Up to $3,000 Awarded for Best Ideas to Destroy Kingston’s Ultra-tough Drives

Kingston Digital Announces SSD Destructo Challenge

Fountain Valley, CA — October 5, 2010 — Kingston Digital, Inc., the Flash memory affiliate of Kingston Technology Company, Inc., the independent world leader in memory products, today announced the SSD Destructo Challenge. Kingston^® wants contestants to submit ideas on how to destroy one of its solid-state drives. The Grand Prize winner will be the entrant with the best idea and have the choice of receiving $3,000 or attending the shooting of the next series of SSD Destructo videos, premiering in January 2011.

The first SSD Destructo video series was released in January as a fun and creative way to demonstrate the durability of Kingston’s SSDNow product line. The series was so popular that Kingston is inviting the public to develop ideas for the sequel. To enter, contestants simply “Like us” at facebook.com/kingstonssd, and submit their ideas in 300 words or less on Kingston’s Facebook discussion tab. A total of 16 prizes will be awarded, with the Grand Prize of $3,000 or a trip to Kingston to be on set during the shooting of Destructo II. Additional prizes include cash awards of $1,000 and $500, VIP gift baskets and Kingston memory products.

“The SSD Destructo Series was wildly popular because it was an entertaining, over-the-top demonstration of the durability of our SSD products,” said Danny Ordway, strategic marketing manager, Kingston. “Who in their right mind would swing a baseball bat at an SSD? You wouldn’t expect the drive to work afterwards but it did. This video series is a great way for Kingston to interact with our customers. We know we have smart, creative people using our products and bringing them into this process is a fun way for us to get their feedback.”

The SSD Destructo Challenge runs through November 5, 2010. There is no purchase necessary to enter or win. Each contestant must be 18 years of age or older and a legal resident in the U.S. (void in Puerto Rico and Hawaii), Australia, New Zealand, India, Singapore or Philippines. Complete rules and information can be found at http://www.kingston.com/ssd/destructo.

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