Sony Ericsson XPERIA X10 get’s official

Sony Ericsson has gotten all official with their first Android loving handset. Introduced, is the XPERIA X10 with a snazzy ad campaign (lot of eye candy there!) and bring some beefy hardware under the hood. Powered by 1 GHz Qualcomm Snapdragon chip (same one used in the HTC HD2 we previewed yesterday), this phone comes with a 8.1 megapixel camera, 4-inch capacitive display and a customized user interface.

Check out the ad campaign below followed by endgadget’s video coverage, then hit up the press release for all the specs

Press Release below

Sony Ericsson today unveils the XPERIA™ X10, the first phone in a family of phones to deliver a consistent user experience where communication truly becomes entertainment. Building on Sony Ericsson’s entertainment heritage and combining rich graphics with intelligence capabilities, the XPERIA™ X10   introduces a new UX platform that will evolve across the product portfolio and expand over time continuously introducing new features and capabilities.

The UX platform builds on top of the Open OS and creates a unique Sony Ericsson user experience by combining best-in-class entertainment features with signature applications, unrivalled integration of social media services and a rich graphical user interface. The XPERIA™ X10 is the first mobile phone to truly humanise the way people interact with their phones.

Bert Nordberg, President, Sony Ericsson said, “The XPERIA™ X10 and the family of phones launching in the first half of 2010 underpin our commitment to an open and multi-platform strategy that maximises choice for the consumer and delivers the best possible consumer experience. The reaction from our global operator partners to the XPERIA X10 has been extremely positive and we will be rolling out across the world including Japan from the first half of 2010.”

Rikko Sakaguchi, EVP and Chief Creation Officer, Sony Ericsson said, “The XPERIA™ X10 is a fantastic example of our make.believe philosophy because we are pushing the boundaries of what is possible and demonstrating that anything consumers can imagine, we can make possible. With the X10, we are raising the bar we have set ourselves with entertainment-rich phones like Aino and Satio by making communication more fun and playful, multiplying and enriching opportunities to connect.”

Introducing signature applications like Mediascape and Timescape™, the XPERIA™ X10 lets consumers organise everything in their phone in an intuitive way:

• Sony Ericsson Timescape™ manages all your communication with one person in one place.  Browse through your conversations the bright way to check out your Facebook™, Twitter™, photos, emails, and texts all in one go
• Sony Ericsson Mediascape is the smart way to get all the music, photos and videos you want from your favourite friends and artists. It accesses content from everywhere – your phone, YouTube™, PlayNow™ – and presents everything for you

Intelligence capabilities, integrated into Mediascape and Timescape™, can automatically recognise connections between contacts, content and media. By recommending alternative ways to communicate or guiding to new media experiences, consumers can discover more in a truly open way. For example:

• Pressing the new “infinite button” guides you through the connected world, aggregating all your interactions with one person into one view
• Intelligent face recognition features recognise up to five faces in any picture, automatically connecting them with your social phonebook and all other related communications with that person.

Sony Ericsson’s open approach gives consumers maximum choice and with the XPERIA™ X10, users can download any application that they want direct from a wide variety of stores including PlayNow™ and the Android Market™, co-creating an experience that is entirely unique to them.

Sony Ericsson is also introducing the new Wireless Stereo Headset with FM Radio – MW600. Featuring advanced Bluetooth™ technology and a built-in FM radio, MW600 lets you stream music to your headset in high fidelity through sound-enhancing ear-buds. With a crystal clear OLED display, easy access controls and RDS radio station information, you don’t even need to take your phone with you to tune in to your favourite radio station.

The XPERIA™ X10 supports GSM GPRS/EDGE 850/900/1800/1900, UMTS HSPA 900/1700/2100 and UMTS HSPA 800/850/1900/2100

The XPERIA™ X10 will be available in selected markets from Q1 in the colours Sensuous Black and Luster White.

Log on to The Sony Ericsson Product Blog for more information:http://blogs.sonyericsson.com/products

The Sony Ericsson XPERIA™ X10 at a glance

Camera

• 8.1 megapixel camera
• Up to 16x digital zoom
• Auto focus
• Intelligent face recognition features
• Geo tagging
• Image and video stabilizer
• Photo and video light
• Send to web (photo and video upload)
• Smile detection
• Touch focus
• Video recording
• Recent shot tray

Music

• Album art
• Bluetooth™ stereo (A2DP)
• Media player
• Music tones (MP3/AAC)
• PlayNow™
• TrackID™

Web

• Bookmarks
• Google™ search (from standby)
• Web feeds
• WebKit web browser

Communication

• Sony Ericsson Timescape™
• Speakerphone
• Vibrating alert

Messaging

• Conversations
• Email
• Microsoft Exchange ActiveSync®
• Picture messaging (MMS)
• Predictive text input
• Text messaging (SMS)

Design

• Auto rotate
• Gesture control
• Picture wallpaper
• Touchscreen

Entertainment

• 3D games
• Media browser
• Infinite button
• Video streaming
• Video viewing
• YouTube™

Organiser

• Alarm clock
• Calculator
• Calendar
• Flight mode
• Infinite button
• Office suite
• Phone book with dialer
• World clock

Location-based services

• A-GPS
• Google Maps™
• Wisepilot™ turn-by-turn navigation* (free trial version)

• *The service may not be available in every market. For more information, go towww.sonyericsson.wisepilot.com

Connectivity

• 3.5 mm audio jack
• Bluetooth™ technology
• Micro USB connector
• Synchronisation
• USB support
• Wi-Fi™

Preloaded applications

• Sony Ericsson Timescape™
• Sony Ericsson Mediascape
• Sony Ericsson Home with clock widget
• Sony Ericsson Sync
• Android Market™ Client
• Gmail™
• Google Calendar™
• Google Maps™ with Street View
• Google Media Uploader
• Google phone-top search
• Google search widget
• Google Talk™
• Google Voice Search™
• Network Location Provider
• Set-up Wizard
• YouTube™

Screen

• 262,144 colour TFT touchscreen
• 4.0 inches
• 480 x 854 pixels (WVGA)
• Scratch-resistant

Accessories
In-Box:

• XPERIA™ X10
• Battery
• Stereo portable handsfree
• 8 GB microSD™ card
• Micro USB cable for charging, synchronisation and file transfer
• User documentation

Optional:

• Hi-Fi Wireless Headset with FM Radio MW600
• Car Charger AN300
• Screen Protector ET902

Facts 1)2)

• Size: 119 x 63 x 13 mm
• Weight: 135 grams

• Phone memory: Up to 1 GB

• Memory card support: microSD™

• Memory card included: 8 GB

• Operating system: Google™ Android Donut, version 1.6
• Processor: 1GHz Qualcomm Snapdragon™ QSD8250

Availability and versions

• Networks

• UMTS HSPA 900/1700/2100
• GSM GPRS/EDGE 850/900/1800/1900

• UMTS HSPA 800/1900/2100
• GSM GPRS/EDGE 850/900/1800/1900

• Available in selected markets in Q1 2010

Colour

• Sensuous Black
• Luster White