Who is Cheaper ? : New round of Mac vs PC ads

Microsoft is now going to launch a new ad campaign to counter Apple’s recent increase in OS market share. Over the years we have been treated to Mac vs PC ads, how mac is always showing PC in a techincally inferior light. Recently Microsoft tried to counter those ads with quite puzzling ads featuring Bill Gates and comedian Jerry Seinfield. This new ad  tries to show that mac is an expensive alternative to a PC.

For the commercials, Microsoft’s advertising agency, Crispin Porter + Boguksy, recruited prospective computer shoppers in the Los Angeles area through Craigslist and other sites, with a tantalizing offer to give them between $700 and $2,000 to purchase a new PC. According to Brad Brooks, corporate vice president for Windows consumer product marketing at Microsoft, the agency told recruits it was a market research firm and didn’t mention it was working with Microsoft. The recruits were told they could keep whatever money they didn’t spend on a PC so they had incentives to look for good values.

Microsoft may just have the right note in its ad campaign against Apple in these economic hardtimes.

Here is the commercial