PS3 slim hits retail

Looks like it’s time for you to reward yourself with the new PS3 slim as a Best Buy location in Brandon,Florida had dozens of PS3 Slim consoles in stock and ready to go at $299.99.

Although the PS3 Slim uses more energy efficient chips, Sony boss Kaz Hirai has said that the company will make a loss on every slim PlayStation 3 console it sells. "If you’re just talking about the hardware alone, the quick answer is yes," Hirai told The Times Online, when asked if Sony will lose money on the slim as it has on the original PlayStation 3.

"That makes good headlines, but I don’t actually know that that’s the true nature of the business that we’re all in, whether it’s PlayStation, Xbox or the Wii. I think the better indicator is to look at the business as a whole platform, to ask: are you profitable in terms of the hardware, software and peripherals. And the answer to that question is yes on a gross profit level since the last fiscal year," he said.

Source: Endgadget, Gamesindustry