsung introduced with their S4 smartphones earlier this year.<a href=\"https:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2013\/03\/Untitled-52.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-34510\" title=\"Untitled-5\" src=\"https:\/\/i0.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2013\/03\/Untitled-52.jpg?resize=230%2C133\" alt=\"\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>Eye tracking, the ability to detect your eye\u2019s presence, could bring game play to a whole new level.<\/p>\n<p>It\u2019s certainly a lot more subtle when you\u2019re playing a game with your tablet\/smartphone to use your eyes to control the play rather than flailing your arms around.<\/p>\n<p>We\u2019re probably only on the leading edge of using that technology but it certainly would assist disabled people.<\/p>\n<p>Beyond the practical use, game developers will figure out how to include it in their games.<\/p>\n<p><a href=\"https:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2013\/03\/Untitled-62.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-34511\" title=\"Untitled-6\" src=\"https:\/\/i1.wp.com\/alienbabeltech.com\/main\/wp-content\/uploads\/2013\/03\/Untitled-62.jpg?resize=250%2C217\" alt=\"\" data-recalc-dims=\"1\" \/><\/a>Then too, there\u2019s its use in the digital signage industry to make <strong><em>Minority Report <\/em><\/strong>more than just a decent movie and a pretty good video game.<\/p>\n<p>You know, part of our everyday life.<\/p>\n<p>It will be interesting to see how GDC turns out.<\/p>\n<p align=\"center\"># # #<\/p>\n<p style=\"text-align: center;\"># # #<\/p>\n<h1 style=\"padding-left: 30px;\">G.A. \u201cAndy\u201d Marken<\/h1>\n<p style=\"padding-left: 30px;\"><strong>President<\/strong><\/p>\n<p style=\"padding-left: 30px;\"><strong>Marken Communications, Inc.<\/strong><\/p>\n<p style=\"padding-left: 30px;\"><strong><a href=\"mailto:Andy@markencom.com\">Andy@markencom.com<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<blockquote style=\"padding-left: 30px;\"><p>Please join us in our <a href=\"http:\/\/alienbabeltech.com\/abt\/index.php\" target=\"_blank\">Forums<\/a><\/p>\n<p>Become a Fan on <a href=\"http:\/\/www.facebook.com\/pages\/AlienBabelTech\/123268467142\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.facebook.com\/pages\/AlienBabelTech\/123268467142', 'Facebook']);\" target=\"_blank\">Facebook<\/a><\/p>\n<p>Follow us on <a href=\"http:\/\/twitter.com\/alienbabeltech\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/twitter.com\/alienbabeltech', 'Twitter']);\" target=\"_blank\">Twitter<\/a><\/p>\n<p>For the latest updates from ABT, please <a href=\"http:\/\/alienbabeltech.com\/main\/?feed=rss2\" target=\"_blank\">join our RSS News Feed<\/a><\/p>\n<p>Join our Distributed Computing teams<\/p>\n<ul>\n<li>Folding@Home &#8211; Team AlienBabelTech &#8211; 164304<\/li>\n<li>SETI@Home &#8211; Team AlienBabelTech &#8211; 138705<\/li>\n<li><a href=\"http:\/\/www.worldcommunitygrid.org\/reg\/viewRegister.do?teamID=3P39R3SRV1\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.worldcommunitygrid.org\/reg\/viewRegister.do?teamID=3P39R3SRV1', 'World Community Grid &#8211; Team AlienBabelTech']);\" target=\"_blank\">World Community Grid &#8211; Team AlienBabelTech<\/a><\/li>\n<\/ul>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>No Game \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 For an industry that\u2019s built around fun and games, GDC (Game Developers Conference) is anything but. As GDC begins, all the troops are on the ground ready to one-up the others&#8211;not&#46;&#46;&#46;<\/p>\n","protected":false},"author":396,"featured_media":34511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2533,5,4453],"tags":[6237,4515,6239,506,6238],"class_list":["post-34463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abt-news","category-gaming","category-software-2","tag-eye-tracking","tag-game-developers-conference","tag-games-winning-platform","tag-gdc","tag-motion-sensing"],"_links":{"self":[{"href":"https:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/posts\/34463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/users\/396"}],"replies":[{"embeddable":true,"href":"https:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/comments?post=34463"}],"version-history":[{"count":0,"href":"https:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/posts\/34463\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/media\/34511"}],"wp:attachment":[{"href":"https:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/media?parent=34463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/categories?post=34463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienbabeltech.com\/main\/wp-json\/wp\/v2\/tags?post=34463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}