Nvidia’s New F2P PC Game Bundle Kicks Off Today
Nvidia has a new game bundle campaign for buyers of the GeForce GTX 650 or above series of video cards. The Gear Up Free 2 Play Bundle helps buyers enjoy the best paid-for extras in three of the most popular free 2 play (F2P) games – Planetside 2, World of Tanks and Hawken . These three games combined easily have near 50 million PC gamers playing them. Beginning today, buyers of GeForce GTX 650 or above cards may receive up to $150 of ‘extras’ and the equivalent in the UK’s currency.
F2P has become a successful games business model which is gaining in popularity. It has become big business, with over 250 Million gamers now playing over 14 Billion hours of free-to-play games a year. Many of the top F2P titles are as demanding on PC hardware as many other AAA titles and they use Nvidia’s PhysX and 3D Vision technologies. Notice how poorly the 8800-GT does in these modern games at 1920×1050 compared with the 600 series.
The issue that Nvidia found is that more than 36 million gamers don’t meet the recommended specs of these three games. By giving players incentive to get free upgrades that they would pay for anyway, Nvidia is encouraging them to upgrade painlessly to a much better gaming experience.
Nvidia’s new bundle offer is all about Free-to-play (F2P) – Everyone who purchases a GeForce GTX card (GTX 650 or above), will receive up to $150 of in-game value to use in the following three titles:
- Planetside 2 – One of the highest scoring game on Metacritic in 2012. The game is demanding, and requires a high end graphics cards (similar to what you would need to play the likes of Crysis 3 or Far Cry 3).
- World of Tanks – one of the biggest games with over 45 million players and a big cultural phenomenon, requiring a mid-range GPU to run the game at 1080p.
- Hawken – powered by PhysX, this title also requires high end graphics hardware for 1080p play, in order to receive the top visuals and best gameplay.
Gamers will be able to buy a GeForce GTX graphics card and take advantage of this offer starting today from participating retailers. Traditional gamers may have difficulty seeing the value of “F2P” at all, but we believe that this is a bold new move by Nvidia into F2P games that is directly aimed at the millions PC gamers who are stuck on old video cards or integrated graphics already playing these games, and it looks like it may be a very successful campaign.
Happy Gaming!
Mark Poppin
ABT Senior Editor
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